Agritourism Market Size & Growth Analysis to 2030

The global agritourism market size is expected to grow at a significant CAGR of over 8% during the forecast period 2020 to 2027. The growing government funding and promotional activities are some major factors to drive market growth. Increasing consumer demand for local food is another factor to boost the market. Moreover, the increasing adoption of relevant strategies for agritourism by various economies such as China, India is also projected to drive the market over the forecast period. However, lack of awareness and unorganized structure are some factors to hinder the market growth.

Market Segment Insights:

The global agritourism market is segmented on the basis of type, activities, tour type, booking channel, consumer demographics, and region. On the basis of type, the market is classified into direct-market, experience and education, and event and recreation agritourism. The event and recreation agritourism segment held the largest market share in 2019 and accounted for over 51% market share in terms of revenue. The segment growth is attributed to an increase in the demand for activities and recreational tours at the farm. The direct-market agritourism segment is accounted for the second-largest market share.

On the basis of activities, the market is segmented into overnight stays, special events and festivals, off the farm, and recreational activities and events. The recreational activities and events segment accounted for the largest market share in 2019. By booking channel, the global agritourism market is segmented into online and offline booking channel. The online booking channel dominated the market in 2019 and accounted for over 55% of market share in terms of revenue.

Global Agritourism Market Segmentation:

By Type:

• Direct-market Agritourism
• Experience and Education Agritourism
• Event and Recreation Agritourism

By Tour Type:

• Group Travelers
• Individual Travelers

By Activities:

• Overnight Stay
• Special Events and Festivals
• Off the Farm
• Recreation Activities And Events

By Consumer Demographics:

• Men
• Women
• Kids

By Booking Channel:

• Online
• Offline

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Global agritourism market size and forecast were obtained by using “Bottom-up” and “Top-down” approaches. Extensive secondary research was conducted to understand the market insights and trends, followed by primary interviews to further validate the information sourced. The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions.

Agritourism market research report presents the analysis of each segment from 2018 to 2027 considering 2019 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments are calculated for the forecast period from 2020 to 2027.

Historical & Forecast Period

• 2018 – Historical Year
• 2019 – Base Year
• 2020-2027 – Forecast Period

Geographic Coverage:

Geographically, the agritourism market report comprises dedicated sections centering on the regional market revenue and trends. The agritourism market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific and Rest of the World (RoW). The RoW segment consists Latin America and the Middle East & Africa. The agritourism market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Agritourism market estimates have also been provided for the historical years 2018 & 2019 along with forecasts for the period from 2020 – 2027.

Report Coverage:

• Research Methodology
• Research Scope
• Executive Market Summary: Industry Snapshot
• Industry Outlook
• Critical Success Factors (CSFs) for the Market
• Market Dynamics
• Key Opportunities
• Market Porters Five Force Analysis
• Market Value Chain/Ecosystem Analysis
• Market Attractive Investment Proposition
• Market PESTEL Analysis
• Market Positioning of Key Vendors
• Market Segmentation Outlook
• Regional Outlook
• Company Profiles of Key Vendors

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Market Competition Assessment:

Key players operating in the global agritourism market are BCD Group, Travel Leaders Group, LLC, Expedia Group, Booking Holdings Inc., and China CYTS Tours Holding Co., Ltd. Companies are exploring markets by expansion, new investment, introduction of new services and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

List of Key Companies:

• BCD Group
• Travel Leaders Group, LLC
• Expedia Group
• Booking Holdings Inc.
• China CYTS Tours Holding Co., Ltd
• Quadrant Australia
• Domiruth PeruTravel
• Bay Farm Tours
• Agriturismo France
• Kansas Agritourism

Key Questions Answered by Agritourism Market Report:

• Global agritourism market forecasts from 2020-2027
• Regional agritourism market forecasts from 2020-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
• Country-level forecasts from 2020-2027 covering 15 major countries from the aforementioned regions
• Agritourism submarket forecasts from 2020-2027 covering the market by type, by tour type, by activities, by consumer demographics, by booking channel, and geography
• Various industry models such as SWOT analysis, Pestle Analysis, Porter’s Five Force model, Value Chain Analysis pertaining to the agritourism market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level agritourism markets from 2020-2027
• Competitive Landscape and market positioning of top 10 players operating in the agritourism market