Global Breakfast Cereals Market Size, Share, Trends, Industry Growth by Type (Hot Cereals, Ready-to-Eat), by Product Type (Corn-based, Mixed/Blended), by Distribution Channel, by Region, and Forecast to 2028

Report ID: RC25069 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: June 26th, 2023

The global breakfast cereal market size is accounted to register a significant CAGR of around 4% during the forecast period 2022 to 2028. The increasing demand for ready-to-eat breakfast among consumers is a primary factor driving the market growth. Furthermore, the changing food habits, busy lifestyles, and the increasing adoption of western dietary patterns are further anticipated to fuel the market growth over the forecast period. Moreover, the rising preference among consumers toward healthy and nutritious food, growing inclination towards hot cereals, and the increasing demand for premium products are projected to propel the market in the next upcoming years.

Market Drivers:

Changing Consumer Lifestyles and Busy Schedules: The hectic modern lifestyle has led to an increase in the demand for convenient and ready-to-eat breakfast options. Breakfast cereals provide a quick and easy meal solution that requires minimal preparation time, making them suitable for individuals with busy schedules.

Increasing Health and Wellness Awareness: The growing focus on health and wellness is driving the demand for nutritious breakfast options. Breakfast cereals often offer a balance of essential nutrients, including fiber, vitamins, and minerals. Manufacturers are responding to the demand for healthier options by introducing whole grain, high-fiber, and low-sugar varieties of breakfast cereals.

Convenience and On-the-go Consumption: Breakfast cereals are popular among consumers who prefer a quick and portable breakfast option. They are often consumed with milk or yogurt, and some varieties can be eaten directly from the box as a snack. The convenience and on-the-go nature of breakfast cereals make them appealing to busy individuals and those seeking a portable breakfast option.

Product Innovation and Variety: The breakfast cereals market has witnessed continuous product innovation to cater to diverse consumer preferences. Manufacturers are introducing new flavors, textures, and ingredient combinations to attract consumers. Gluten-free, organic, and fortified cereals are some examples of the variety available in the market, catering to different dietary needs and preferences.

Marketing and Advertising Campaigns: Effective marketing and advertising campaigns play a significant role in driving the demand for breakfast cereals. Manufacturers use various strategies to promote their products, such as emphasizing health benefits, taste appeal, nutritional value, and targeting specific consumer segments, including children, adults, and health-conscious individuals.

Growing Urbanization and Western Influence: The increasing urbanization and Western influence in many regions have led to the adoption of Western-style breakfast habits, including the consumption of breakfast cereals. As urban populations grow, the demand for convenient and easily accessible breakfast options rises, driving the market for breakfast cereals.

Expansion of Retail Channels and E-commerce: The availability of breakfast cereals through a wide range of retail channels, including supermarkets, hypermarkets, convenience stores, and online platforms, contributes to market growth. The expansion of e-commerce platforms has made breakfast cereals more accessible to consumers, particularly in areas with limited retail infrastructure.

Busy Morning Routines and Limited Cooking Skills: Many consumers have limited time or cooking skills to prepare elaborate breakfast meals. Breakfast cereals provide a convenient and hassle-free breakfast solution that requires minimal cooking or preparation, making them suitable for individuals with busy morning routines or limited culinary expertise.

Economic Factors: The affordability and cost-effectiveness of breakfast cereals compared to other breakfast options, such as freshly prepared meals or eating out, contribute to their popularity. Breakfast cereals offer a cost-effective breakfast solution for individuals and families, particularly in price-sensitive markets.

Market Snapshot:

Benchmark Year 2022
Market Size lock
Market Growth (CAGR) ~ 4% (2023-2030)
Largest Market Share North America
Analysis Period 2020-2030
Market Players Nestle, PepsiCo, Calbee, Marico, and Bagrry India Pvt. Ltd.

