Tour Operators Market Size, Share & Growth Analysis to 2030

Global Tour Operators Market Size, Share, Trends, Industry Growth by Type of Tour (Adventure Tourism, Leisure Tourism, Business Tourism, Education Tourism, Others), by Mode of Travel (Land-Based Tourism, Cruise Tourism, Aviation Tourism, Others), by Sales Channel, by Region, and Forecast to 2030

Report ID: RC30431 | Report Format: PDF + Excel | Starting Price: 3600/- USD |

The global tour operator market size is anticipated to grow at a sustainable CAGR of around 4% during the forecast period from 2023 to 2030. The market is driven by several factors, such as the growing demand for customized and personalized travel experiences, increasing disposable incomes, and the rising popularity of online booking platforms. The growing popularity of adventure tourism and the increasing interest in cultural and heritage tourism are also contributing to the growth of the tour operators market. Additionally, the rise in international travel and the growing number of baby boomers, who are now retiring and traveling more frequently, are expected to further fuel the growth of the market in the coming years.

Driving Factors:

Increasing global travel and tourism industry: The growing travel and tourism industry is one of the primary drivers of the tour operators market. As more and more people are travelling for leisure and business purposes, the demand for tour operators is also increasing.

Growing middle class: The growth of the middle-class population in emerging economies has increased the number of people who can afford to travel. This has led to a rise in demand for tour operators that can provide affordable and customized travel packages.

Technological advancements: The emergence of new technologies such as online booking and mobile applications has made it easier for customers to search and book their travel arrangements. This has led to increased competition among tour operators, forcing them to provide better services and more innovative travel packages.

Growing trend of experiential travel: Customers are increasingly looking for unique and authentic travel experiences. This has led to a rise in demand for tour operators that can provide customized and personalized travel packages.

Government support: Governments in many countries are taking steps to promote tourism, which is driving the growth of the tour operators market. These efforts include the development of tourism infrastructure, the relaxation of visa rules, and the promotion of local attractions.

Market Attributes:

Benchmark Year		2022
Market Size
Market Growth (CAGR)		~ 4% (2023-2030)
Largest Market Share		Asia Pacific
Analysis Period		2020-2030
Market Players		TUI Group, Thomas Cook Group, Expedia Group, Cox & Kings Ltd., Abercrombie & Kent Ltd., and Tauck Inc.

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Market Insights:

Global Tour Operator Market Analysis by Type of Tour

The global tour operator market is bifurcated into adventure tourism, leisure tourism, business tourism, education tourism, and others. The leisure tourism is considered to be one of the largest and most popular segments of the tour operator market. This segment includes vacations, holidays, and other leisure activities that are designed for relaxation and enjoyment, such as beach vacations, cultural tours, and wildlife safaris. The demand for leisure tourism is driven by rising disposable incomes, increasing preference for travel and tourism, and a growing trend of experiential travel. Adventure tourism is also a growing segment in the tour operator market, driven by the increasing demand for unique and offbeat experiences.

Adventure tourism: This type of tour involves activities such as hiking, trekking, mountaineering, rock climbing, rafting, and skiing. Adventure tourism is gaining popularity among travelers who seek unique and thrilling experiences.

Leisure tourism: Leisure tourism is the most common type of tour and involves activities such as sightseeing, relaxation, and recreational activities. This type of tour is popular among families, couples, and solo travelers who want to explore new destinations and take a break from their busy schedules.

Business tourism: Business tourism involves travel for business purposes such as attending conferences, meetings, and seminars. This type of tour is common among corporate travelers and is often organized by their employers.

Education tourism: Education tourism involves travel for the purpose of learning and gaining knowledge. This type of tour includes language courses, cultural exchanges, and study abroad programs.

Others: This category includes specialized tours such as religious tourism, medical tourism, and eco-tourism. These tours cater to specific interests and preferences of travelers.

