Custom T-Shirt Printing Market Size, Share, Industry Analysis & Forecast

Global Custom T-shirt Printing Market Size, Share, Growth, Industry Trends, Competitive Analysis and Forecast to 2030

Report ID: RC91782 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: July 6th, 2023

The global custom t-shirt printing market size was estimated at around USD 3.8 billion in 2020 and accounted to grow at a significant CAGR of 9.8% during the forecast period 2021 to 2027. The increasing demand for custom t-shirt across the globe is a primary factor to drive the market growth. Furthermore, the increasing trend of the customized t-shirt as a branding tool is another major factor to drive the market growth over the forecast period. In addition, increasing disposable income and changing lifestyle of the consumer is expected to propel the market. The increasing popularity of custom t-shirts in the sports and entertainment industry is expected to provide new opportunities for market growth.

Market Snapshot:

Benchmark Year		2022
Market Size		~ USD 3.8 Billion in 2020
Market Growth (CAGR)		9.8% (2023-2030)
Largest Market Share
Analysis Period		2020-2030
Market Players		CafePress Inc., CustomInk, LLC., CustomThread, InkGarden, and Printful Inc.

Market Drivers:

Growing Demand for Personalization: Consumers today seek unique and customized products that reflect their individuality. Custom T-shirt printing allows individuals and businesses to create personalized designs, artwork, and messages on T-shirts, catering to the growing demand for customized fashion and self-expression.

Rise of E-commerce and Online Platforms: The proliferation of e-commerce platforms and online marketplaces has made it easier for individuals and businesses to access custom T-shirt printing services. Online platforms offer convenience, a wide range of design options, and seamless order placement, contributing to the growth of the custom T-shirt printing market.

Advancements in Printing Technology: Technological advancements in printing techniques, such as direct-to-garment (DTG) printing, heat transfer printing, and sublimation printing, have revolutionized the custom T-shirt printing industry. These printing methods provide high-quality prints, vibrant colors, and the ability to reproduce intricate designs accurately, enhancing the appeal and demand for custom-printed T-shirts.

Influencer and Brand Collaborations: Collaborations between influencers, celebrities, and brands have significantly impacted the custom T-shirt printing market. Influencers and celebrities often partner with T-shirt printing companies to create limited-edition collections, leveraging their reach and fan base. These collaborations create buzz and drive consumer interest in custom-printed T-shirts.

Promotional and Marketing Strategies: Custom T-shirts have become popular promotional items for businesses, events, and organizations. They serve as effective marketing tools, helping to create brand awareness, promote events, and build customer loyalty. The use of custom-printed T-shirts in promotional and marketing campaigns contributes to the growth of the market.

Increasing Popularity of Personalized Gifts: Custom-printed T-shirts have gained popularity as personalized gifts for various occasions, such as birthdays, anniversaries, and special events. The ability to create custom designs and messages makes T-shirts a unique and meaningful gift option. The rising demand for personalized gifts fuels the growth of the custom T-shirt printing market.

Fashion and Streetwear Trends: Custom-printed T-shirts are closely tied to fashion and streetwear trends. As fashion preferences evolve, custom T-shirt printing allows individuals to keep up with the latest trends and create unique fashion statements. The influence of streetwear culture, fashion influencers, and social media trends drives the demand for custom-printed T-shirts.

Social and Political Activism: Custom-printed T-shirts have become a means of expressing social and political views. Activists and advocacy groups use custom T-shirt printing to promote causes, raise awareness, and make statements. The intersection of fashion and activism contributes to the growth of the market as consumers seek T-shirts that align with their values and beliefs.

Market Insights:

The global custom t-shirt printing market is bifurcated into printing type, design, and geography. On the basis of printing type, the market is further segmented into screen printing, digital printing, and plot printing. The screen printing segment dominated the market in 2020 and accounted to hold over 50% of the market share by revenue. The segment growth is attributed to its various benefits such as high-quality print and better color vibrancy. Furthermore, the digital printing segment is accounted to grow at the fastest growth rate over the forecast period.

