Breakfast Cereals Market Size & Growth Analysis to 2030

The global breakfast cereal market size is accounted to register a significant CAGR of around 4% during the forecast period 2022 to 2028. The increasing demand for ready-to-eat breakfast among consumers is a primary factor driving the market growth. Furthermore, the changing food habits, busy lifestyles, and the increasing adoption of western dietary patterns are further anticipated to fuel the market growth over the forecast period. Moreover, the rising preference among consumers toward healthy and nutritious food, growing inclination towards hot cereals, and the increasing demand for premium products are projected to propel the market in the next upcoming years.

Market Drivers:

Changing Consumer Lifestyles and Busy Schedules: The hectic modern lifestyle has led to an increase in the demand for convenient and ready-to-eat breakfast options. Breakfast cereals provide a quick and easy meal solution that requires minimal preparation time, making them suitable for individuals with busy schedules.

Increasing Health and Wellness Awareness: The growing focus on health and wellness is driving the demand for nutritious breakfast options. Breakfast cereals often offer a balance of essential nutrients, including fiber, vitamins, and minerals. Manufacturers are responding to the demand for healthier options by introducing whole grain, high-fiber, and low-sugar varieties of breakfast cereals.

Convenience and On-the-go Consumption: Breakfast cereals are popular among consumers who prefer a quick and portable breakfast option. They are often consumed with milk or yogurt, and some varieties can be eaten directly from the box as a snack. The convenience and on-the-go nature of breakfast cereals make them appealing to busy individuals and those seeking a portable breakfast option.

Product Innovation and Variety: The breakfast cereals market has witnessed continuous product innovation to cater to diverse consumer preferences. Manufacturers are introducing new flavors, textures, and ingredient combinations to attract consumers. Gluten-free, organic, and fortified cereals are some examples of the variety available in the market, catering to different dietary needs and preferences.

Marketing and Advertising Campaigns: Effective marketing and advertising campaigns play a significant role in driving the demand for breakfast cereals. Manufacturers use various strategies to promote their products, such as emphasizing health benefits, taste appeal, nutritional value, and targeting specific consumer segments, including children, adults, and health-conscious individuals.

Growing Urbanization and Western Influence: The increasing urbanization and Western influence in many regions have led to the adoption of Western-style breakfast habits, including the consumption of breakfast cereals. As urban populations grow, the demand for convenient and easily accessible breakfast options rises, driving the market for breakfast cereals.

Expansion of Retail Channels and E-commerce: The availability of breakfast cereals through a wide range of retail channels, including supermarkets, hypermarkets, convenience stores, and online platforms, contributes to market growth. The expansion of e-commerce platforms has made breakfast cereals more accessible to consumers, particularly in areas with limited retail infrastructure.

Busy Morning Routines and Limited Cooking Skills: Many consumers have limited time or cooking skills to prepare elaborate breakfast meals. Breakfast cereals provide a convenient and hassle-free breakfast solution that requires minimal cooking or preparation, making them suitable for individuals with busy morning routines or limited culinary expertise.

Economic Factors: The affordability and cost-effectiveness of breakfast cereals compared to other breakfast options, such as freshly prepared meals or eating out, contribute to their popularity. Breakfast cereals offer a cost-effective breakfast solution for individuals and families, particularly in price-sensitive markets.

Market Snapshot:

Market Insights:

The global breakfast cereal market is bifurcated into type, product type, distribution channel, and geography. On the basis of type, the market is further segmented into hot cereals and ready-to-eat cereals. The ready-to-eat breakfast cereals segment dominated the global market in 2021 and is expected to maintain its dominance over the forecast period. The high preference for ready-to-eat cereals in various economies is a major factor to drive the segment growth. Furthermore, the changing lifestyle and busy work schedule among the working population are further expected to increase the demand for ready-to-eat cereals over the forecast period.

On the basis of distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, e-commerce, and others. The hypermarkets & supermarkets segment dominated the global breakfast cereals market in 2021 and is expected to hold the largest revenue share of around half of the market by the end of the analysis period. Supermarkets and hypermarkets are the first choices among consumers for shopping in various developed economies. The increasing number of hypermarkets & supermarkets in the urban area of many developing economies and the growing retail infrastructure are some major factors to drive the segment growth. On the flip side, the e-commerce segment is accounted to register the fastest growth rate over the forecast period due to the increasing penetration of the internet and Smartphones.

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The breakfast cereal comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2022 to 2028. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market, and expert opinions obtained from interviews with industry executives and experts from prominent companies.

The breakfast cereal market research report presents the analysis of each segment from 2019 to 2028 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

• 2019-20 – Historical Year
• 2021 – Base Year
• 2022-2028 – Forecast Period

Market Segmentation:

By Type:

• Hot Cereals
• Ready-to-Eat (RTE)

By Product Type:

• Corn-based Breakfast Cereals
• Mixed/Blended Breakfast Cereals

By Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• E-commerce
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

Geographically, North America dominated the global breakfast cereals market in 2021 and is expected to hold the largest revenue share of around 40% of the market by the end of the analysis period. The high demand and the growing consumption of both hot and ready-to-eat breakfast cereals is one of the key factor driving the market growth in the region. On the flip side, the Asia Pacific is expected to register the fastest growth rate over the forecast period. The increasing demand for processed food in developing economies, changing food habits, and the rising shift toward healthy and nutritious food are some major factors to drive the market growth in the Asia Pacific.

Competitive Assessment:

Some of the leading market players operating in the global breakfast cereal market are Nestle, PepsiCo, Calbee, Marico, and Bagrry India Pvt. Ltd. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Nestle
• PepsiCo
• Calbee
• Marico
• Bagrry India Pvt. Ltd.
• Kellogg Co.
• General Mills Inc.
• B&G Foods, Inc.
• Bob’s Red Mill Natural Foods
• Nature’s Path Foods.

Key Questions Answered by Breakfast Cereal Market Report

• Global breakfast cereal market forecasts from 2022-2028
• Regional market forecasts from 2022-2028 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2022-2028 covering 15 major countries from the regions as mentioned above
• Breakfast cereal submarket forecasts from 2022-2028 covering the market by type, by product type, by distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level breakfast cereal markets from 2022-2028
• Competitive Landscape and market positioning of top 10 players operating in the market