Plant Based Protein Supplements Market Size, Sahre, Trends & Growth Analysis

Global Plant Based Protein Supplements Market Size, Share, Trends, Industry Growth by Source (Soy, Pea, Wheat, Others), by Product (Protein Powder, Protein Bars, Ready-to-Drink, Others), by Application, by Distribution Channel, by Region, and Forecast to 2028

Report ID: RC155504 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: June 28th, 2023

The global plant-based protein supplements market size is anticipated to grow at a significant CAGR of around 8% during the forecast period from 2022 to 2028. The increasing adoption of the vegan diet and the rising consumer awareness regarding the nutritional value of plant-based products are some major factors driving the market growth. Furthermore, the increasing consumer shift towards plant-based products due to their benefits such as being allergen-free and increasing demand for healthier alternatives to meat and dairy products is expected to drive the market growth over the forecast period. Moreover, the growing concern and increasing awareness about obesity and other related disorders are expected to increase the demand for plant-based products, which is boosting the growth of the market.

Market Drivers:

Growing Demand for Plant-Based Products: There has been a significant increase in the demand for plant-based products, including protein supplements. Many individuals are adopting plant-based diets due to health, environmental, and ethical reasons. Plant-based protein supplements offer an alternative to traditional animal-based protein sources, catering to the needs of vegetarian, vegan, and flexitarian consumers.

Health and Wellness Trends: The growing focus on health and wellness is driving the demand for protein supplements. Protein is an essential nutrient for muscle development, repair, and overall health. Plant-based protein supplements offer a healthier alternative to animal-based options as they are generally lower in saturated fat, cholesterol, and allergenic properties. Consumers seeking to maintain a balanced diet and active lifestyle often turn to plant-based protein supplements.

Rise in Fitness and Sports Nutrition: The fitness and sports nutrition market has witnessed significant growth in recent years. Athletes, fitness enthusiasts, and individuals engaged in physical activities are increasingly incorporating protein supplements into their diets to support muscle recovery, enhance performance, and meet their protein requirements. Plant-based protein supplements provide a suitable option for those looking for a vegan or vegetarian protein source.

Environmental Sustainability: Concerns about the environmental impact of animal agriculture have led to a shift towards plant-based diets and products. Plant-based protein supplements have a lower carbon footprint compared to animal-based protein supplements. The environmentally conscious consumer base is driving the demand for sustainable protein sources, supporting the growth of the plant-based protein supplements market.

Technological Advancements in Ingredient Processing: Technological advancements have led to improvements in ingredient processing techniques for plant-based protein sources. These advancements have resulted in enhanced taste, texture, and nutritional profiles of plant-based protein supplements. The availability of high-quality plant-based protein powders and formulations has attracted consumers and contributed to market growth.

Increase in Product Variety and Innovation: The plant-based protein supplements market has witnessed a surge in product variety and innovation. Manufacturers are continuously introducing new and innovative plant-based protein formulations, flavors, and formats to cater to diverse consumer preferences. The introduction of ready-to-drink beverages, bars, and flavored protein powders has expanded the market and attracted new consumers.

Marketing and Celebrity Endorsements: Effective marketing strategies and celebrity endorsements have played a role in promoting plant-based protein supplements. Influential personalities in the fitness, wellness, and vegan communities have endorsed plant-based diets and products, including protein supplements. Their endorsement and social media presence have helped raise awareness and generate interest in plant-based protein supplements.

Market Snapshot:

Benchmark Year		2022
Market Size
Market Growth (CAGR)		~ 8% (2023-2030)
Largest Market Share		North America
Analysis Period		2020-2030
Market Players		Glanbia plc, AMCO Proteins, Quest Nutrition, NOW Foods, and The Bountiful Company

Market Insights:

By source, the soy segment held the largest market share in 2021

The global plant-based protein supplements market is bifurcated into source, product, application, distribution channel, and geography. On the basis of source, the market is further segmented into soy, spirulina, pumpkin seed, wheat, and others. The soy segment is expected to hold the largest revenue share of around half market share by the end of the analysis period. The increasing adoption and growing popularity of soy protein among consumers is one of the major factor driving the market growth. Furthermore, the properties associated with the product such as easy availability, cost-effectiveness, and higher nutritious value are further anticipated to fuel the segment growth over the forecast period.

