Canned Alcoholic Beverages Market Size & Growth Analysis to 2030

The global canned alcoholic beverages market size is expected to expand at a significant CAGR of 13% during the forecast period 2021 to 2027. The increasing demand for low-content alcoholic beverages and rising consumer shift towards on-the-go alcoholic beverages are some major factors to drive the market growth. The consumer preference towards convenient packaging and growing health consciousness is further expected to boost the market growth in next upcoming years. Moreover, the rising preference for portable containers and lower costs than glass bottles is projected to propel the market over the forecast period.

Market Drivers:

Convenience and Portability: Canned alcoholic beverages offer convenience and portability, making them suitable for various occasions and settings. Consumers can easily carry canned beverages to outdoor events, picnics, concerts, or parties, eliminating the need for glassware or additional equipment. The ready-to-drink nature of canned beverages appeals to consumers seeking hassle-free drinking experiences.

Changing Consumer Preferences: Consumer preferences have been shifting towards ready-to-drink and pre-packaged beverages. Canned alcoholic beverages provide a convenient alternative to traditional bottles or draft beers, as they eliminate the need for opening bottles or mixing cocktails. This appeals to consumers looking for quick and easy options without compromising on taste or quality.

Branding and Marketing: Many alcoholic beverage brands have entered the canned market, leveraging their established brand equity to attract consumers. These brands often employ innovative marketing strategies, appealing packaging designs, and unique flavor profiles to differentiate themselves in the market and capture consumer attention.

Rising Demand for Craft Beer and Cocktails: Craft beer and cocktails have gained popularity among consumers due to their diverse flavors and high-quality ingredients. Canned alcoholic beverages offer a convenient way to enjoy craft beers and cocktails without the need to visit a bar or a specialized store. The growth of the craft beer and cocktail segment has positively impacted the canned alcoholic beverages market.

Environmental Considerations: Canned alcoholic beverages are often perceived as more environmentally friendly than glass bottles. Aluminum cans are lightweight, recyclable, and have a lower carbon footprint compared to glass bottles. As sustainability becomes a more significant concern for consumers, the eco-friendly aspect of canned beverages contributes to their market growth.

Expansion of Distribution Channels: Canned alcoholic beverages have witnessed an expansion of distribution channels, making them more accessible to consumers. They are now available in traditional retail outlets, convenience stores, online platforms, and even direct-to-consumer models. This wider availability has increased consumer exposure to canned beverages and contributed to market growth.

Innovation and Product Diversification: Manufacturers have been actively introducing new flavors, formulations, and innovative packaging options in the canned alcoholic beverages market. This constant innovation attracts consumers seeking new and exciting drinking experiences. From flavored beers and hard seltzers to canned wine and cocktails, the market offers a wide range of options to cater to different consumer preferences.

Market Outlook:

Market Insights:

The global canned alcoholic beverages market is bifurcated into product, distribution channel, and geography. On the basis of product, the market is further fragmented into wine, RTD cocktails, and hard seltzers. The hard seltzers segment held the largest market share in 2020 and accounted to hold around 80% of the market share in terms of revenue. Due to low alcohol content, hard seltzers have gained popularity among millennials, which is attributed to the market growth. Furthermore, the low cost and easy availability are some other factors to drive the segment growth over the forecast period.

On the basis of distribution channels, the market is segmented into on-trade, liquor stores, online, and others. The liquor stores segment dominated the global canned alcoholic beverages market in 2020 and accounted to hold the largest market share of half of the market share in terms of revenue. This channel is a widespread channel for canned alcoholic beverages. The wide availability of the various private and premium brands is expected to drive the segment growth over the forecast period. On the other hand, the online segment is accounted to grow at the fastest growth rate over the forecast period.

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The canned alcoholic beverages comprehensive study offers an in-depth analysis of industry trends, market size, competitive analysis, and market forecast – 2020 to 2027. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The canned alcoholic beverages market research report presents the analysis of each segment from 2018 to 2027 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

• 2018-19 – Historical Year
• 2020 – Base Year
• 2021-2027 – Forecast Period

Market Segmentation:

By Product:

• Wine
• RTD Cocktails
• Hard Seltzers

By Distribution Channel:

• On-Trade
• Liquor Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Geographic Coverage:

Geographically, the canned alcoholic beverages market report comprises dedicated sections centering on the regional market revenue and trends. The canned alcoholic beverages market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, and the Rest of the World (RoW). The RoW segment consists of Latin America and the Middle East & Africa. The canned alcoholic beverages market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Canned alcoholic beverages market estimates have also been provided for the historical years 2018 & 2019 along with forecasts for the period from 2021 – 2027.

Market Competition Assessment:

Some of the major players operating in the global canned alcoholic beverages market are Bacardi Limited, Diageo plc, Brown-Forman Corporation, Anheuser-Busch InBev, and Treasury Wine Estates. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Bacardi Limited
• Diageo plc
• Brown-Forman Corporation
• Anheuser-Busch InBev
• Treasury Wine Estates (TWE)
• Union Wine Company
• & J. Gallo Winery
• Asahi Group Holdings, Ltd.
• Pernod Ricard
• Integrated Beverage Group LLC
• Sula Vineyards Pvt. Ltd.

Key Questions Answered by Canned Alcoholic Beverages Market Report:

• Global canned alcoholic beverages market forecasts from 2021-2027
• Regional canned alcoholic beverages market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
• Country-level forecasts from 2021-2027 covering 15 major countries from the aforementioned regions
• Canned alcoholic beverages submarket forecasts from 2021-2027 covering the market by product, by distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis pertaining to the canned alcoholic beverages market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level canned alcoholic beverages markets from 2021-2027
• Competitive Landscape and market positioning of top 10 players operating in the canned alcoholic beverages market