Agritourism Market Size, Share, Growth, Global Trends, Industry Analysis and Forecast to 2027

Price: 3200/- USD | Last Updated: November 28th, 2020

The global agritourism market size is expected to grow at a significant CAGR of over 8% during the forecast period 2020 to 2027. The growing government funding and promotional activities are some major factors to drive market growth. Increasing consumer demand for local food is another factor to boost the market. Moreover, the increasing adoption of relevant strategies for agritourism by various economies such as China, India is also projected to drive the market over the forecast period. However, lack of awareness and unorganized structure are some factors to hinder the market growth.

Market Segment Insights:

The global agritourism market is segmented on the basis of type, activities, tour type, booking channel, consumer demographics, and region. On the basis of type, the market is classified into direct-market, experience and education, and event and recreation agritourism. The event and recreation agritourism segment held the largest market share in 2019 and accounted for over 51% market share in terms of revenue. The segment growth is attributed to an increase in the demand for activities and recreational tours at the farm. The direct-market agritourism segment is accounted for the second-largest market share.

On the basis of activities, the market is segmented into overnight stays, special events and festivals, off the farm, and recreational activities and events. The recreational activities and events segment accounted for the largest market share in 2019. By booking channel, the global agritourism market is segmented into online and offline booking channel. The online booking channel dominated the market in 2019 and accounted for over 55% of market share in terms of revenue.

Global Agritourism Market Segmentation:

By Type:

  • Direct-market Agritourism
  • Experience and Education Agritourism
  • Event and Recreation Agritourism

By Tour Type:

By Activities:

  • Overnight Stay
  • Special Events and Festivals
  • Off the Farm
  • Recreation Activities And Events

By Consumer Demographics:

By Booking Channel:

  • Online
  • Offline

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Global agritourism market size and forecast were obtained by using “Bottom-up” and “Top-down” approaches. Extensive secondary research was conducted to understand the market insights and trends, followed by primary interviews to further validate the information sourced. The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions.

Agritourism market research report presents the analysis of each segment from 2018 to 2027 considering 2019 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments are calculated for the forecast period from 2020 to 2027.

Historical & Forecast Period

  • 2018 – Historical Year
  • 2019 – Base Year
  • 2020-2027 – Forecast Period

Geographic Coverage:

Geographically, the agritourism market report comprises dedicated sections centering on the regional market revenue and trends. The agritourism market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific and Rest of the World (RoW). The RoW segment consists Latin America and the Middle East & Africa. The agritourism market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Agritourism market estimates have also been provided for the historical years 2018 & 2019 along with forecasts for the period from 2020 – 2027.

Report Coverage:

  • Research Methodology
  • Research Scope
  • Executive Market Summary: Industry Snapshot
  • Industry Outlook
  • Critical Success Factors (CSFs) for the Market
  • Market Dynamics
  • Key Opportunities
  • Market Porters Five Force Analysis
  • Market Value Chain/Ecosystem Analysis
  • Market Attractive Investment Proposition
  • Market PESTEL Analysis
  • Market Positioning of Key Vendors
  • Market Segmentation Outlook
  • Regional Outlook
  • Company Profiles of Key Vendors

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Market Competition Assessment:

Key players operating in the global agritourism market are BCD Group, Travel Leaders Group, LLC, Expedia Group, Booking Holdings Inc., and China CYTS Tours Holding Co., Ltd. Companies are exploring markets by expansion, new investment, introduction of new services and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

List of Key Companies:

  • BCD Group
  • Travel Leaders Group, LLC
  • Expedia Group
  • Booking Holdings Inc.
  • China CYTS Tours Holding Co., Ltd
  • Quadrant Australia
  • Domiruth PeruTravel
  • Bay Farm Tours
  • Agriturismo France
  • Kansas Agritourism

Key Questions Answered by Agritourism Market Report:

  • Global agritourism market forecasts from 2020-2027
  • Regional agritourism market forecasts from 2020-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
  • Country-level forecasts from 2020-2027 covering 15 major countries from the aforementioned regions
  • Agritourism submarket forecasts from 2020-2027 covering the market by type, by tour type, by activities, by consumer demographics, by booking channel, and geography
  • Various industry models such as SWOT analysis, Pestle Analysis, Porter’s Five Force model, Value Chain Analysis pertaining to the agritourism market
  • Analysis of the key factors driving and restraining the growth of the global, regional, and country-level agritourism markets from 2020-2027
  • Competitive Landscape and market positioning of top 10 players operating in the agritourism market

(Reports will be updated due to COVID-19 impacts on the market)

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1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary
2.1. Global Agritourism Market Portraiture
2.2. Global Agritourism Market, by Type, 2019 (USD Mn)
2.3. Global Agritourism Market, by Tour Type, 2019 (USD Mn)
2.4. Global Agritourism Market, by Activities, 2019 (USD Mn)
2.5. Global Agritourism Market, by Consumer Demographics, 2019 (USD Mn)
2.6. Global Agritourism Market, by Booking Channel, 2019 (USD Mn)
2.7. Global Agritourism Market, by Geography, 2019 (USD Mn)