By product type, the ready-to-drink segment is expected to register the fastest CAGR over the forecast period

On the basis of product type, the market is segmented into protein powder, protein bars, ready-to-drink, and others. The protein powder segment dominated the global plant-based protein supplement market in 2021 and is anticipated to grow at the same trend over the forecast period. The increasing use of protein powder in food and beverage applications is a major factor driving the segment’s growth. Furthermore, the easy availability, growing online sales, and the growing number of brands are further expected to propel the segment growth. On the flip side, the ready-to-drink segment is anticipated to register the fastest CAGR over the forecast period. The increasing preference of consumers towards ready-to-drink protein supplements due to their busy and hectic lifestyle is a major factor to fuel the segment growth during the forecast period.

Plant Based Protein Supplements Market Growth

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The plant-based protein supplements comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2022 to 2028. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The plant-based protein supplements market research report presents the analysis of each segment from 2019 to 2028 considering 2021 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2022 to 2028.

Historical & Forecast Period

2019-20 – Historical Year
2021 – Base Year
2022-2028 – Forecast Period

Market Segmentation:

By Source:

Soy
Pea
Wheat
Others

By Product:

Protein Powder
Protein Bars
Ready-to-Drink
Others

By Application:

Sports Nutrition
Functional Food

By Distribution Channel:

Supermarkets/Hypermarkets
Specialty Stores
Pharmacies & Drug Stores
Online
Others

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Regional Analysis:

On the basis of region, North America dominated the global plant-based protein supplement market in 2021 and expected to hold the largest revenue share of over 1/3 market share by the end of the analysis period. The growing demand for sports nutritional products among consumers is a major factor driving the market growth in the region. Furthermore, the rising awareness regarding plant-based protein supplements and the growing adoption of vegan diets among consumers is further anticipated to propel the market growth in North America. On the other hand, the Asia Pacific is estimated to grow at the fastest growth rate over the forecast period. The rising health awareness among consumers in developing economies is a major factor driving the growth of the market in APAC.

Geographically, the plant-based protein supplements market report comprises dedicated sections centering on the regional market revenue and trends. The global market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Plant-based protein supplements market estimates have also been provided for the historical years 2019 & 2020 along with forecasts for the period from 2022 – 2028.

Competitive Assessment:

Some of the major market players operating in the global plant-based protein supplements market are Glanbia plc, AMCO Proteins, Quest Nutrition, NOW Foods, and The Bountiful Company. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

Glanbia plc
AMCO Proteins
Quest Nutrition
NOW Foods
The Bountiful Company
MusclePharm Corporation
Abbott Laboratories
IOVATE Health Sciences International, Inc.
Transparent Labs
WOODBOLT DISTRIBUTION LLC

Key Questions Answered by Plant-Based Protein Supplements Market Report

Global plant-based protein supplements market forecasts from 2022-2028
Regional market forecasts from 2022-2028 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
Country-level forecasts from 2022-2028 covering 15 major countries from the regions as mentioned above
Plant-based protein supplements submarket forecasts from 2022-2028 covering the market by source, product type, application, distribution channel, and geography
Various industry models such as SWOT analysis, Value Chain Analysis about the market
Analysis of the key factors driving and restraining the growth of the global, regional, and country-level plant-based protein supplements markets from 2022-2028
Competitive Landscape and market positioning of top 10 players operating in the market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Plant Based Protein Supplements Market Portraiture
2.2. Global Plant Based Protein Supplements Market, by Source, 2021 (USD Mn)
2.3. Global Plant Based Protein Supplements Market, by Product, 2021 (USD Mn)
2.4. Global Plant Based Protein Supplements Market, by Application, 2021 (USD Mn)
2.5. Global Plant Based Protein Supplements Market, by Distribution Channel, 2021 (USD Mn)
2.6. Global Plant Based Protein Supplements Market, by Geography, 2021 (USD Mn)

