Global White Noise Machine Market Size, Share, Trends, Industry Growth by Type (Plug-in, Portable, Stuffed Animal, Combination, & Other Machines), by End-User (Adults, Babies & Kids), by Distribution Channel, by Region, and Forecast to 2030
Report ID: RC98015 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: June 30th, 2023The global white noise machine market size was estimated to generate a significant revenue of over USD 1 billion in 2022 and is anticipated to register a significant CAGR of ~ 6% during the forecast period from 2023 to 2030. The rising awareness regarding health and well-being, changing lifestyles, and growing disposable income are some major factors driving the industry’s growth. Furthermore, the increase in hectic lifestyles due to the changing work schedule is further expected to fuel the market growth over the forecast period. Moreover, the increasing demand for products in sleep applications and the significant improvement in electronic devices are projected to propel the market in the upcoming years.
Market Snapshot:
Benchmark Year | 2022 | ||
Market Size | > USD 1 Billion in 2022 | ||
Market Growth (CAGR) | ~ 6% (2023-2030) | ||
Largest Market Share | Asia Pacific | ||
Analysis Period | 2020-2030 | ||
Market Players | Conair Corporation, Hatch Ltd., HoMedics USA, Sleepow LLC., and Snooz, Inc. |
Market Drivers:
Increasing Awareness of Sleep Health: There is a growing awareness of the importance of quality sleep and its impact on overall health and well-being. White noise machines are known to promote better sleep by creating a consistent and soothing sound environment that masks disruptive noises and promotes relaxation. As individuals become more conscious of the benefits of quality sleep, the demand for white noise machines as sleep aids has increased.
Rising Stress Levels and Need for Relaxation: In today’s fast-paced and noisy world, stress levels have been on the rise. White noise machines offer a calming effect by masking external sounds and creating a soothing atmosphere, which aids relaxation and stress reduction. The ability of white noise machines to create a peaceful environment has led to their popularity among individuals seeking relaxation and stress relief.
Growing Demand for Improved Concentration and Focus: White noise has been found to enhance concentration and focus by blocking out distractions and improving cognitive performance. As a result, white noise machines are increasingly used in workplaces, educational institutions, and other environments where concentration and productivity are essential. The demand for white noise machines as productivity-enhancing tools has been a driving factor in the market.
Expanding Use in Infant Sleep and Soothing: White noise machines have gained popularity as sleep aids for infants and young children. The gentle and repetitive sounds produced by white noise machines mimic the soothing environment of the womb and help infants relax and sleep better. Parents and caregivers have increasingly adopted white noise machines to promote infant sleep, leading to market growth in the baby care segment.
Technological Advancements and Customization Options: White noise machines have evolved technologically, offering advanced features and customization options. Modern white noise machines come with adjustable sound settings, timers, different sound options (e.g., nature sounds, fan noises), and portable designs. The availability of user-friendly and customizable white noise machines has contributed to their widespread adoption and market growth.
Increasing Prevalence of Noise Pollution: Noise pollution, resulting from urbanization, traffic, construction activities, and other sources, has become a significant concern for many individuals. White noise machines help mitigate the impact of noise pollution by masking unwanted sounds and providing a more peaceful auditory environment. The rising prevalence of noise pollution has driven the demand for white noise machines as a solution to create a more serene living or working environment.
Wellness and Spa Industry Growth: The wellness and spa industry has witnessed significant growth in recent years, driven by the increasing focus on self-care and relaxation. White noise machines are commonly used in wellness centers, spas, and meditation studios to create a tranquil ambiance for relaxation and mindfulness practices. The growing demand for white noise machines in the wellness and spa sector has contributed to market expansion.
E-commerce and Online Retailing: The growth of e-commerce and online retail platforms has made white noise machines easily accessible to a larger consumer base. Online platforms provide a convenient way for consumers to explore and purchase white noise machines, offering a wide range of options and competitive pricing. The ease of online shopping has facilitated the market’s reach and contributed to its growth.
Health Benefits for Individuals with Sleep Disorders: Individuals suffering from sleep disorders such as insomnia, tinnitus, or hypersensitivity to noise can benefit from white noise machines. These machines help mask disruptive noises and create a more soothing environment, promoting better sleep and relaxation. The increasing prevalence of sleep disorders and the recognition of white noise machines as a non-pharmacological intervention have driven their demand in the healthcare sector.