3. Global Agritourism Market Analysis
3.1. Agritourism Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. PESTEL Analysis

4. Global Agritourism Market By Type, 2018 – 2027 (USD Mn)
4.1. Overview
4.2. Direct-market Agritourism
4.3. Experience and Education Agritourism
4.4. Event and Recreation Agritourism

5. Global Agritourism Market By Tour Type, 2018 – 2027 (USD Mn)
5.1. Overview
5.2. Group Travelers
5.3. Individual Travelers

6. Global Agritourism Market By Activities, 2018 – 2027 (USD Mn)
6.1. Overview
6.2. Overnight Stay
6.3. Special Events and Festivals
6.4. Off the Farm
6.5. Recreation Activities and Events

7. Global Agritourism Market By Consumer Demographics, 2018 – 2027 (USD Mn)
7.1. Overview
7.2. Men
7.3. Women
7.4. Kids

8. Global Agritourism Market By Booking Channel, 2018 – 2027 (USD Mn)
8.1. Overview
8.2. Online
8.3. Offline

9. Global Agritourism Market, By Geography, 2018 – 2027 (USD Mn)
9.1. Introduction
9.2. North America
9.2.1. North America Agritourism Market by Country (2018-2027 USD Mn)
9.2.1.1. U.S.
9.2.1.2. Canada
9.2.2. North America Agritourism Market by Type (2018-2027 USD Mn)
9.2.3. North America Agritourism Market by Tour Type (2018-2027 USD Mn)
9.2.4. North America Agritourism Market by Activities (2018-2027 USD Mn)
9.2.5. North America Agritourism Market by Consumer Demographics (2018-2027 USD Mn)
9.2.6. North America Agritourism Market by Booking Channel (2018-2027 USD Mn)
9.3. Europe
9.3.1. Europe Agritourism Market by Country (2018-2027 USD Mn)
9.3.1.1. Germany
9.3.1.2. U.K.
9.3.1.3. France
9.3.1.4. Italy
9.3.1.5. Rest of Europe
9.3.2. Europe Agritourism Market by Type (2018-2027 USD Mn)
9.3.3. Europe Agritourism Market by Tour Type (2018-2027 USD Mn)
9.3.4. Europe Agritourism Market by Activities (2018-2027 USD Mn)
9.3.5. Europe Agritourism Market by Consumer Demographics (2018-2027 USD Mn)
9.3.6. Europe Agritourism Market by Booking Channel (2018-2027 USD Mn)
9.4. Asia Pacific
9.4.1. Asia Pacific Agritourism Market by Country (2018-2027 USD Mn)
9.4.1.1. China.
9.4.1.2. Japan
9.4.1.3. India
9.4.1.4. Australia
9.4.1.5. Rest of Asia Pacific
9.4.2. Asia Pacific Agritourism Market by Type (2018-2027 USD Mn)
9.4.3. Asia Pacific Agritourism Market by Tour Type (2018-2027 USD Mn)
9.4.4. Asia Pacific Agritourism Market by Activities (2018-2027 USD Mn)
9.4.5. Asia Pacific Agritourism Market by Consumer Demographics (2018-2027 USD Mn)
9.4.6. Asia Pacific Agritourism Market by Booking Channel (2018-2027 USD Mn)
9.5. Latin America (LATAM)
9.5.1. Latin America Agritourism Market by Country (2018-2027 USD Mn)
9.5.1.1. Brazil
9.5.1.2. Mexico
9.5.1.3. Rest of Latin America
9.5.2. Latin America Agritourism Market by Type (2018-2027 USD Mn)
9.5.3. Latin America Agritourism Market by Tour Type (2018-2027 USD Mn)
9.5.4. Latin America Agritourism Market by Activities (2018-2027 USD Mn)
9.5.5. Latin America Agritourism Market by Consumer Demographics (2018-2027 USD Mn)
9.5.6. Latin America Agritourism Market by Booking Channel (2018-2027 USD Mn)
9.6. Middle East and Africa
9.6.1. Middle East and Africa Agritourism Market, by Country (2018-2027 USD Mn)
9.6.1.1. South Africa
9.6.1.2. Rest of South Africa
9.6.2. MEA Agritourism Market by Type (2018-2027 USD Mn)
9.6.3. MEA Agritourism Market by Tour Type (2018-2027 USD Mn)
9.6.4. MEA Agritourism Market by Activities (2018-2027 USD Mn)
9.6.5. MEA Agritourism Market by Consumer Demographics (2018-2027 USD Mn)
9.6.6. MEA Agritourism Market by Booking Channel (2018-2027 USD Mn)
10. Company Profiles
10.1. BCD Group
10.1.1. Business Description
10.1.2. Financial Health and Budget Allocation
10.1.3. Product Positions/Portfolio
10.1.4. News Coverage
10.2. Travel Leaders Group, LLC
10.3. Expedia Group
10.4. Booking Holdings Inc.
10.5. China CYTS Tours Holding Co., Ltd
10.6. Quadrant Australia
10.7. Domiruth PeruTravel
10.8. Bay Farm Tours
10.9. Agriturismo France
10.10. Kansas Agritourism
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