3. Global Plant Based Protein Supplements Market Analysis

3.1. Plant Based Protein Supplements Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. COVID-19 Impact Analysis

4. Global Plant Based Protein Supplements Market By Source, 2019 – 2028 (USD Mn)

4.1. Overview
4.2. Soy
4.3. Pea
4.4. Wheat
4.5. Others

5. Global Plant Based Protein Supplements Market By Product, 2019 – 2028 (USD Mn)

5.1. Overview
5.2. Protein Powder
5.3. Protein Bars
5.4. Ready-to-Drink
5.5. Others

6. Global Plant Based Protein Supplements Market By Application, 2019 – 2028 (USD Mn)

6.1. Overview
6.2. Sports Nutrition
6.3. Functional Food

7. Global Plant Based Protein Supplements Market By Distribution Channel, 2019 – 2028 (USD Mn)

7.1. Overview
7.2. Supermarkets/Hypermarkets
7.3. Specialty Stores
7.4. Pharmacies & Drug Stores
7.5. Online
7.6. Others

8. North America Plant Based Protein Supplements Market Analysis and Forecast, 2019 – 2028 (USD Mn)

8.1. Overview
8.2. North America Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
8.3. North America Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
8.4. North America Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
8.5. North America Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
8.6. North America Plant Based Protein Supplements Market by Country, (2019-2028 USD Mn)
8.6.1. U.S.
8.6.1.1. U.S. Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
8.6.1.2. U.S. Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
8.6.1.3. U.S. Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
8.6.1.4. U.S. Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
8.6.2. Canada
8.6.2.1. Canada Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
8.6.2.2. Canada Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
8.6.2.3. Canada Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
8.6.2.4. Canada Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)

9. Europe Plant Based Protein Supplements Market Analysis and Forecast, 2019 – 2028 (USD Mn)

9.1. Overview
9.2. Europe Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
9.3. Europe Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
9.4. Europe Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
9.5. Europe Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
9.6. Europe Plant Based Protein Supplements Market by Country, (2019-2028 USD Mn)
9.6.1. Germany
9.6.1.1. Germany Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
9.6.1.2. Germany Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
9.6.1.3. Germany Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
9.6.1.4. Germany Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
9.6.2. U.K.
9.6.2.1. U.K. Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
9.6.2.2. U.K. Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
9.6.2.3. U.K. Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
9.6.2.4. U.K. Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
9.6.3. France
9.6.3.1. France Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
9.6.3.2. France Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
9.6.3.3. France Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
9.6.3.4. France Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
9.6.4. Italy
9.6.4.1. Italy Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
9.6.4.2. Italy Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
9.6.4.3. Italy Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
9.6.4.4. Italy Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
9.6.5. Rest of Europe
9.6.5.1. Rest of Europe Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
9.6.5.2. Rest of Europe Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
9.6.5.3. Rest of Europe Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
9.6.5.4. Rest of Europe Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)

10. Asia Pacific Plant Based Protein Supplements Market Analysis and Forecast, 2019 – 2028 (USD Mn)

10.1. Overview
10.2. Asia Pacific Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
10.3. Asia Pacific Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
10.4. Asia Pacific Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
10.5. Asia Pacific Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
10.6. Asia Pacific Plant Based Protein Supplements Market by Country, (2019-2028 USD Mn)
10.6.1. China
10.6.1.1. China Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
10.6.1.2. China Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
10.6.1.3. China Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
10.6.1.4. China Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
10.6.2. Japan
10.6.2.1. Japan Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
10.6.2.2. Japan Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
10.6.2.3. Japan Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
10.6.2.4. Japan Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
10.6.3. India
10.6.3.1. India Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
10.6.3.2. India Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
10.6.3.3. India Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
10.6.3.4. India Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
10.6.4. Rest of Asia Pacific
10.6.4.1. Rest of Asia Pacific Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
10.6.4.2. Rest of Asia Pacific Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
10.6.4.3. Rest of Asia Pacific Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
10.6.4.4. Rest of Asia Pacific Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)

