Global Malted Milk Market Size, Share, Trends, Industry Growth by Source (Wheat, Barley, Others), by Form (Liquid, Powder), by Packaging, by Distribution Channel, by Region, and Forecast to 2028
Report ID: RC140004 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: June 27th, 2023The global malted milk market size is projected to grow at a significant CAGR of over 6% during the forecast period from 2022 to 2028. The increasing demand for flavored milk in past decades and the rising health awareness among consumers are some major factors driving the market growth. Furthermore, the rising demand for high-value nutritional products and the growing demand for melted milk powder are further anticipated to fuel the market over the forecast period. Moreover, the growing demand for flavored milk due to its low sugar level as compared to juices and sports drinks and the growing focus of manufacturers to add natural ingredients is projected to boost the market growth in the next upcoming years.
Market Drivers:
Growing Demand for Nutritious and Healthy Food: There is an increasing consumer preference for nutritious and healthy food products. Malted milk, made from malted barley, wheat, and milk powder, offers nutritional benefits such as vitamins, minerals, and proteins. The demand for malted milk products as a healthier alternative to regular milk-based beverages drives the market growth.
Popularity of Malted Milk in Food and Beverage Applications: Malted milk is widely used in the food and beverage industry for various applications. It is used as an ingredient in breakfast cereals, baked goods, confectionery, ice creams, malted milkshakes, and hot beverages. The versatility of malted milk in food and beverage formulations contributes to its market growth.
Flavor and Texture Enhancements: Malted milk adds a unique flavor profile and creamy texture to food and beverage products. Its rich and distinctive taste appeals to consumers, making it a desirable ingredient for flavor and texture enhancements. The demand for malted milk as a flavoring and texturizing agent drives its market growth.
Consumer Demand for Convenience and Ready-to-Drink Products: The busy and fast-paced lifestyles of consumers have led to a growing demand for convenient and ready-to-drink products. Malted milk powders can be easily mixed with water or milk to create instant beverages. The convenience factor and ease of preparation of malted milk products contribute to their market growth.
Increasing Demand in the Bakery and Confectionery Industry: Malted milk is widely used in the bakery and confectionery industry to impart flavor, color, and texture to products such as cookies, cakes, biscuits, chocolates, and malted milk balls. The demand for innovative and indulgent bakery and confectionery products drives the market growth of malted milk.
Growing Demand in the Infant Nutrition Sector: Malted milk powders are used in the formulation of infant nutrition products as a source of essential nutrients. The demand for high-quality infant nutrition products is increasing globally, driven by factors such as rising birth rates, increasing disposable incomes, and awareness about infant health and nutrition. This drives the demand for malted milk in the infant nutrition sector.
Marketing and Promotional Activities: Effective marketing and promotional campaigns by manufacturers and brands contribute to the growth of the malted milk market. Advertising, product placements, endorsements, and social media marketing help raise consumer awareness and generate demand for malted milk products.
Availability of Product Varieties and Flavors: Manufacturers offer a wide range of malted milk products with different flavors, variations, and formulations. This variety appeals to diverse consumer preferences and expands the consumer base for malted milk products. The availability of product varieties and flavors drives market growth.
Globalization and International Trade: The globalization of food markets and increased international trade contribute to the expansion of the malted milk market. Malted milk products are exported and imported across countries, allowing consumers worldwide to access and enjoy these products. The growth of international trade drives the market expansion.
Increasing Disposable Income and Changing Consumer Lifestyle: Rising disposable incomes and changing consumer lifestyles influence food and beverage consumption patterns. Malted milk products, considered indulgent and nostalgic treats, align with consumer preferences for premium and nostalgic food experiences. The growing disposable incomes and changing consumer lifestyle choices contribute to the market growth of malted milk.