Market Insights:
By product type, the portable machine segment dominated the global white noise machine market in the benchmark year
The global white noise machine market is bifurcated into product type, end-user, distribution channel, and geography. On the basis of product type, the market is further segmented into plug-in, portable, stuffed animal & other machines. The plug-in noise machine segment dominated the global market in 2022 and is expected to grow at the same market trend over the forecast period. On the flip side, the portable machines segment is estimated to register the fastest CAGR over the forecast period. The increasing demand for the product in traveling applications and the rising trend of innovative electronic devices are some major factors fueling the segment’s growth.
By end-user, the babies and kids segment is estimated to grow at the fastest growth rate over the forecast period
On the basis of end-user, the market is segmented into adults and babies & kids. The adult segment dominated the global white noise machine market in 2022 and is expected to hold the largest revenue share of around 60% market share by the end of the analysis period. The growing adoption of the machine among adults coupled with the rising demand for high-quality sleep is a major factor driving the segment growth. On the flip side, the babies and kids segment is estimated to register the fastest CAGR over the forecast period. White noise can be a useful tool in helping newborns and infants get the quality sleep they need, which is a significant factor fueling segment growth.
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The white noise machine comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2023 to 2030. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.
The white noise machine market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.
Historical & Forecast Period
- 2020-21 – Historical Year
- 2022 – Base Year
- 2023-2030 – Forecast Period
Market Segmentation:
By Product Type:
- Plug-in Noise Machines
- Portable Noise Machines
- Stuffed Animal Noise Machines
- Combination Noise Machines
- Others
By End-User:
- Adults
- Babies and Kids
By Distribution Channel:
- Offline
- Online
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Regional Analysis:
By region, the Asia Pacific is estimated to register the highest CAGR over the forecast period
On the basis of region, North America dominated the global white noise machine market in the benchmark year and is expected to maintain its dominance over the forecast period. The rising prevalence of sleep disorders and the growing awareness regarding the device are some major factors driving the market growth in the region. Furthermore, the significant growth in the electronics industry and the presence of some prominent market payers are further anticipated to propel the market growth in North America. On the flip side, the Asia Pacific is estimated to grow at the fastest CAGR over the forecast period owing to the increasing investment by some major players in the industry.
Geographically, the white noise machine market report comprises dedicated sections centering on the regional market revenue and trends. The white noise machine market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The white noise machine market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. White noise machine market estimates have also been provided for the historical years 2020 & 2021 along with forecasts for the period from 2023 – 2030.
Competitive Assessment:
Some of the prominent market players operating in the global white noise machine market are Conair Corporation, Hatch Ltd., HoMedics USA, Sleepow LLC., and Snooz, Inc. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.
Key Companies:
- Conair Corporation
- Hatch Ltd.
- HoMedics USA
- Sleepow LLC.
- Snooz, Inc.
- Sound+Sleep
- Sweet ZZZ Mattress
- Marpac, LLC
- Munchkin, Inc.
- Graco Inc.
Key Questions Answered by White Noise Machine Market Report
- Global white noise machine market forecasts from 2023-2030
- Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
- Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
- White noise machine submarket forecasts from 2023-2030 covering the market by product type, end-user, distribution channel, and geography
- Various industry models such as SWOT analysis, Value Chain Analysis about the market
- Analysis of the key factors driving and restraining the growth of the global, regional, and country-level white noise machine markets from 2023-2030
- Competitive Landscape and market positioning of the top 10 players operating in the market