Market Insights:

The global breakfast cereal market is bifurcated into type, product type, distribution channel, and geography. On the basis of type, the market is further segmented into hot cereals and ready-to-eat cereals. The ready-to-eat breakfast cereals segment dominated the global market in 2021 and is expected to maintain its dominance over the forecast period. The high preference for ready-to-eat cereals in various economies is a major factor to drive the segment growth. Furthermore, the changing lifestyle and busy work schedule among the working population are further expected to increase the demand for ready-to-eat cereals over the forecast period.

On the basis of distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, e-commerce, and others. The hypermarkets & supermarkets segment dominated the global breakfast cereals market in 2021 and is expected to hold the largest revenue share of around half of the market by the end of the analysis period. Supermarkets and hypermarkets are the first choices among consumers for shopping in various developed economies. The increasing number of hypermarkets & supermarkets in the urban area of many developing economies and the growing retail infrastructure are some major factors to drive the segment growth. On the flip side, the e-commerce segment is accounted to register the fastest growth rate over the forecast period due to the increasing penetration of the internet and Smartphones.

Breakfast Cereal Market Growth

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The breakfast cereal comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2022 to 2028. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market, and expert opinions obtained from interviews with industry executives and experts from prominent companies.

The breakfast cereal market research report presents the analysis of each segment from 2019 to 2028 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

  • 2019-20 – Historical Year
  • 2021 – Base Year
  • 2022-2028 – Forecast Period

Market Segmentation:

By Type:

  • Hot Cereals
  • Ready-to-Eat (RTE)

By Product Type:

  • Corn-based Breakfast Cereals
  • Mixed/Blended Breakfast Cereals

By Distribution Channel:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • E-commerce
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

Regional Analysis:

Geographically, North America dominated the global breakfast cereals market in 2021 and is expected to hold the largest revenue share of around 40% of the market by the end of the analysis period. The high demand and the growing consumption of both hot and ready-to-eat breakfast cereals is one of the key factor driving the market growth in the region. On the flip side, the Asia Pacific is expected to register the fastest growth rate over the forecast period. The increasing demand for processed food in developing economies, changing food habits, and the rising shift toward healthy and nutritious food are some major factors to drive the market growth in the Asia Pacific.

Competitive Assessment:

Some of the leading market players operating in the global breakfast cereal market are Nestle, PepsiCo, Calbee, Marico, and Bagrry India Pvt. Ltd. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

  • Nestle
  • PepsiCo
  • Calbee
  • Marico
  • Bagrry India Pvt. Ltd.
  • Kellogg Co.
  • General Mills Inc.
  • B&G Foods, Inc.
  • Bob’s Red Mill Natural Foods
  • Nature’s Path Foods.

Key Questions Answered by Breakfast Cereal Market Report

  • Global breakfast cereal market forecasts from 2022-2028
  • Regional market forecasts from 2022-2028 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
  • Country-level forecasts from 2022-2028 covering 15 major countries from the regions as mentioned above
  • Breakfast cereal submarket forecasts from 2022-2028 covering the market by type, by product type, by distribution channel, and geography
  • Various industry models such as SWOT analysis, Value Chain Analysis about the market
  • Analysis of the key factors driving and restraining the growth of the global, regional, and country-level breakfast cereal markets from 2022-2028
  • Competitive Landscape and market positioning of top 10 players operating in the market
Table of Content:

1. Preface


1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

 

2. Executive Summary


2.1. Global Breakfast Cereal Market Portraiture
2.2. Global Breakfast Cereal Market, by Type, 2021 (USD Mn)
2.3. Global Breakfast Cereal Market, by Product Type, 2021 (USD Mn)
2.4. Global Breakfast Cereal Market, by Distribution Channel, 2021 (USD Mn)
2.5. Global Breakfast Cereal Market, by Geography, 2021 (USD Mn)

 

3. Global Breakfast Cereal Market Analysis


3.1. Breakfast Cereal Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. COVID-19 Impact Analysis

 

4. Global Breakfast Cereal Market By Type, 2019 – 2028 (USD Mn)


4.1. Overview
4.2. Hot Cereals
4.3. Ready-to-Eat (RTE)

 