Market Snapshot:
Benchmark Year | 2022 | ||
Market Size | lock | ||
Market Growth (CAGR) | > 6% (2023-2030) | ||
Largest Market Share | Asia Pacific | ||
Analysis Period | 2020-2030 | ||
Market Players | Nestle S.A, GlaxoSmithKline PLC (HORLICKS), Imperial Malts Ltd., King Arthur Flour Company, Inc., and Briess Malt & Ingredients |
Market Insights:
The global malted milk market is bifurcated into source, form, packaging, distribution channel, and geography. On the basis of source, the market is further segmented into wheat, barley, and others. The wheat segment dominated the global market and estimated to hold the largest revenue share of around 2/3 of the market by the end of the analysis period. The easy availability and low cost of wheat is one of the key factor to drive the segment growth. On the flip side, the barley segment is accounted to grow at a significant CAGR over the forecast period. The high nutritious value and the availability of a variety of minerals such as zinc, calcium, potassium, and magnesium are expected to drive the segment growth over the forecast period.
On the basis of form, the market is segmented into liquid and powder forms. The powder segment dominated the global melted milk market in 2021 and is anticipated to hold the largest revenue share of over 2/3 market share by the end of the analysis period. The increasing demand for malted milk powder is one of the key factor to drive the segment growth. The increasing adoption of organic food products and the growing demand for high nutritious value food products are further anticipated to fuel the segment growth over the forecast period. Furthermore, with the increasing competition, new competitors are offering a variety of options at reasonable prices to meet the consumer demand for more accessible malted milk powder, which is expected to boost the segment growth.
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The malted milk comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2022 to 2028. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.
The malted milk market research report presents the analysis of each segment from 2019 to 2028 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.
Historical & Forecast Period
- 2019-20 – Historical Year
- 2021 – Base Year
- 2022-2028 – Forecast Period
Market Segmentation:
By Source:
- Wheat
- Barley
- Others
By Form:
- Liquid
- Powder
By Packaging:
- Tins
- Jars
- Carton Packs
- Others
By Distribution Channel:
- Hypermarket/Supermarket
- Convenience Stores
- Online Retailers
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Regional Analysis:
Geographically, the Asia Pacific is estimated to grow at the fastest growth rate over the forecast period. The increasing population and the rising health awareness among consumers are some major factors to drive the melted milk market over the forecast period. Furthermore, the innovation in new product launches by various market players and the growing focus to add various flavors to milk products are further anticipated to fuel the market growth in the region. Moreover, the rapid growth in urbanization, growing disposable income per capita, and rising health awareness are projected to propel the market in the next upcoming years.
Competitive Assessment:
Some of the major market players operating in the global malted milk market are Nestle S.A, GlaxoSmithKline PLC (HORLICKS), Imperial Malts Ltd., King Arthur Flour Company, Inc., and Briess Malt & Ingredients. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.
Key Companies:
- Nestle S.A
- GlaxoSmithKline PLC (HORLICKS)
- Imperial Malts Ltd.
- King Arthur Flour Company, Inc.