Global Tour Operator Market Analysis by Mode of Travel

On the basis of mode of travel, the global tour operator market is segmented into land-based tourism, cruise tourism, aviation tourism, and others. Cruise tourism is popular for leisure tours to coastal destinations, while land-based tourism is preferred for adventure tourism and business tourism. Aviation tourism, on the other hand, is the most common mode of travel for long-distance and international tours. Therefore, all three segments have their own unique selling points and are important for the growth of the Tour Operators market.

Land-Based Tourism: This refers to tours and travels that take place on land and include activities like hiking, trekking, cycling, safari tours, and road trips. These tours usually involve a tour guide, accommodation, and transportation by bus, car, or train.

Cruise Tourism: This refers to tours and travels that take place on a cruise ship or boat. These tours usually involve accommodation and transportation on the ship and visits to multiple destinations.

Aviation Tourism: This refers to tours and travels that involve air travel. These tours may include sightseeing tours by helicopter or small aircraft, as well as package tours that involve flights to multiple destinations.

Others: This may include niche modes of travel such as rail tours, eco-tourism, and sports tourism.

The tour operators market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

2020-21 – Historical Year
2022 – Base Year
2023-2030 – Forecast Period

Market Segmentation:

By Type of Tour:

Adventure Tourism
Leisure Tourism
Business Tourism
Education Tourism
Others

By Mode of Travel:

Land-Based Tourism
Cruise Tourism
Aviation Tourism
Others

By Sales Channel:

Online Sales
Offline Sales

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Geographic Coverage

On the basis of region, the Asia-Pacific region is considered to be the dominant region in the tour operator market. The growth is mainly driven by emerging economies like China and India, which have seen significant economic growth in recent years. The region has also experienced an increase in disposable income, leading to a rise in tourism demand. Moreover, the Asia-Pacific region is home to several popular tourist destinations like Thailand, Bali, Japan, and Australia, attracting millions of tourists every year. The region’s rich cultural heritage, scenic beauty, and historical significance have been significant draws for international tourists.

Competitive Assessment

The tour operator market is highly fragmented and competitive, with many players operating in different regions of the world. Some of the major players in the global tour operator market include TUI Group, Thomas Cook Group, Expedia Group, Cox & Kings Ltd., Abercrombie & Kent Ltd., and Tauck Inc.

These players compete on various factors such as the quality and variety of their tour packages, their pricing strategies, customer service, marketing and advertising, and technological innovation. In recent years, many tour operators have also focused on sustainability and responsible tourism practices to appeal to environmentally conscious travelers.

The tour operator market is also influenced by various external factors such as global economic conditions, political instability, natural disasters, and health pandemics, which can affect the demand for travel and the ability of tour operators to operate in certain regions.

Key Companies:

TUI Group
Thomas Cook Group
Expedia Group
Airbnb Inc.
TripAdvisor Inc.
Hotelbeds Group
Cox & Kings Ltd.
Jet2holidays Ltd.
Expedia Group
G Adventures Inc.

Key Questions Answered by Tour Operators Market Report

Global tour operators market forecasts from 2023-2030
Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
Tour operators submarket forecasts from 2023-2030 covering the market by type of tour, mode of travel, sales channel, and geography
Various industry models such as SWOT analysis, Value Chain Analysis about the market
Analysis of the key factors driving and restraining the growth of the global, regional, and country-level tour operators markets from 2023-2030
Competitive Landscape and market positioning of top 10 players operating in the market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Tour Operators Market Portraiture
2.2. Global Tour Operators Market, by Type of Tour, 2022 (USD Mn)
2.3. Global Tour Operators Market, by Mode of Travel, 2022 (USD Mn)
2.4. Global Tour Operators Market, by Sales Channel, 2022 (USD Mn)
2.5. Global Tour Operators Market, by Geography, 2022 (USD Mn)