5. Global Breakfast Cereal Market By Product Type, 2019 – 2028 (USD Mn)


5.1. Overview
5.2. Corn-based Breakfast Cereals
5.3. Mixed/Blended Breakfast Cereals

 

6. Global Breakfast Cereal Market By Distribution Channel, 2019 – 2028 (USD Mn)


6.1. Overview
6.2. Supermarkets & Hypermarkets
6.3. Convenience Stores
6.4. E-commerce
6.5. Others

 

7. North America Breakfast Cereal Market Analysis and Forecast, 2019 – 2028 (USD Mn)


7.1. Overview
7.2. North America Breakfast Cereal Market by Type (2019-2028 USD Mn)
7.3. North America Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
7.4. North America Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
7.5. North America Breakfast Cereal Market by Country (2019-2028 USD Mn)
7.5.1. U.S.
7.5.1.1. U.S. Breakfast Cereal Market by Type (2019-2028 USD Mn)
7.5.1.2. U.S. Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
7.5.1.3. U.S. Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
7.5.2. Canada
7.5.2.1. Canada Breakfast Cereal Market by Type (2019-2028 USD Mn)
7.5.2.2. Canada Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
7.5.2.3. Canada Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)

 

8. Europe Breakfast Cereal Market Analysis and Forecast, 2019 – 2028 (USD Mn)


8.1. Overview
8.2. Europe Breakfast Cereal Market by Type (2019-2028 USD Mn)
8.3. Europe Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
8.4. Europe Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
8.5. Europe Breakfast Cereal Market by Country (2019-2028 USD Mn)
8.5.1. Germany
8.5.1.1. Germany Breakfast Cereal Market by Type (2019-2028 USD Mn)
8.5.1.2. Germany Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
8.5.1.3. Germany Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
8.5.2. U.K.
8.5.2.1. U.K. Breakfast Cereal Market by Type (2019-2028 USD Mn)
8.5.2.2. U.K. Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
8.5.2.3. U.K. Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
8.5.3. France
8.5.3.1. France Breakfast Cereal Market by Type (2019-2028 USD Mn)
8.5.3.2. France Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
8.5.3.3. France Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
8.5.4. Italy
8.5.4.1. Italy Breakfast Cereal Market by Type (2019-2028 USD Mn)
8.5.4.2. Italy Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
8.5.4.3. Italy Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
8.5.5. Rest of Europe
8.5.5.1. Rest of Europe Breakfast Cereal Market by Type (2019-2028 USD Mn)
8.5.5.2. Rest of Europe Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
8.5.5.3. Rest of Europe Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)

 

9. Asia Pacific Breakfast Cereal Market Analysis and Forecast, 2019 – 2028 (USD Mn)


9.1. Overview
9.2. Asia Pacific Breakfast Cereal Market by Type (2019-2028 USD Mn)
9.3. Asia Pacific Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
9.4. Asia Pacific Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
9.5. Asia Pacific Breakfast Cereal Market by Country (2019-2028 USD Mn)
9.5.1. China
9.5.1.1. China Breakfast Cereal Market by Type (2019-2028 USD Mn)
9.5.1.2. China Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
9.5.1.3. China Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
9.5.2. Japan
9.5.2.1. Japan Breakfast Cereal Market by Type (2019-2028 USD Mn)
9.5.2.2. Japan Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
9.5.2.3. Japan Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
9.5.3. India
9.5.3.1. India Breakfast Cereal Market by Type (2019-2028 USD Mn)
9.5.3.2. India Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
9.5.3.3. India Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
9.5.4. Rest of Asia Pacific
9.5.4.1. Rest of Asia Pacific Breakfast Cereal Market by Type (2019-2028 USD Mn)
9.5.4.2. Rest of Asia Pacific Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
9.5.4.3. Rest of Asia Pacific Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)

 