- Briess Malt & Ingredients
- Full Sail Brewing
- Family Cereal Sdn
- Muntons plc
- SSP Pvt Limited
- Insta Foods
Key Questions Answered by Malted Milk Market Report
- Global malted milk market forecasts from 2022-2028
- Regional market forecasts from 2022-2028 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
- Country-level forecasts from 2022-2028 covering 15 major countries from the regions as mentioned above
- Malted milk submarket forecasts from 2022-2028 covering the market by source, by form, by packaging, by distribution channel, and geography
- Various industry models such as SWOT analysis, Value Chain Analysis about the market
- Analysis of the key factors driving and restraining the growth of the global, regional, and country-level malted milk markets from 2022-2028
- Competitive Landscape and market positioning of top 10 players operating in the market
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions
2. Executive Summary
2.1. Global Malted Milk Market Portraiture
2.2. Global Malted Milk Market, by Source, 2021 (USD Mn)
2.3. Global Malted Milk Market, by Form, 2021 (USD Mn)
2.4. Global Malted Milk Market, by Packaging, 2021 (USD Mn)
2.5. Global Malted Milk Market, by Distribution Channel, 2021 (USD Mn)
2.6. Global Malted Milk Market, by Geography, 2021 (USD Mn)
3. Global Malted Milk Market Analysis
3.1. Malted Milk Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. COVID-19 Impact Analysis
4. Global Malted Milk Market By Source, 2019 – 2028 (USD Mn)
4.1. Overview
4.2. Wheat
4.3. Barley
4.4. Others
5. Global Malted Milk Market By Form, 2019 – 2028 (USD Mn)
5.1. Overview
5.2. Liquid
5.3. Powder
6. Global Malted Milk Market By Packaging, 2019 – 2028 (USD Mn)
6.1. Overview
6.2. Tins
6.3. Jars
6.4. Carton Packs
6.5. Others
7. Global Malted Milk Market By Distribution Channel, 2019 – 2028 (USD Mn)
7.1. Overview
7.2. Hypermarket/Supermarket
7.3. Convenience Stores
7.4. Online Retailers
7.5. Others
8. North America Malted Milk Market Analysis and Forecast, 2019 – 2028 (USD Mn)
8.1. Overview
8.2. North America Malted Milk Market by Source, (2019-2028 USD Mn)
8.3. North America Malted Milk Market by Form, (2019-2028 USD Mn)
8.4. North America Malted Milk Market by Packaging, (2019-2028 USD Mn)
8.5. North America Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
8.6. North America Malted Milk Market by Country, (2019-2028 USD Mn)
8.6.1. U.S.
8.6.1.1. U.S. Malted Milk Market by Source, (2019-2028 USD Mn)
8.6.1.2. U.S. Malted Milk Market by Form, (2019-2028 USD Mn)
8.6.1.3. U.S. Malted Milk Market by Packaging, (2019-2028 USD Mn)
8.6.1.4. U.S. Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
8.6.2. Canada
8.6.2.1. Canada Malted Milk Market by Source, (2019-2028 USD Mn)
8.6.2.2. Canada Malted Milk Market by Form, (2019-2028 USD Mn)
8.6.2.3. Canada Malted Milk Market by Packaging, (2019-2028 USD Mn)
8.6.2.4. Canada Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
9. Europe Malted Milk Market Analysis and Forecast, 2019 – 2028 (USD Mn)
9.1. Overview
9.2. Europe Malted Milk Market by Source, (2019-2028 USD Mn)
9.3. Europe Malted Milk Market by Form, (2019-2028 USD Mn)
9.4. Europe Malted Milk Market by Packaging, (2019-2028 USD Mn)
9.5. Europe Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
9.6. Europe Malted Milk Market by Country, (2019-2028 USD Mn)
9.6.1. Germany
9.6.1.1. Germany Malted Milk Market by Source, (2019-2028 USD Mn)
9.6.1.2. Germany Malted Milk Market by Form, (2019-2028 USD Mn)
9.6.1.3. Germany Malted Milk Market by Packaging, (2019-2028 USD Mn)
9.6.1.4. Germany Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
9.6.2. U.K.