By design, the custom t-shirt printing market is classified into graphic design shirts and artwork. Graphic design shirt segment held the largest market share in 2020 and valued at over 55% of market share across the globe. The segment share is attributed to the factor such as increasing demand for pre-printed graphics t-shirts. By region, Asia Pacific is accounted to hold the largest market share in 2020 and valued at over 35% of market share by revenue. Europe held the second-largest market share in 2020 due to growing investment in printing technologies by some economies in the region.

Global Custom T-Shirt Printing Market Size & Forecast

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The custom T-shirt printing comprehensive study offers an in-depth analysis of industry trends, market size, competitive analysis, and market forecast – 2020 to 2027. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

Global custom T-shirt printing market size and forecast were obtained by using “Bottom-up” and “Top-down” approaches. Extensive secondary research was conducted to understand the market insights and trends, followed by primary interviews to further validate the information sourced. The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions.

The custom T-shirt printing market research report presents the analysis of each segment from 2018 to 2027 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Market Segmentation:

By Printing Technique:

Screen Printing
Digital Printing
Plot Printing

By Design:

Graphic Designed Shirt
Artwork

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Geographic Coverage:

Geographically, the custom T-shirt printing market report comprises dedicated sections centering on the regional market revenue and trends. The custom T-shirt printing market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, and Rest of the World (RoW). The RoW segment consists of Latin America and the Middle East & Africa. The custom T-shirt printing market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Custom T-shirt printing market estimates have also been provided for the historical years 2018 & 2019 along with forecasts for the period from 2021 – 2027.

Competition Assessment:

Key players operating in the global custom T-shirt printing market are CafePress Inc., CustomInk, LLC., CustomThread, InkGarden, and Printful Inc. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

CafePress Inc.
CustomInk, LLC.
CustomThread
InkGarden
Printful Inc.
com
Spreadshirt
THEBLUEGECKOPRINTING
THREADBIRD
UberPrints, Inc.
Butter Prints

Key Questions Answered by Custom T-Shirt Printing Market Report:

Global custom T-shirt printing market forecasts from 2021-2027
Regional custom T-shirt printing market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
Country-level forecasts from 2021-2027 covering 15 major countries from the aforementioned regions
Custom T-shirt printing submarket forecasts from 2021-2027 covering the market by printing technique, by design, and geography
Various industry models such as SWOT analysis, Value Chain Analysis pertaining to custom T-shirt printing market
Analysis of the key factors driving and restraining the growth of the global, regional and country-level custom T-shirt printing markets from 2021-2027
Competitive Landscape and market positioning of top 10 players operating in the custom T-shirt printing market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Custom T-shirt Printing Market Portraiture
2.2. Global Custom T-shirt Printing Market, by Printing Technique, 2020 (USD Mn)
2.3. Global Custom T-shirt Printing Market, by Design, 2020 (USD Mn)
2.4. Global Custom T-shirt Printing Market, by Geography, 2020 (USD Mn)