11. Latin America (LATAM) Plant Based Protein Supplements Market Analysis and Forecast, 2019 – 2028 (USD Mn)

11.1. Overview
11.2. Latin America Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
11.3. Latin America Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
11.4. Latin America Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
11.5. Latin America Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
11.6. Latin America Plant Based Protein Supplements Market by Country, (2019-2028 USD Mn)
11.6.1. Brazil
11.6.1.1. Brazil Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
11.6.1.2. Brazil Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
11.6.1.3. Brazil Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
11.6.1.4. Brazil Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
11.6.2. Mexico
11.6.2.1. Mexico Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
11.6.2.2. Mexico Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
11.6.2.3. Mexico Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
11.6.2.4. Mexico Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
11.6.3. Rest of Latin America
11.6.3.1. Rest of Latin America Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
11.6.3.2. Rest of Latin America Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
11.6.3.3. Rest of Latin America Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
11.6.3.4. Rest of Latin America Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)

12. Middle East and Africa Plant Based Protein Supplements Market Analysis and Forecast, 2019 – 2028 (USD Mn)

12.1. Overview
12.2. MEA Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
12.3. MEA Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
12.4. MEA Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
12.5. MEA Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
12.6. Middle East and Africa Plant Based Protein Supplements Market, by Country, (2019-2028 USD Mn)
12.6.1. GCC
12.6.1.1. GCC Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
12.6.1.2. GCC Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
12.6.1.3. GCC Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
12.6.1.4. GCC Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
12.6.2. South Africa
12.6.2.1. South Africa Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
12.6.2.2. South Africa Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
12.6.2.3. South Africa Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
12.6.2.4. South Africa Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)
12.6.3. Rest of MEA
12.6.3.1. Rest of MEA Plant Based Protein Supplements Market by Source, (2019-2028 USD Mn)
12.6.3.2. Rest of MEA Plant Based Protein Supplements Market by Product, (2019-2028 USD Mn)
12.6.3.3. Rest of MEA Plant Based Protein Supplements Market by Application, (2019-2028 USD Mn)
12.6.3.4. Rest of MEA Plant Based Protein Supplements Market by Distribution Channel, (2019-2028 USD Mn)

13. Company Profiles

13.1. Glanbia plc
13.1.1. Business Description
13.1.2. Financial Health and Budget Allocation
13.1.3. Product Positions/Portfolio
13.1.4. Recent Development
13.1.5. SWOT Analysis
13.2. AMCO Proteins
13.2.1. Business Description
13.2.2. Financial Health and Budget Allocation
13.2.3. Product Positions/Portfolio
13.2.4. Recent Development
13.2.5. SWOT Analysis
13.3. Quest Nutrition
13.3.1. Business Description
13.3.2. Financial Health and Budget Allocation
13.3.3. Product Positions/Portfolio
13.3.4. Recent Development
13.3.5. SWOT Analysis
13.4. NOW Foods
13.4.1. Business Description
13.4.2. Financial Health and Budget Allocation
13.4.3. Product Positions/Portfolio
13.4.4. Recent Development
13.4.5. SWOT Analysis
13.5. The Bountiful Company
13.5.1. Business Description
13.5.2. Financial Health and Budget Allocation
13.5.3. Product Positions/Portfolio
13.5.4. Recent Development
13.5.5. SWOT Analysis
13.6. MusclePharm Corporation
13.6.1. Business Description
13.6.2. Financial Health and Budget Allocation
13.6.3. Product Positions/Portfolio
13.6.4. Recent Development
13.6.5. SWOT Analysis
13.7. Abbott Laboratories
13.7.1. Business Description
13.7.2. Financial Health and Budget Allocation
13.7.3. Product Positions/Portfolio
13.7.4. Recent Development
13.7.5. SWOT Analysis
13.8. IOVATE Health Sciences International, Inc.
13.8.1. Business Description
13.8.2. Financial Health and Budget Allocation
13.8.3. Product Positions/Portfolio
13.8.4. Recent Development
13.8.5. SWOT Analysis
13.9. Transparent Labs
13.9.1. Business Description
13.9.2. Financial Health and Budget Allocation
13.9.3. Product Positions/Portfolio
13.9.4. Recent Development
13.9.5. SWOT Analysis
13.10. WOODBOLT DISTRIBUTION LLC
13.10.1. Business Description
13.10.2. Financial Health and Budget Allocation
13.10.3. Product Positions/Portfolio
13.10.4. Recent Development
13.10.5. SWOT Analysis

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