3. Global Tour Operators Market Analysis

3.1. Tour Operators Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. PESTLE Analysis
3.8. COVID-19 Impact Analysis

4. Global Tour Operators Market By Type of Tour, 2020 – 2030 (USD Mn)

4.1. Overview
4.2. Adventure Tourism
4.3. Leisure Tourism
4.4. Business Tourism
4.5. Education Tourism
4.6. Others

5. Global Tour Operators Market By Mode of Travel, 2020 – 2030 (USD Mn)

5.1. Overview
5.2. Land-Based Tourism
5.3. Cruise Tourism
5.4. Aviation Tourism
5.5. Others

6. Global Tour Operators Market By Sales Channel, 2020 – 2030 (USD Mn)

6.1. Overview
6.2. Online Sales
6.3. Offline Sales

7. North America Tour Operators Market Analysis and Forecast, 2020 – 2030 (USD Mn)

7.1. Overview
7.2. North America Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
7.3. North America Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
7.4. North America Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
7.5. North America Tour Operators Market by Country, (2020-2030 USD Mn)
7.5.1. U.S.
7.5.1.1. U.S. Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
7.5.1.2. U.S. Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
7.5.1.3. U.S. Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
7.5.2. Canada
7.5.2.1. Canada Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
7.5.2.2. Canada Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
7.5.2.3. Canada Tour Operators Market by Sales Channel, (2020-2030 USD Mn)

8. Europe Tour Operators Market Analysis and Forecast, 2020 - 2030 (USD Mn)

8.1. Overview
8.2. Europe Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
8.3. Europe Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
8.4. Europe Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
8.5. Europe Tour Operators Market by Country, (2020-2030 USD Mn)
8.5.1. Germany
8.5.1.1. Germany Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
8.5.1.2. Germany Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
8.5.1.3. Germany Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
8.5.2. U.K.
8.5.2.1. U.K. Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
8.5.2.2. U.K. Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
8.5.2.3. U.K. Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
8.5.3. France
8.5.3.1. France Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
8.5.3.2. France Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
8.5.3.3. France Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
8.5.4. Spain
8.5.4.1. Spain Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
8.5.4.2. Spain Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
8.5.4.3. Spain Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
8.5.5. Italy
8.5.5.1. Italy Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
8.5.5.2. Italy Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
8.5.5.3. Italy Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
8.5.6. Rest of Europe
8.5.6.1. Rest of Europe Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
8.5.6.2. Rest of Europe Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
8.5.6.3. Rest of Europe Tour Operators Market by Sales Channel, (2020-2030 USD Mn)

9. Asia Pacific Tour Operators Market Analysis and Forecast, 2020 - 2030 (USD Mn)

9.1. Overview
9.2. Asia Pacific Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
9.3. Asia Pacific Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
9.4. Asia Pacific Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
9.5. Asia Pacific Tour Operators Market by Country, (2020-2030 USD Mn)
9.5.1. China
9.5.1.1. China Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
9.5.1.2. China Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
9.5.1.3. China Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
9.5.2. Japan
9.5.2.1. Japan Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
9.5.2.2. Japan Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
9.5.2.3. Japan Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
9.5.3. India
9.5.3.1. India Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
9.5.3.2. India Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
9.5.3.3. India Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
9.5.4. South Korea
9.5.4.1. South Korea Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
9.5.4.2. South Korea Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
9.5.4.3. South Korea Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
9.5.5. Rest of Asia Pacific
9.5.5.1. Rest of Asia Pacific Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
9.5.5.2. Rest of Asia Pacific Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
9.5.5.3. Rest of Asia Pacific Tour Operators Market by Sales Channel, (2020-2030 USD Mn)

