Veterinary Endoscopy Market Size & Forecast Report - 2025 to 2030

The global veterinary endoscopy market size was accounted at over USD 200 million in 2024 ad expected to grow at a significant CAGR of around 6% during the forecast period from 2025 to 2030. The market is experiencing steady growth, driven by rising pet ownership, increasing awareness of animal health, and the growing adoption of minimally invasive diagnostic procedures in veterinary care. Endoscopy allows veterinarians to examine internal organs and structures without the need for large incisions, reducing recovery times and improving treatment outcomes. Advances in veterinary medical equipment, coupled with an increase in the number of companion animals suffering from gastrointestinal, respiratory, and urinary tract disorders, are boosting demand. Additionally, the expansion of veterinary specialty clinics, increased spending on animal healthcare, and the integration of advanced imaging technologies are further fueling market growth.

From a regional perspective, North America holds a significant share of the veterinary endoscopy market, supported by a well-established veterinary healthcare infrastructure and high pet healthcare expenditure. Europe also represents a strong market due to stringent animal welfare regulations and the presence of advanced veterinary facilities. Meanwhile, the Asia-Pacific region is expected to witness the fastest growth, driven by rising pet adoption, growing livestock populations, and increasing investments in veterinary diagnostics. Technological innovations, such as high-definition video endoscopes and portable systems, are expected to open new opportunities, particularly in emerging markets where veterinary care standards are rapidly improving.

Market Snapshot:

Veterinary Endoscopy Market Drivers:

Technological innovation and precision diagnostics

The veterinary endoscopy market is being propelled by a wave of technological advancements that enhance diagnostic accuracy and efficacy while reducing invasiveness. In particular, developments in AI-assisted imaging, high-definition video systems, and robotic-assisted endoscopic platforms are enabling veterinarians to detect and treat conditions with greater precision and speed. A recent example underscores this trend: Zomedica Corp. secured CE marking in June 2024 for its TRUFORMA point-of-care diagnostic platform, paving the way for its expansion into the European market and introducing advanced Bulk Acoustic Wave (BAW) technology that delivers lab-quality results at the clinic. This kind of regulatory validation not only signals technological maturity but also expands veterinary practitioners’ access to cutting-edge diagnostics in the field.

Regulatory and market dynamics fueling adoption

Complementing technological drivers, favorable regulatory progress and growing demand for minimally invasive procedures are catalyzing market growth. As veterinary clinics increasingly prioritize faster recovery, lower anesthesia risks, and enhanced patient outcomes, diagnostic and surgical endoscopy has rapidly gained traction. Evolving regulatory frameworks—such as CE certification—and the proliferation of digitally enabled, efficient equipment tailored to diverse animal sizes and care settings are helping to broaden adoption. These dynamics are also encouraging veterinary hospitals and specialty clinics to integrate advanced endoscopy systems as part of standard diagnostic protocols.

Market Trends: shaping the global veterinary endoscopy industry

Rising Adoption of Minimally Invasive Diagnostics

A major trend in the veterinary endoscopy market is the growing preference for minimally invasive procedures across a wide range of animal healthcare applications. These procedures involve inserting a small, flexible, or rigid endoscope through natural body openings or tiny incisions to examine internal structures. Compared to traditional exploratory surgery, endoscopy causes significantly less trauma, minimizes blood loss, and results in much shorter recovery times for animals. This approach is especially valuable for elderly pets, small breeds, and exotic animals that may be at higher surgical risk. Moreover, pet owners are becoming more aware of the benefits, actively seeking veterinarians who offer these procedures. The method is now commonly used for gastrointestinal investigations, airway examinations, urogenital diagnostics, and even reproductive health checks, making it a standard of care in advanced veterinary practices.

Advancements in Imaging Technology and AI Integration

Technology is rapidly transforming the quality and capabilities of veterinary endoscopy equipment. Modern systems now offer high-definition (HD) or even ultra-high-definition imaging, significantly improving the visualization of delicate tissues and early-stage lesions. Narrow-band imaging (NBI) helps enhance mucosal surface details and vascular patterns, aiding in early disease detection. On top of these hardware improvements, artificial intelligence (AI) is being integrated to assist in real-time image analysis—highlighting suspicious areas, suggesting possible diagnoses, and even providing procedural guidance. Wireless capsule endoscopy is another advancement, allowing veterinarians to examine areas of the gastrointestinal tract that are otherwise inaccessible. These innovations not only improve accuracy but also make endoscopy more accessible in smaller clinics, especially when paired with compact, portable systems.