9.6.2.1. U.K. Malted Milk Market by Source, (2019-2028 USD Mn)
9.6.2.2. U.K. Malted Milk Market by Form, (2019-2028 USD Mn)
9.6.2.3. U.K. Malted Milk Market by Packaging, (2019-2028 USD Mn)
9.6.3. France
9.6.3.1. France Malted Milk Market by Source, (2019-2028 USD Mn)
9.6.3.2. France Malted Milk Market by Form, (2019-2028 USD Mn)
9.6.3.3. France Malted Milk Market by Packaging, (2019-2028 USD Mn)
9.6.3.4. France Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
9.6.4. Italy
9.6.4.1. Italy Malted Milk Market by Source, (2019-2028 USD Mn)
9.6.4.2. Italy Malted Milk Market by Form, (2019-2028 USD Mn)
9.6.4.3. Italy Malted Milk Market by Packaging, (2019-2028 USD Mn)
9.6.4.4. Italy Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
9.6.5. Rest of Europe
9.6.5.1. Rest of Europe Malted Milk Market by Source, (2019-2028 USD Mn)
9.6.5.2. Rest of Europe Malted Milk Market by Form, (2019-2028 USD Mn)
9.6.5.3. Rest of Europe Malted Milk Market by Packaging, (2019-2028 USD Mn)
9.6.5.4. Rest of Europe Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
10. Asia Pacific Malted Milk Market Analysis and Forecast, 2019 – 2028 (USD Mn)
10.1. Overview
10.2. Asia Pacific Malted Milk Market by Source, (2019-2028 USD Mn)
10.3. Asia Pacific Malted Milk Market by Form, (2019-2028 USD Mn)
10.4. Asia Pacific Malted Milk Market by Packaging, (2019-2028 USD Mn)
10.5. Asia Pacific Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
10.6. Asia Pacific Malted Milk Market by Country, (2019-2028 USD Mn)
10.6.1. China
10.6.1.1. China Malted Milk Market by Source, (2019-2028 USD Mn)
10.6.1.2. China Malted Milk Market by Form, (2019-2028 USD Mn)
10.6.1.3. China Malted Milk Market by Packaging, (2019-2028 USD Mn)
10.6.1.4. China Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
10.6.2. Japan
10.6.2.1. Japan Malted Milk Market by Source, (2019-2028 USD Mn)
10.6.2.2. Japan Malted Milk Market by Form, (2019-2028 USD Mn)
10.6.2.3. Japan Malted Milk Market by Packaging, (2019-2028 USD Mn)
10.6.2.4. Japan Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
10.6.3. India
10.6.3.1. India Malted Milk Market by Source, (2019-2028 USD Mn)
10.6.3.2. India Malted Milk Market by Form, (2019-2028 USD Mn)
10.6.3.3. India Malted Milk Market by Packaging, (2019-2028 USD Mn)
10.6.3.4. India Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
10.6.4. Rest of Asia Pacific
10.6.4.1. Rest of Asia Pacific Malted Milk Market by Source, (2019-2028 USD Mn)
10.6.4.2. Rest of Asia Pacific Malted Milk Market by Form, (2019-2028 USD Mn)
10.6.4.3. Rest of Asia Pacific Malted Milk Market by Packaging, (2019-2028 USD Mn)
10.6.4.4. Rest of Asia Pacific Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
11. Latin America (LATAM) Malted Milk Market Analysis and Forecast, 2019 – 2028 (USD Mn)
11.1. Overview
11.2. Latin America Malted Milk Market by Source, (2019-2028 USD Mn)
11.3. Latin America Malted Milk Market by Form, (2019-2028 USD Mn)
11.4. Latin America Malted Milk Market by Packaging, (2019-2028 USD Mn)
11.5. Latin America Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
11.6. Latin America Malted Milk Market by Country, (2019-2028 USD Mn)
11.6.1. Brazil
11.6.1.1. Brazil Malted Milk Market by Source, (2019-2028 USD Mn)
11.6.1.2. Brazil Malted Milk Market by Form, (2019-2028 USD Mn)
11.6.1.3. Brazil Malted Milk Market by Packaging, (2019-2028 USD Mn)
11.6.1.4. Brazil Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
11.6.2. Mexico
11.6.2.1. Mexico Malted Milk Market by Source, (2019-2028 USD Mn)
11.6.2.2. Mexico Malted Milk Market by Form, (2019-2028 USD Mn)
11.6.2.3. Mexico Malted Milk Market by Packaging, (2019-2028 USD Mn)
11.6.2.4. Mexico Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
