Decaffeinated Coffee Market Size & Growth Analysis to 2030

Key Findings:

• The market size is estimated to grow at a significant CAGR of over 7% by 2030
• By type, the roasted decaffeinated coffee segment is accounted to hold the largest market share in 2023
• Geographically, the Europe held the largest revenue share of over 1/3 market share in the benchmark year 2023

The global decaffeinated coffee market is anticipated to register a significant CAGR of over 7% during the forecast period from 2024 to 2030. The decaffeinated coffee market is driven by several key factors. Rising health awareness among consumers is a primary driver, as more people seek to reduce caffeine intake due to its associated health risks, such as anxiety, insomnia, and high blood pressure​. Additionally, the increasing popularity of specialty beverages and innovations in decaffeination techniques, which improve the flavor and aroma of decaf coffee, are contributing to market growth. Social media and marketing campaigns by major coffee brands are also influencing consumer preferences, particularly among millennials who are more inclined towards healthier beverage options. Furthermore, expanding distribution channels, both online and offline, are making decaf coffee more accessible to a broader audience, supporting market expansion.

Market Snapshot:

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Market Trends:

Health and Wellness Focus: Increasing health consciousness is a significant driver for the decaffeinated coffee market. Many consumers are opting for decaf coffee to reduce their caffeine intake, which is associated with several health concerns such as anxiety, insomnia, and high blood pressure. This trend is especially prominent in regions with high incidences of lifestyle diseases like type 2 diabetes and cardiovascular issues. The demand for healthier beverage options is pushing coffee companies to develop and market more decaffeinated products​.

Organic and Fair Trade Products: There is a growing consumer preference for products that are not only healthier but also ethically sourced and environmentally friendly. This has led to an increase in demand for organic and Fair Trade certified decaffeinated coffee. These certifications indicate that the coffee is produced under sustainable farming practices and fair labor conditions, appealing to consumers who are concerned about the social and environmental impacts of their purchases. Companies that emphasize these attributes can differentiate themselves in the market and attract a loyal customer base​.

Flavor Innovations and Variety: Historically, decaffeinated coffee was often criticized for its inferior taste compared to regular coffee. However, advancements in decaffeination processes and roasting techniques have significantly improved the flavor and aroma of decaf coffee. Coffee producers are now offering a wider range of flavors and roast profiles, from light to dark roasts and various flavored options, catering to diverse consumer preferences. This innovation in flavor and quality is helping to dispel the stigma associated with decaffeinated coffee and attract more consumers​.

Expansion of Distribution Channels: The way consumers purchase decaffeinated coffee is also evolving. While traditional brick-and-mortar stores like supermarkets, hypermarkets, and specialty coffee shops continue to be important distribution channels, there is a notable shift towards online sales. The convenience of e-commerce, combined with the ability to compare prices, read reviews, and receive home delivery, is driving more consumers to buy decaf coffee online. Companies are leveraging both online and offline channels to maximize their reach and cater to the growing demand.

Regional Growth: Regionally, the decaffeinated coffee market is expanding at different rates. Europe remains the largest market, driven by high coffee consumption and increasing awareness of the potential negative effects of caffeine. In countries like Germany, a significant percentage of coffee consumed is decaffeinated. North America also shows substantial growth, particularly in the United States, where health consciousness is high. Meanwhile, the Asia-Pacific region is expected to grow the fastest due to rising health awareness and the expanding coffee culture in countries like Japan, India, and China.

Market Opportunities:

The decaffeinated coffee market presents numerous opportunities driven by evolving consumer preferences and market dynamics. One significant opportunity is the increasing consumer demand for healthier beverage options, spurred by growing awareness of the health risks associated with excessive caffeine consumption. This shift has led to a surge in demand for decaffeinated coffee, providing a substantial market expansion potential​. Furthermore, advancements in decaffeination processes and the innovation of new coffee products are opening up avenues for market growth. The introduction of specialty and gourmet decaf coffee products, along with sustainable and ethically sourced options, caters to a more health-conscious and environmentally aware consumer base. This trend aligns with the broader consumer interest in sustainability and ethical consumption, offering companies a competitive edge if they adopt these practices​. Moreover, the rise of e-commerce platforms also presents a significant opportunity for the decaffeinated coffee market. Online retailing allows coffee producers and retailers to reach a wider audience, providing consumers with easier access to a diverse range of decaf coffee products. This digital shift is particularly advantageous in regions where traditional retail access may be limited​.