10. Latin America (LATAM) Breakfast Cereal Market Analysis and Forecast, 2019 – 2028 (USD Mn)


10.1. Overview
10.2. Latin America Breakfast Cereal Market by Type (2019-2028 USD Mn)
10.3. Latin America Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
10.4. Latin America Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
10.5. Latin America Breakfast Cereal Market by Country (2019-2028 USD Mn)
10.5.1. Brazil
10.5.1.1. Brazil Breakfast Cereal Market by Type (2019-2028 USD Mn)
10.5.1.2. Brazil Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
10.5.1.3. Brazil Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
10.5.2. Mexico
10.5.2.1. Mexico Breakfast Cereal Market by Type (2019-2028 USD Mn)
10.5.2.2. Mexico Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
10.5.2.3. Mexico Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
10.5.3. Rest of Latin America
10.5.3.1. Rest of Latin America Breakfast Cereal Market by Type (2019-2028 USD Mn)
10.5.3.2. Rest of Latin America Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
10.5.3.3. Rest of Latin America Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)

 

11. Middle East and Africa Breakfast Cereal Market Analysis and Forecast, 2019 – 2028 (USD Mn)


11.1. Overview
11.2. MEA Breakfast Cereal Market by Type (2019-2028 USD Mn)
11.3. MEA Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
11.4. MEA Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
11.5. Middle East and Africa Breakfast Cereal Market, by Country (2019-2028 USD Mn)
11.5.1. GCC
11.5.1.1. GCC Breakfast Cereal Market by Type (2019-2028 USD Mn)
11.5.1.2. GCC Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
11.5.1.3. GCC Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
11.5.2. South Africa
11.5.2.1. South Africa Breakfast Cereal Market by Type (2019-2028 USD Mn)
11.5.2.2. South Africa Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
11.5.2.3. South Africa Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)
11.5.3. Rest of MEA
11.5.3.1. Rest of MEA Breakfast Cereal Market by Type (2019-2028 USD Mn)
11.5.3.2. Rest of MEA Breakfast Cereal Market by Product Type (2019-2028 USD Mn)
11.5.3.3. Rest of MEA Breakfast Cereal Market by Distribution Channel (2019-2028 USD Mn)

 

12. Company Profiles


12.1. Nestle
12.1.1. Business Description
12.1.2. Financial Health and Budget Allocation
12.1.3. Product Positions/Portfolio
12.1.4. Recent Development
12.1.5. SWOT Analysis
12.2. PepsiCo
12.2.1. Business Description
12.2.2. Financial Health and Budget Allocation
12.2.3. Product Positions/Portfolio
12.2.4. Recent Development
12.2.5. SWOT Analysis
12.3. Calbee
12.3.1. Business Description
12.3.2. Financial Health and Budget Allocation
12.3.3. Product Positions/Portfolio
12.3.4. Recent Development
12.3.5. SWOT Analysis
12.4. Marico
12.4.1. Business Description
12.4.2. Financial Health and Budget Allocation
12.4.3. Product Positions/Portfolio
12.4.4. Recent Development
12.4.5. SWOT Analysis
12.5. Bagrry India Pvt. Ltd.
12.5.1. Business Description
12.5.2. Financial Health and Budget Allocation
12.5.3. Product Positions/Portfolio
12.5.4. Recent Development
12.5.5. SWOT Analysis
12.6. Kellogg Co.
12.6.1. Business Description
12.6.2. Financial Health and Budget Allocation
12.6.3. Product Positions/Portfolio
12.6.4. Recent Development
12.6.5. SWOT Analysis
12.7. General Mills Inc.
12.7.1. Business Description
12.7.2. Financial Health and Budget Allocation
12.7.3. Product Positions/Portfolio
12.7.4. Recent Development
12.7.5. SWOT Analysis
12.8. B&G Foods, Inc.
12.8.1. Business Description
12.8.2. Financial Health and Budget Allocation
12.8.3. Product Positions/Portfolio
12.8.4. Recent Development
12.8.5. SWOT Analysis
12.9. Bob’s Red Mill Natural Foods
12.9.1. Business Description
12.9.2. Financial Health and Budget Allocation
12.9.3. Product Positions/Portfolio
12.9.4. Recent Development
12.9.5. SWOT Analysis
12.10. Nature's Path Foods.
12.10.1. Business Description
12.10.2. Financial Health and Budget Allocation
12.10.3. Product Positions/Portfolio
12.10.4. Recent Development
12.10.5. SWOT Analysis
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