3. Global Custom T-shirt Printing Market Analysis

3.1. Custom T-shirt Printing Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis

4. Global Custom T-shirt Printing Market By Printing Technique, 2018 – 2027 (USD Mn)

4.1. Overview
4.2. Screen Printing
4.3. Digital Printing
4.4. Plot Printing

5. Global Custom T-shirt Printing Market By Design, 2018 – 2027 (USD Mn)

5.1. Overview
5.2. Graphic Designed Shirt
5.3. Artwork

6. Global Custom T-shirt Printing Market, By Geography, 2018 – 2027 (USD Mn)

6.1. Introduction
6.2. North America
6.2.1. Overview
6.2.2. North America Custom T-shirt Printing Market by Printing Technique (2018-2027 USD Mn)
6.2.3. North America Custom T-shirt Printing Market by Design (2018-2027 USD Mn)
6.2.4. North America Custom T-shirt Printing Market by Country (2018-2027 USD Mn)
6.2.4.1. U.S.
6.2.4.2. Canada
6.3. Europe
6.3.1. Overview
6.3.2. Europe Custom T-shirt Printing Market by Printing Technique (2018-2027 USD Mn)
6.3.3. Europe Custom T-shirt Printing Market by Design (2018-2027 USD Mn)
6.3.4. Europe Custom T-shirt Printing Market by Country (2018-2027 USD Mn)
6.3.4.1. Germany
6.3.4.2. U.K.
6.3.4.3. France
6.3.4.4. Italy
6.3.4.5. Rest of Europe
6.4. Asia Pacific
6.4.1. Overview
6.4.2. Asia Pacific Custom T-shirt Printing Market by Printing Technique (2018-2027 USD Mn)
6.4.3. Asia Pacific Custom T-shirt Printing Market by Design (2018-2027 USD Mn)
6.4.4. Asia Pacific Custom T-shirt Printing Market by Country (2018-2027 USD Mn)
6.4.4.1. China.
6.4.4.2. Japan
6.4.4.3. Rest of Asia Pacific
6.5. Latin America (LATAM)
6.5.1. Overview
6.5.2. Latin America Custom T-shirt Printing Market by Printing Technique (2018-2027 USD Mn)
6.5.3. Latin America Custom T-shirt Printing Market by Design (2018-2027 USD Mn)
6.5.4. Latin America Custom T-shirt Printing Market by Country (2018-2027 USD Mn)
6.5.4.1. Brazil
6.5.4.2. Mexico
6.5.4.3. Rest of Latin America
6.6. Middle East and Africa
6.6.1. Overview
6.6.2. MEA Custom T-shirt Printing Market by Printing Technique (2018-2027 USD Mn)
6.6.3. MEA Custom T-shirt Printing Market by Design (2018-2027 USD Mn)
6.6.4. Middle East and Africa Custom T-shirt Printing Market, by Country (2018-2027 USD Mn)
6.6.4.1. GCC
6.6.4.2. Rest of MEA

7. Company Profiles

7.1. CafePress Inc.
7.1.1. Business Description
7.1.2. Financial Health and Budget Allocation
7.1.3. Product Positions/Portfolio
7.1.4. Recent Development
7.1.5. SWOT Analysis
7.2. CustomInk, LLC.
7.2.1. Business Description
7.2.2. Financial Health and Budget Allocation
7.2.3. Product Positions/Portfolio
7.2.4. Recent Development
7.2.5. SWOT Analysis
7.3. CustomThread
7.3.1. Business Description
7.3.2. Financial Health and Budget Allocation
7.3.3. Product Positions/Portfolio
7.3.4. Recent Development
7.3.5. SWOT Analysis
7.4. InkGarden
7.4.1. Business Description
7.4.2. Financial Health and Budget Allocation
7.4.3. Product Positions/Portfolio
7.4.4. Recent Development
7.4.5. SWOT Analysis
7.5. Printful Inc.
7.5.1. Business Description
7.5.2. Financial Health and Budget Allocation
7.5.3. Product Positions/Portfolio
7.5.4. Recent Development
7.5.5. SWOT Analysis
7.6. RushOrderTees
7.6.1. Business Description
7.6.2. Financial Health and Budget Allocation
7.6.3. Product Positions/Portfolio
7.6.4. Recent Development
7.6.5. SWOT Analysis
7.7. Spreadshirt
7.7.1. Business Description
7.7.2. Financial Health and Budget Allocation
7.7.3. Product Positions/Portfolio
7.7.4. Recent Development
7.7.5. SWOT Analysis
7.8. THEBLUEGECKOPRINTING
7.8.1. Business Description
7.8.2. Financial Health and Budget Allocation
7.8.3. Product Positions/Portfolio
7.8.4. Recent Development
7.8.5. SWOT Analysis
7.9. THREADBIRD
7.9.1. Business Description
7.9.2. Financial Health and Budget Allocation
7.9.3. Product Positions/Portfolio
7.9.4. Recent Development
7.9.5. SWOT Analysis
7.10. UberPrints, Inc.
7.10.1. Business Description
7.10.2. Financial Health and Budget Allocation
7.10.3. Product Positions/Portfolio
7.10.4. Recent Development
7.10.5. SWOT Analysis
7.11. Butter Prints
7.11.1. Business Description
7.11.2. Financial Health and Budget Allocation
7.11.3. Product Positions/Portfolio
7.11.4. Recent Development
7.11.5. SWOT Analysis

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List of Tables:

TABLE 1 Market Snapshot: Global Custom T-shirt Printing Market

TABLE 2 Impact Indicators

TABLE 3 Impact Analysis of Drivers and Challenges

TABLE 4 Global Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 5 Global Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 6 North America Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 7 North America Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 8 North America Custom T-shirt Printing Market Value, By Country, 2018 - 2027 (US$ Mn)

TABLE 9 U.S. Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 10 U.S. Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 11 Canada Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 12 Canada Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 13 Europe Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 14 Europe Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 15 Europe Custom T-shirt Printing Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 16 Germany Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 17 Germany Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 18 U.K. Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 19 U.K. Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 20 France Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 21 France Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 22 Italy Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 23 Italy Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 24 Rest of Europe Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 25 Rest of Europe Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 26 Asia Pacific Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 27 Asia Pacific Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 28 Asia Pacific Custom T-shirt Printing Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 29 Japan Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 30 Japan Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 31 China Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 32 China Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 33 Rest of Asia Pacific Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 34 Rest of Asia Pacific Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 35 Latin America Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 36 Latin America Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 37 Latin America Custom T-shirt Printing Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 38 Brazil Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 39 Brazil Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 40 Mexico Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 41 Mexico Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 42 Rest of Latin America Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 43 Rest of Latin America Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 44 Middle East & Africa Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 45 Middle East & Africa Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 46 Middle East & Africa Custom T-shirt Printing Market Value, by Country, 2018 - 2027 (US$ Mn)

TABLE 47 GCC Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 48 GCC Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 49 Rest of MEA Custom T-shirt Printing Market Value, by Printing Technique, 2018 - 2027 (US$ Mn)

TABLE 50 Rest of MEA Custom T-shirt Printing Market Value, by Design, 2018 - 2027 (US$ Mn)

TABLE 51 CafePress Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 52 CustomInk, LLC.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 53 CustomThread: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 54 InkGarden: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 55 Printful Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 56 RushOrderTees: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 57 Spreadshirt: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 58 THEBLUEGECKOPRINTING: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 59 THREADBIRD: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 60 UberPrints, Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

TABLE 61 Butter Prints: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

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List of Figures:

FIG. 1 Global Custom T-shirt Printing: Market Segmentation

FIG. 2 Global Custom T-shirt Printing Market: Research Methodology

FIG. 3 Top-Down and Bottom-up Approach

FIG. 4 Global Custom T-shirt Printing Market, by Printing Technique, 2019 (US$ Mn)

FIG. 5 Global Custom T-shirt Printing Market, by Design, 2019 (US$ Mn)

FIG. 6 Global Custom T-shirt Printing Market, by Geography, 2019 (US$ Mn)

FIG. 7 Global Custom T-shirt Printing Market Value and Growth, 2018 – 2027, (US$ Mn) (Y-o-Y %)

FIG. 8 Attractive Investment Proposition, by Geography, 2017

FIG. 9 Market Positioning of Key Custom T-shirt Printing Providers, 2019

FIG. 10 Global Custom T-shirt Printing Market Value Share, by Printing Technique, 2018 & 2027 (%)

FIG. 11 Global Custom T-shirt Printing Market Value for Screen Printing, 2018 - 2027, (US$ Mn)

FIG. 12 Global Custom T-shirt Printing Market Value for Digital Printing, 2018 - 2027, (US$ Mn)

FIG. 13 Global Custom T-shirt Printing Market Value for Plot Printing, 2018 - 2027, (US$ Mn)

FIG. 14 Global Custom T-shirt Printing Market Value Share, by Design, 2018 & 2027 (Value %)

FIG. 15 Global Custom T-shirt Printing Market Value for Graphic Designed Shirt, 2018 - 2027, (US$ Mn)

FIG. 16 Global Custom T-shirt Printing Market Value for Artwork, 2018 - 2027, (US$ Mn)

FIG. 17 North America Custom T-shirt Printing Market Value, 2018 - 2027, (US$ Mn)

FIG. 18 Europe Custom T-shirt Printing Market Value, 2018 - 2027, (US$ Mn)

FIG. 19 Asia Pacific Custom T-shirt Printing Market Value, 2018 - 2027, (US$ Mn)

FIG. 20 LATIN America Custom T-shirt Printing Market Value, 2018 - 2027, (US$ Mn)

FIG. 21 Middle East & Africa Custom T-shirt Printing Market Value, 2018 - 2027, (US$ Mn)

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