Market Challenges:

The decaffeinated coffee market faces several significant challenges that impact its growth and development. The decaffeination process itself is costly and complex, which often results in higher prices for decaf coffee compared to regular coffee. This can deter price-sensitive consumers from opting for decaffeinated options​​. Additionally, there is a persistent perception among some consumers that decaffeinated coffee lacks the robust flavor and aroma of regular coffee, which can make it less appealing despite the potential health benefits​. Another challenge is the regulatory landscape, which varies significantly across regions. Compliance with diverse and stringent regulations can increase operational costs for manufacturers and create barriers to market entry​​. Moreover, the market is fragmented, with a few large players and many small, niche brands. This fragmentation can lead to intense competition and make it difficult for new entrants to establish a foothold.

Market Insights:

The global decaffeinated coffee market is bifurcated into type, bean type, nature, distribution channel, and geography. On the basis of type, the market is further segmented into roasted and raw. The roasted decaffeinated coffee segment is the dominant segment in the decaffeinated coffee market primarily due to its enhanced flavor profile and convenience. Roasting brings out the rich taste and aroma of the coffee beans, making roasted decaf coffee more appealing to consumers who want a full-flavored experience without the caffeine. This segment caters well to the growing demand for premium and specialty coffee products, where consumers are willing to pay a higher price for superior quality and taste. The availability of various roast levels and flavored options in the roasted segment further attracts a diverse customer base, including those who prioritize convenience with ready-to-brew products​.

Additionally, the higher market value of roasted decaf coffee, compared to raw decaf, significantly contributes to its market dominance. The added processing costs associated with roasting justify the higher price, which consumers are willing to pay for the enhanced taste and convenience. Furthermore, the widespread distribution of roasted decaf coffee through supermarkets, specialty coffee shops, and online platforms ensures broad accessibility, enhancing its market presence. This extensive availability, combined with strong consumer preference for quality and ease of preparation, solidifies the roasted decaf coffee segment’s leading position in the decaffeinated coffee market.

The decaffeinated coffee market research report presents the analysis of each segment from 2020 to 2030 considering 2023 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2024 to 2030.

Historical & Forecast Period

• 2020-22 – Historical Year
• 2023 – Base Year
• 2024-2030 – Forecast Period

Market Segmentation:

By Type:

• Roasted
• Raw

By Bean Type:

• Arabica
• Robusta
• Others

By Nature:

• Organic
• Conventional

By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

Geographically, Europe stands out as a dominant force in the global decaffeinated coffee market and accounted to hold the largest market share of over 1/3 percent in the benchmark year 2023, due to a combination of cultural, health, and environmental factors. With a long-standing tradition of coffee consumption, European countries have developed a sophisticated palate for high-quality coffee products, including decaf varieties. Health consciousness is another key driver, as consumers increasingly prioritize wellness and seek alternatives to caffeinated beverages. European consumers are often well-informed about the potential health benefits of decaf coffee, such as lower caffeine intake and potential antioxidants, leading to sustained demand for these products. Furthermore, Europe’s emphasis on sustainability and ethical sourcing aligns with the growing global trend towards environmentally friendly products, contributing to the popularity of decaffeinated coffee brands that adhere to these principles.

Competitive Landscape:

Some of the leading market players operating in the global decaffeinated coffee market are Nestlé S.A., Keurig Dr Pepper Inc., Strauss Group Ltd., JDE Peet’s, and The Kraft Heinz Company. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Nestlé S.A.
• Keurig Dr Pepper Inc.
• Strauss Group Ltd.
• JDE Peet’s
• The Kraft Heinz Company
• LUIGI LAVAZZA SPA
• Tchibo GmbH
• illycaffè S.p.A.
• DMT Coffee S.A.
• Coffee Holding Co. Inc.

Key Questions Answered by Decaffeinated Coffee Market Report

• Global decaffeinated coffee market forecasts from 2024-2030
• Regional market forecasts from 2024-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2024-2030 covering 15 major countries from the regions as mentioned above
• Decaffeinated coffee submarket forecasts from 2024-2030 covering the market by type, bean type, nature, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level decaffeinated coffee markets from 2024-2030
• Competitive Landscape and market positioning of top 10 players operating in the market