Keratin Market Size, Share, Growth Trends, Industry Analysis and Forecast to 2030

Report ID: RC4612 | Report Format: PDF + Excel | Starting Price: 3650/- USD | Last Updated: August 24th, 2025

The global keratin market size was valued at over USD 1.6 billion in 2024 and expected to grow at a significant CAGR of around 6.5% during the forecast period from 2025 to 2030. The increasing demand for personal care products is a key factor to drive the market. The product is used in personal care products manufacturing such as shampoo, conditioners, cosmetics, skin creams, and others which is increasing the demand for keratin. Furthermore, the increasing demand for hair care and skincare is projected to boost the market. In addition, the increasing consumer preference towards improved personal care products, changing lifestyles, and increasing keratin use in various treatments are expected to uplift the market over the forecast period. However, the high cost and stringent government regulations to protect the environment are some factors to hinder market growth.

Market Snapshot:

Benchmark Year 2022
Market Size ~ USD 2 Billion by 2027
Market Growth (CAGR) ~ 7% (2023-2030)
Largest Market Share lock
Analysis Period 2020-2030
Market Players Active Concepts LLC, Akola Chemicals (I) Limited, Greentech, Hefei TNJ Chemical Industry Co., Ltd., and BASF SE

Keratin Market Key Drivers:

  • Increasing Demand in Personal Care Products: Keratin is widely used in the personal care industry, particularly in hair care products such as shampoos, conditioners, and treatments. Keratin is known for its ability to strengthen and repair hair, improve its texture, and enhance overall hair health. The growing demand for hair care products that provide effective solutions for damaged or chemically treated hair drives the market for keratin.
  • Rise in Demand for Natural and Organic Ingredients: There is a growing preference among consumers for natural and organic personal care products. Keratin, derived from natural sources such as animal wool or plant-based alternatives, is considered a natural ingredient. The demand for keratin in personal care products aligns with the increasing consumer demand for natural and organic products, leading to market growth.
  • Advancements in Cosmetic and Hair Treatment Technologies: Advancements in cosmetic and hair treatment technologies have led to the development of innovative keratin-based products. These include keratin-infused hair masks, serums, and treatments that provide deep nourishment, repair damaged hair, and improve manageability. The availability of advanced keratin-based formulations with enhanced efficacy contributes to the growth of the market.
  • Growing Focus on Hair Health and Appearance: The increasing emphasis on hair health, appearance, and styling drives the demand for keratin products. Consumers are seeking products that can address common hair concerns such as frizz, breakage, dullness, and lack of shine. Keratin-based products offer solutions to these hair issues, attracting consumers who value the health and aesthetics of their hair.
  • Influence of Social Media and Beauty Influencers: Social media platforms and beauty influencers play a significant role in driving trends and consumer preferences. Beauty influencers often recommend and endorse hair care products that contain keratin, influencing consumer choices. The visual impact of before-and-after transformations and positive reviews shared on social media platforms create a buzz around keratin-based products, driving market demand.
  • Professional Salon Use: Keratin treatments have gained popularity in professional hair salons. These treatments aim to straighten and smoothen hair, reduce frizz, and enhance shine. The demand for keratin in salon settings drives the market as professionals seek high-quality products for their clients. The salon industry’s promotion and use of keratin treatments contribute to market growth.
  • Increasing Awareness of Hair Damage and Repair: With the increasing use of heat styling tools, chemical treatments, and environmental stressors, consumers are becoming more aware of hair damage and the need for repair. Keratin is known for its reparative properties and is often included in hair care formulations targeting damaged hair. The growing awareness of hair damage and the desire for effective repair solutions fuel the demand for keratin products.
  • Rising Disposable Income and Beauty Expenditure: Rising disposable incomes, particularly in emerging economies, have led to increased spending on personal care and beauty products. As individuals have more discretionary income, they are willing to invest in high-quality hair care products that offer desirable results. The growth of the middle-class population and increasing beauty expenditure contribute to the demand for keratin-based products.