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions
2. Executive Summary
2.1. Global White Noise Machine Market Portraiture
2.2. Global White Noise Machine Market, by Product Type, 2022 (USD Mn)
2.3. Global White Noise Machine Market, by End-User, 2022 (USD Mn)
2.4. Global White Noise Machine Market, by Distribution Channel, 2022 (USD Mn)
2.5. Global White Noise Machine Market, by Geography, 2022 (USD Mn)
3. Global White Noise Machine Market Analysis
3.1. White Noise Machine Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. COVID-19 Impact Analysis
4. Global White Noise Machine Market By Product Type, 2020 – 2030 (USD Mn)
4.1. Overview
4.2. Plug-in Noise Machines
4.3. Portable Noise Machines
4.4. Stuffed Animal Noise Machines
4.5. Combination Noise Machines
4.6. Others
5. Global White Noise Machine Market By End-User, 2020 – 2030 (USD Mn)
5.1. Overview
5.2. Adults
5.3. Babies and Kids
6. Global White Noise Machine Market By Distribution Channel, 2020 – 2030 (USD Mn)
6.1. Overview
6.2. Offline
6.3. Online
7. North America White Noise Machine Market Analysis and Forecast, 2020 – 2030 (USD Mn)
7.1. Overview
7.2. North America White Noise Machine Market by Product Type, (2020-2030 USD Mn)
7.3. North America White Noise Machine Market by End-User, (2020-2030 USD Mn)
7.4. North America White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
7.5. North America White Noise Machine Market by Country, (2020-2030 USD Mn)
7.5.1. U.S.
7.5.1.1. U.S. White Noise Machine Market by Product Type, (2020-2030 USD Mn)
7.5.1.2. U.S. White Noise Machine Market by End-User, (2020-2030 USD Mn)
7.5.1.3. U.S. White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
7.5.2. Canada
7.5.2.1. Canada White Noise Machine Market by Product Type, (2020-2030 USD Mn)
7.5.2.2. Canada White Noise Machine Market by End-User, (2020-2030 USD Mn)
7.5.2.3. Canada White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
8. Europe White Noise Machine Market Analysis and Forecast, 2020 - 2030 (USD Mn)
8.1. Overview
8.2. Europe White Noise Machine Market by Product Type, (2020-2030 USD Mn)
8.3. Europe White Noise Machine Market by End-User, (2020-2030 USD Mn)
8.4. Europe White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
8.5. Europe White Noise Machine Market by Country, (2020-2030 USD Mn)
8.5.1. Germany
8.5.1.1. Germany White Noise Machine Market by Product Type, (2020-2030 USD Mn)
8.5.1.2. Germany White Noise Machine Market by End-User, (2020-2030 USD Mn)
8.5.1.3. Germany White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
8.5.2. U.K.
8.5.2.1. U.K. White Noise Machine Market by Product Type, (2020-2030 USD Mn)
8.5.2.2. U.K. White Noise Machine Market by End-User, (2020-2030 USD Mn)
8.5.2.3. U.K. White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
8.5.3. France
8.5.3.1. France White Noise Machine Market by Product Type, (2020-2030 USD Mn)
8.5.3.2. France White Noise Machine Market by End-User, (2020-2030 USD Mn)
8.5.3.3. France White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
8.5.4. Spain
8.5.4.1. Spain White Noise Machine Market by Product Type, (2020-2030 USD Mn)
8.5.4.2. Spain White Noise Machine Market by End-User, (2020-2030 USD Mn)
8.5.4.3. Spain White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
8.5.5. Italy
8.5.5.1. Italy White Noise Machine Market by Product Type, (2020-2030 USD Mn)
8.5.5.2. Italy White Noise Machine Market by End-User, (2020-2030 USD Mn)
8.5.5.3. Italy White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
8.5.6. Rest of Europe
8.5.6.1. Rest of Europe White Noise Machine Market by Product Type, (2020-2030 USD Mn)
8.5.6.2. Rest of Europe White Noise Machine Market by End-User, (2020-2030 USD Mn)
8.5.6.3. Rest of Europe White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
9. Asia Pacific White Noise Machine Market Analysis and Forecast, 2020 - 2030 (USD Mn)
9.1. Overview
9.2. Asia Pacific White Noise Machine Market by Product Type, (2020-2030 USD Mn)
9.3. Asia Pacific White Noise Machine Market by End-User, (2020-2030 USD Mn)
9.4. Asia Pacific White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
9.5. Asia Pacific White Noise Machine Market by Country, (2020-2030 USD Mn)
9.5.1. China
9.5.1.1. China White Noise Machine Market by Product Type, (2020-2030 USD Mn)
9.5.1.2. China White Noise Machine Market by End-User, (2020-2030 USD Mn)
9.5.1.3. China White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
9.5.2. Japan
9.5.2.1. Japan White Noise Machine Market by Product Type, (2020-2030 USD Mn)
9.5.2.2. Japan White Noise Machine Market by End-User, (2020-2030 USD Mn)
9.5.2.3. Japan White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
9.5.3. India
9.5.3.1. India White Noise Machine Market by Product Type, (2020-2030 USD Mn)