10. Latin America (LATAM) Tour Operators Market Analysis and Forecast, 2020 - 2030 (USD Mn)

10.1. Overview
10.2. Latin America Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
10.3. Latin America Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
10.4. Latin America Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
10.5. Latin America Tour Operators Market by Country, (2020-2030 USD Mn)
10.5.1. Brazil
10.5.1.1. Brazil Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
10.5.1.2. Brazil Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
10.5.1.3. Brazil Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
10.5.2. Mexico
10.5.2.1. Mexico Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
10.5.2.2. Mexico Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
10.5.2.3. Mexico Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
10.5.3. Rest of Latin America
10.5.3.1. Rest of Latin America Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
10.5.3.2. Rest of Latin America Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
10.5.3.3. Rest of Latin America Tour Operators Market by Sales Channel, (2020-2030 USD Mn)

11. Middle East and Africa Tour Operators Market Analysis and Forecast, 2020 - 2030 (USD Mn)

11.1. Overview
11.2. MEA Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
11.3. MEA Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
11.4. MEA Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
11.5. Middle East and Africa Tour Operators Market, by Country, (2020-2030 USD Mn)
11.5.1. GCC
11.5.1.1. GCC Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
11.5.1.2. GCC Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
11.5.1.3. GCC Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
11.5.2. South Africa
11.5.2.1. South Africa Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
11.5.2.2. South Africa Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
11.5.2.3. South Africa Tour Operators Market by Sales Channel, (2020-2030 USD Mn)
11.5.3. Rest of MEA
11.5.3.1. Rest of MEA Tour Operators Market by Type of Tour, (2020-2030 USD Mn)
11.5.3.2. Rest of MEA Tour Operators Market by Mode of Travel, (2020-2030 USD Mn)
11.5.3.3. Rest of MEA Tour Operators Market by Sales Channel, (2020-2030 USD Mn)

12. Company Profiles

12.1. TUI Group
12.1.1. Business Description
12.1.2. Financial Health and Budget Allocation
12.1.3. Product Positions/Portfolio
12.1.4. Recent Development
12.1.5. SWOT Analysis
12.2. Thomas Cook Group
12.2.1. Business Description
12.2.2. Financial Health and Budget Allocation
12.2.3. Product Positions/Portfolio
12.2.4. Recent Development
12.2.5. SWOT Analysis
12.3. Expedia Group
12.3.1. Business Description
12.3.2. Financial Health and Budget Allocation
12.3.3. Product Positions/Portfolio
12.3.4. Recent Development
12.3.5. SWOT Analysis
12.4. Airbnb Inc.
12.4.1. Business Description
12.4.2. Financial Health and Budget Allocation
12.4.3. Product Positions/Portfolio
12.4.4. Recent Development
12.4.5. SWOT Analysis
12.5. TripAdvisor Inc.
12.5.1. Business Description
12.5.2. Financial Health and Budget Allocation
12.5.3. Product Positions/Portfolio
12.5.4. Recent Development
12.5.5. SWOT Analysis
12.6. Hotelbeds Group
12.6.1. Business Description
12.6.2. Financial Health and Budget Allocation
12.6.3. Product Positions/Portfolio
12.6.4. Recent Development
12.6.5. SWOT Analysis
12.7. Cox & Kings Ltd.
12.7.1. Business Description
12.7.2. Financial Health and Budget Allocation
12.7.3. Product Positions/Portfolio
12.7.4. Recent Development
12.7.5. SWOT Analysis
12.8. Jet2holidays Ltd.
12.8.1. Business Description
12.8.2. Financial Health and Budget Allocation
12.8.3. Product Positions/Portfolio
12.8.4. Recent Development
12.8.5. SWOT Analysis
12.9. Expedia Group
12.9.1. Business Description
12.9.2. Financial Health and Budget Allocation
12.9.3. Product Positions/Portfolio
12.9.4. Recent Development
12.9.5. SWOT Analysis
12.10. G Adventures Inc.
12.10.1. Business Description
12.10.2. Financial Health and Budget Allocation
12.10.3. Product Positions/Portfolio
12.10.4. Recent Development
12.10.5. SWOT Analysis

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