Market Segments Insights:

The global keratin market is segmented into type, application, and geography. On the basis of application, the market is further classified into personal care & cosmetics, medical, and other applications. The personal care and cosmetics segment held the largest market share in 2020 and accounted for over 50% market share in terms of revenue. The segment growth is attributed to the increasing use of keratin in various personal care products such as nail creams, shampoo, and skin creams.

On the basis of type, the global keratin market is divided into alpha-keratin and beta-keratin. The alpha-keratin segment dominated the market in 2020 and expected to grow at the same trend over the forecast period. The segment growth is attributed to the increasing demand for quality hair care products due to increasing consumer preference for hair strengthening and eco-friendly hair products.

Global market size and forecast were obtained by using “Bottom-up” and “Top-down” approaches. Extensive secondary research was conducted to understand the market insights and trends, followed by primary interviews to further validate the information sourced. The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions.

Keratin Market Segmentation:

By Type:

  • Alpha-Keratin
  • Beta-Keratin

By Application:

  • Personal Care & Cosmetics
  • Medical
  • Others

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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Keratin Market Geographic Coverage:

Geographically, the keratin market report comprises dedicated sections centering on the regional market revenue and trends. The keratin market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, and Rest of the World (RoW). The RoW segment consists of Latin America and the Middle East & Africa. The keratin market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Keratin market estimates have also been provided for the historical years 2020 – 2023 along with forecasts for the period from 2025 – 2030.

Keratin Market Competition Assessment:

Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy. Key players operating in the global keratin market are Active Concepts LLC, Akola Chemicals (I) Limited, Greentech, Hefei TNJ Chemical Industry Co., Ltd., and BASF SE.

Key Companies:

  • Active Concepts LLC
  • Akola Chemicals (I) Limited
  • Greentech
  • Hefei TNJ Chemical Industry Co., Ltd.
  • BASF SE
  • Clariant International Ltd.
  • Keraplast Technologies LLC
  • The Roxlor Group
  • Keratin Express
  • MakingCosmetics Inc.

Key Questions Answered by Keratin Market Report:

  • Global keratin market forecasts from 2020-2027
  • Regional keratin market forecasts from 2020-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
  • Country-level forecasts from 2020-2027 covering 15 major countries from the aforementioned regions
  • Keratin submarket forecasts from 2020-2027 covering the market by type, by application, and geography
  • Various industry models such as SWOT analysis, Pestle Analysis, Porter’s Five Force model, Value Chain Analysis pertaining to market
  • Analysis of the key factors driving and restraining the growth of the global, regional and country-level markets from 2020-2027
  • Competitive Landscape and market positioning of top 10 players operating in the market

Table of Content:


1. Preface


1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

 

2. Executive Summary


2.1. Global Keratin Market Portraiture
2.2. Global Keratin Market, by Type, 2019 (USD Mn)
2.3. Global Keratin Market, by Application, 2019 (USD Mn)
2.4. Global Keratin Market, by Geography, 2019 (USD Mn)

 

3. Global Keratin Market Analysis


3.1. Keratin Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis

 

4. Global Keratin Market By Type, 2018 – 2027 (USD Mn)


4.1. Overview
4.2. Alpha-Keratin
4.3. Beta-Keratin

 

5. Global Keratin Market By Application, 2018 – 2027 (USD Mn)


5.1. Overview
5.2. Personal Care & Cosmetics
5.3. Medical
5.4. Others

 