11.6.3. Rest of Latin America
11.6.3.1. Rest of Latin America Malted Milk Market by Source, (2019-2028 USD Mn)
11.6.3.2. Rest of Latin America Malted Milk Market by Form, (2019-2028 USD Mn)
11.6.3.3. Rest of Latin America Malted Milk Market by Packaging, (2019-2028 USD Mn)
11.6.3.4. Rest of Latin America Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
12. Middle East and Africa Malted Milk Market Analysis and Forecast, 2019 – 2028 (USD Mn)
12.1. Overview
12.2. MEA Malted Milk Market by Source, (2019-2028 USD Mn)
12.3. MEA Malted Milk Market by Form, (2019-2028 USD Mn)
12.4. MEA Malted Milk Market by Packaging, (2019-2028 USD Mn)
12.5. MEA Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
12.6. Middle East and Africa Malted Milk Market, by Country, (2019-2028 USD Mn)
12.6.1. GCC
12.6.1.1. GCC Malted Milk Market by Source, (2019-2028 USD Mn)
12.6.1.2. GCC Malted Milk Market by Form, (2019-2028 USD Mn)
12.6.1.3. GCC Malted Milk Market by Packaging, (2019-2028 USD Mn)
12.6.1.4. GCC Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
12.6.2. South Africa
12.6.2.1. South Africa Malted Milk Market by Source, (2019-2028 USD Mn)
12.6.2.2. South Africa Malted Milk Market by Form, (2019-2028 USD Mn)
12.6.2.3. South Africa Malted Milk Market by Packaging, (2019-2028 USD Mn)
12.6.2.4. South Africa Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
12.6.3. Rest of MEA
12.6.3.1. Rest of MEA Malted Milk Market by Source, (2019-2028 USD Mn)
12.6.3.2. Rest of MEA Malted Milk Market by Form, (2019-2028 USD Mn)
12.6.3.3. Rest of MEA Malted Milk Market by Packaging, (2019-2028 USD Mn)
12.6.3.4. Rest of MEA Malted Milk Market by Distribution Channel, (2019-2028 USD Mn)
13. Company Profiles
13.1. Nestle S.A.
13.1.1. Business Description
13.1.2. Financial Health and Budget Allocation
13.1.3. Product Positions/Portfolio
13.1.4. Recent Development
13.1.5. SWOT Analysis
13.2. GlaxoSmithKline PLC (HORLICKS)
13.2.1. Business Description
13.2.2. Financial Health and Budget Allocation
13.2.3. Product Positions/Portfolio
13.2.4. Recent Development
13.2.5. SWOT Analysis
13.3. Imperial Malts Ltd.
13.3.1. Business Description
13.3.2. Financial Health and Budget Allocation
13.3.3. Product Positions/Portfolio
13.3.4. Recent Development
13.3.5. SWOT Analysis
13.4. King Arthur Flour Company, Inc.
13.4.1. Business Description
13.4.2. Financial Health and Budget Allocation
13.4.3. Product Positions/Portfolio
13.4.4. Recent Development
13.4.5. SWOT Analysis
13.5. Briess Malt & Ingredients
13.5.1. Business Description
13.5.2. Financial Health and Budget Allocation
13.5.3. Product Positions/Portfolio
13.5.4. Recent Development
13.5.5. SWOT Analysis
13.6. Full Sail Brewing
13.6.1. Business Description
13.6.2. Financial Health and Budget Allocation
13.6.3. Product Positions/Portfolio
13.6.4. Recent Development
13.6.5. SWOT Analysis
13.7. Family Cereal Sdn
13.7.1. Business Description
13.7.2. Financial Health and Budget Allocation
13.7.3. Product Positions/Portfolio
13.7.4. Recent Development
13.7.5. SWOT Analysis
13.8. Muntons plc
13.8.1. Business Description
13.8.2. Financial Health and Budget Allocation
13.8.3. Product Positions/Portfolio
13.8.4. Recent Development
13.8.5. SWOT Analysis
13.9. SSP Pvt Limited
13.9.1. Business Description
13.9.2. Financial Health and Budget Allocation
13.9.3. Product Positions/Portfolio
13.9.4. Recent Development
13.9.5. SWOT Analysis
13.10. Insta Foods
13.10.1. Business Description
13.10.2. Financial Health and Budget Allocation
13.10.3. Product Positions/Portfolio
13.10.4. Recent Development
13.10.5. SWOT Analysis
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