9.5.3.2. India White Noise Machine Market by End-User, (2020-2030 USD Mn)
9.5.3.3. India White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
9.5.4. Rest of Asia Pacific
9.5.4.1. Rest of Asia Pacific White Noise Machine Market by Product Type, (2020-2030 USD Mn)
9.5.4.2. Rest of Asia Pacific White Noise Machine Market by End-User, (2020-2030 USD Mn)
9.5.4.3. Rest of Asia Pacific White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
10. Latin America (LATAM) White Noise Machine Market Analysis and Forecast, 2020 - 2030 (USD Mn)
10.1. Overview
10.2. Latin America White Noise Machine Market by Product Type, (2020-2030 USD Mn)
10.3. Latin America White Noise Machine Market by End-User, (2020-2030 USD Mn)
10.4. Latin America White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
10.5. Latin America White Noise Machine Market by Country, (2020-2030 USD Mn)
10.5.1. Brazil
10.5.1.1. Brazil White Noise Machine Market by Product Type, (2020-2030 USD Mn)
10.5.1.2. Brazil White Noise Machine Market by End-User, (2020-2030 USD Mn)
10.5.1.3. Brazil White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
10.5.2. Mexico
10.5.2.1. Mexico White Noise Machine Market by Product Type, (2020-2030 USD Mn)
10.5.2.2. Mexico White Noise Machine Market by End-User, (2020-2030 USD Mn)
10.5.2.3. Mexico White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
10.5.3. Rest of Latin America
10.5.3.1. Rest of Latin America White Noise Machine Market by Product Type, (2020-2030 USD Mn)
10.5.3.2. Rest of Latin America White Noise Machine Market by End-User, (2020-2030 USD Mn)
10.5.3.3. Rest of Latin America White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
11. Middle East and Africa White Noise Machine Market Analysis and Forecast, 2020 - 2030 (USD Mn)
11.1. Overview
11.2. MEA White Noise Machine Market by Product Type, (2020-2030 USD Mn)
11.3. MEA White Noise Machine Market by End-User, (2020-2030 USD Mn)
11.4. MEA White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
11.5. Middle East and Africa White Noise Machine Market, by Country, (2020-2030 USD Mn)
11.5.1. GCC
11.5.1.1. GCC White Noise Machine Market by Product Type, (2020-2030 USD Mn)
11.5.1.2. GCC White Noise Machine Market by End-User, (2020-2030 USD Mn)
11.5.1.3. GCC White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
11.5.2. South Africa
11.5.2.1. South Africa White Noise Machine Market by Product Type, (2020-2030 USD Mn)
11.5.2.2. South Africa White Noise Machine Market by End-User, (2020-2030 USD Mn)
11.5.2.3. South Africa White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
11.5.3. Rest of MEA
11.5.3.1. Rest of MEA White Noise Machine Market by Product Type, (2020-2030 USD Mn)
11.5.3.2. Rest of MEA White Noise Machine Market by End-User, (2020-2030 USD Mn)
11.5.3.3. Rest of MEA White Noise Machine Market by Distribution Channel, (2020-2030 USD Mn)
12. Company Profiles
12.1. Conair Corporation
12.1.1. Business Description
12.1.2. Financial Health and Budget Allocation
12.1.3. Product Positions/Portfolio
12.1.4. Recent Development
12.1.5. SWOT Analysis
12.2. Hatch Ltd.
12.2.1. Business Description
12.2.2. Financial Health and Budget Allocation
12.2.3. Product Positions/Portfolio
12.2.4. Recent Development
12.2.5. SWOT Analysis
12.3. HoMedics USA
12.3.1. Business Description
12.3.2. Financial Health and Budget Allocation
12.3.3. Product Positions/Portfolio
12.3.4. Recent Development
12.3.5. SWOT Analysis
12.4. Sleepow LLC.
12.4.1. Business Description
12.4.2. Financial Health and Budget Allocation
12.4.3. Product Positions/Portfolio
12.4.4. Recent Development
12.4.5. SWOT Analysis
12.5. Snooz, Inc.
12.5.1. Business Description
12.5.2. Financial Health and Budget Allocation
12.5.3. Product Positions/Portfolio
12.5.4. Recent Development
12.5.5. SWOT Analysis
12.6. Sound+Sleep
12.6.1. Business Description
12.6.2. Financial Health and Budget Allocation
12.6.3. Product Positions/Portfolio
12.6.4. Recent Development
12.6.5. SWOT Analysis
12.7. Sweet ZZZ Mattress
12.7.1. Business Description
12.7.2. Financial Health and Budget Allocation
12.7.3. Product Positions/Portfolio
12.7.4. Recent Development
12.7.5. SWOT Analysis
12.8. Marpac, LLC
12.8.1. Business Description
12.8.2. Financial Health and Budget Allocation
12.8.3. Product Positions/Portfolio
12.8.4. Recent Development
12.8.5. SWOT Analysis
12.9. Munchkin, Inc.
12.9.1. Business Description
12.9.2. Financial Health and Budget Allocation
12.9.3. Product Positions/Portfolio
12.9.4. Recent Development
12.9.5. SWOT Analysis
12.10. Graco Inc.
12.10.1. Business Description
12.10.2. Financial Health and Budget Allocation
12.10.3. Product Positions/Portfolio
12.10.4. Recent Development
12.10.5. SWOT Analysis
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