6. Global Keratin Market, By Geography, 2018 – 2027 (USD Mn)


6.1. Introduction
6.2. North America
6.2.1. Overview
6.2.2. North America Keratin Market by Type (2018-2027 USD Mn)
6.2.3. North America Keratin Market by Application (2018-2027 USD Mn)
6.2.4. North America Keratin Market by Country (2018-2027 USD Mn)
6.2.4.1. U.S.
6.2.4.2. Canada
6.3. Europe
6.3.1. Overview
6.3.2. Europe Keratin Market by Type (2018-2027 USD Mn)
6.3.3. Europe Keratin Market by Application (2018-2027 USD Mn)
6.3.4. Europe Keratin Market by Country (2018-2027 USD Mn)
6.3.4.1. Germany
6.3.4.2. U.K.
6.3.4.3. France
6.3.4.4. Italy
6.3.4.5. Rest of Europe
6.4. Asia Pacific
6.4.1. Overview
6.4.2. Asia Pacific Keratin Market by Type (2018-2027 USD Mn)
6.4.3. Asia Pacific Keratin Market by Application (2018-2027 USD Mn)
6.4.4. Asia Pacific Keratin Market by Country (2018-2027 USD Mn)
6.4.4.1. China.
6.4.4.2. Japan
6.4.4.3. Rest of Asia Pacific
6.5. Latin America (LATAM)
6.5.1. Overview
6.5.2. Latin America Keratin Market by Type (2018-2027 USD Mn)
6.5.3. Latin America Keratin Market by Application (2018-2027 USD Mn)
6.5.4. Latin America Keratin Market by Country (2018-2027 USD Mn)
6.5.4.1. Brazil
6.5.4.2. Mexico
6.5.4.3. Rest of Latin America
6.6. Middle East and Africa
6.6.1. Overview
6.6.2. MEA Keratin Market by Type (2018-2027 USD Mn)
6.6.3. MEA Keratin Market by Application (2018-2027 USD Mn)
6.6.4. Middle East and Africa Keratin Market, by Country (2018-2027 USD Mn)
6.6.4.1. GCC
6.6.4.2. Rest of MEA

 

7. Company Profiles


7.1. Active Concepts LLC
7.1.1. Business Description
7.1.2. Financial Health and Budget Allocation
7.1.3. Product Positions/Portfolio
7.1.4. News Coverage
7.2. Akola Chemicals (I) Limited
7.2.1. Business Description
7.2.2. Financial Health and Budget Allocation
7.2.3. Product Positions/Portfolio
7.2.4. News Coverage
7.3. Greentech
7.3.1. Business Description
7.3.2. Financial Health and Budget Allocation
7.3.3. Product Positions/Portfolio
7.3.4. News Coverage
7.4. Hefei TNJ Chemical Industry Co., Ltd.
7.4.1. Business Description
7.4.2. Financial Health and Budget Allocation
7.4.3. Product Positions/Portfolio
7.4.4. News Coverage
7.5. BASF SE
7.5.1. Business Description
7.5.2. Financial Health and Budget Allocation
7.5.3. Product Positions/Portfolio
7.5.4. News Coverage
7.6. Clariant International Ltd.
7.6.1. Business Description
7.6.2. Financial Health and Budget Allocation
7.6.3. Product Positions/Portfolio
7.6.4. News Coverage
7.7. Keraplast Technologies LLC
7.7.1. Business Description
7.7.2. Financial Health and Budget Allocation
7.7.3. Product Positions/Portfolio
7.7.4. News Coverage
7.8. The Roxlor Group
7.8.1. Business Description
7.8.2. Financial Health and Budget Allocation
7.8.3. Product Positions/Portfolio
7.8.4. News Coverage
7.9. Keratin Express
7.9.1. Business Description
7.9.2. Financial Health and Budget Allocation
7.9.3. Product Positions/Portfolio
7.9.4. News Coverage
7.10. MakingCosmetics Inc.
7.10.1. Business Description
7.10.2. Financial Health and Budget Allocation
7.10.3. Product Positions/Portfolio
7.10.4. News Coverage

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List of Tables:


TABLE 1 Market Snapshot: Global Keratin Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Challenges
TABLE 4 Global Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 5 Global Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 6 North America Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 7 North America Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 8 North America Keratin Market Value, By Country, 2018 - 2027 (US$ Mn)
TABLE 9 U.S. Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 10 U.S. Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 11 Canada Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 12 Canada Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 13 Europe Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 14 Europe Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 15 Europe Keratin Market Value, by Country, 2018 - 2027 (US$ Mn)
TABLE 16 Germany Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 17 Germany Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 18 U.K. Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 19 U.K. Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 20 France Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 21 France Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 22 Italy Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 23 Italy Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 24 Rest of Europe Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 25 Rest of Europe Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 26 Asia Pacific Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 27 Asia Pacific Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 28 Asia Pacific Keratin Market Value, by Country, 2018 - 2027 (US$ Mn)
TABLE 29 Japan Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 30 Japan Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 31 China Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 32 China Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 33 Rest of Asia Pacific Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 34 Rest of Asia Pacific Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 35 Latin America Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 36 Latin America Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 37 Latin America Keratin Market Value, by Country, 2018 - 2027 (US$ Mn)
TABLE 38 Brazil Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 39 Brazil Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 40 Mexico Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 41 Mexico Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 42 Rest of Latin America Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 43 Rest of Latin America Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 44 Middle East & Africa Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 45 Middle East & Africa Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 46 Middle East & Africa Keratin Market Value, by Country, 2018 - 2027 (US$ Mn)
TABLE 47 GCC Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 48 GCC Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 49 Rest of MEA Keratin Market Value, by Type, 2018 - 2027 (US$ Mn)
TABLE 50 Rest of MEA Keratin Market Value, by Application, 2018 - 2027 (US$ Mn)
TABLE 51 Active Concepts LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 52 Akola Chemicals (I) Limited: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 53 Greentech: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 54 Hefei TNJ Chemical Industry Co., Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 55 BASF SE: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 56 Clariant International Ltd.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 57 Keraplast Technologies LLC: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 58 The Roxlor Group: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 59 Keratin Express: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)
TABLE 60 MakingCosmetics Inc.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent Developments)

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List of Figures:


FIG. 1 Global Keratin: Market Segmentation
FIG. 2 Global Keratin Market: Research Methodology
FIG. 3 Top-Down and Bottom-up Approach
FIG. 4 Global Keratin Market, by Type, 2019 (US$ Mn)
FIG. 5 Global Keratin Market, by Application, 2019 (US$ Mn)
FIG. 6 Global Keratin Market, by Geography, 2019 (US$ Mn)
FIG. 7 Global Keratin Market Value and Growth, 2018 – 2027, (US$ Mn) (Y-o-Y %)
FIG. 8 Attractive Investment Proposition, by Geography, 2017
FIG. 9 Market Positioning of Key Keratin Providers, 2019
FIG. 10 Global Keratin Market Value Share, by Type, 2018 & 2027 (%)
FIG. 11 Global Keratin Market Value for Alpha-Keratin, 2018 - 2027, (US$ Mn)
FIG. 12 Global Keratin Market Value for Beta-Keratin 2018 - 2027, (US$ Mn)
FIG. 13 Global Keratin Market Value Share, by Application, 2018 & 2027 (Value %)
FIG. 14 Global Keratin Market Value for Personal Care & Cosmetics, 2018 - 2027, (US$ Mn)
FIG. 15 Global Keratin Market Value for Medical, 2018 - 2027, (US$ Mn)
FIG. 16 Global Keratin Market Value for Others, 2018 - 2027, (US$ Mn)
FIG. 17 North America Keratin Market Value, 2018 - 2027, (US$ Mn)
FIG. 18 Europe Keratin Market Value, 2018 - 2027, (US$ Mn)
FIG. 19 Asia Pacific Keratin Market Value, 2018 - 2027, (US$ Mn)
FIG. 20 LATIN America Keratin Market Value, 2018 - 2027, (US$ Mn)
FIG. 21 Middle East & Africa Keratin Market Value, 2018 - 2027, (US$ Mn)
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