Expansion into Exotic, Wildlife, and Large-Animal Applications

Historically, veterinary endoscopy has been used predominantly in small animal practices for cats and dogs. However, the scope of its application is broadening significantly. Equine practitioners now rely on endoscopes to examine respiratory tracts, assess gastric ulcers, and evaluate joint health. Zoos and wildlife rescue centers have also adopted endoscopy for non-invasive diagnosis in exotic species—from reptiles and birds to big cats and marine mammals—reducing the stress and risks associated with open surgery. Even farm animal healthcare is benefiting, as livestock endoscopy allows for early disease detection, better herd health management, and reduced economic losses. This diversification of use cases is opening new market segments and creating opportunities for specialized equipment tailored to different animal anatomies.

Integration with Telemedicine and Remote Collaboration

The digitalization of veterinary healthcare has paved the way for tele-endoscopy—a system where images and videos captured during a procedure can be transmitted in real time to remote specialists. This is especially valuable in rural or underserved regions where access to advanced diagnostics is limited. Cloud-based storage and sharing platforms allow for post-procedure consultations and second opinions without transporting the animal. This capability also supports ongoing training for veterinarians, as recorded procedures can be reviewed for educational purposes. The trend is helping bridge the gap between general veterinary practitioners and board-certified specialists, ultimately improving the standard of care regardless of geographical limitations.

Veterinary Endoscopy Market Opportunities:

Expansion into Emerging Regions & Underserved Animal Segments

The veterinary endoscopy market presents significant growth opportunities in emerging geographies such as Asia-Pacific and Latin America, where rising pet ownership and improving veterinary infrastructure are creating strong demand for affordable, portable diagnostic tools. Beyond companion animals, there’s a vast untapped need in livestock, equine, and exotic animal care—for minimally invasive diagnostics that reduce risk, improve animal welfare, and enable early disease detection. Tailoring lightweight, cost-effective endoscopic solutions for rural clinics, mobile practices, and mid-sized farms can unlock new market segments and drive adoption. Integrating features like wireless connectivity and remote consultation capabilities further enhances penetration in areas with limited specialist access.

Technological Innovation & Strategic Market Moves

Advancements in diagnostic technology continue to open new frontiers for veterinary endoscopy. One recent strategic development stands out: In June 2025, IMV Imaging completed its full integration of VES Custom Optics (Vesco) under a unified brand across Europe—bringing together enhanced endoscopy and imaging capabilities with streamlined support services for veterinary professionals. This consolidation not only strengthens the product portfolio but also improves accessibility and customer experience for practitioners across the region. It underscores how strategic mergers and enhanced service frameworks can spur market expansion and elevate standards of care in veterinary imaging.

Market Insights:

By Product Type: the flexible endoscopes category dominated the veterinary endoscopy market

The global veterinary endoscopy market is bifurcated into product type, animal type, application, end-user, and geography. On the basis of product type, the flexible endoscopes dominated the market in 2024 due to their versatility, ease of use, and wide range of diagnostic and surgical applications. They are the preferred choice for procedures involving the gastrointestinal tract, respiratory system, and urinary system, as their maneuverability allows veterinarians to navigate complex anatomical pathways with minimal trauma to the animal. Flexible endoscopes also support multiple functions such as suction, irrigation, and biopsy during a single procedure, which increases efficiency and reduces the need for multiple interventions. Continuous advancements in high-definition imaging, lightweight portable designs, and user-friendly sterilization systems have further cemented their position as the go-to option for general veterinary practitioners and specialty clinics alike.

Another key factor behind the dominance of flexible endoscopes is their adaptability across different animal species and care settings. From small companion animals to large livestock, flexible systems offer consistent diagnostic accuracy while minimizing discomfort and recovery time. Their portability makes them highly suitable for both in-clinic use and mobile veterinary services, which is particularly valuable in rural or underserved regions. Additionally, their relatively lower cost compared to emerging technologies like robot-assisted endoscopes makes them more accessible to a wider range of veterinary professionals, ensuring continued strong demand and market leadership in the foreseeable future.

By Animal Type: the companion animals segment holds the largest market share of veterinary endoscopy industry

On the basis of animal type, the global veterinary endoscopy market is further segmented into companion and livestock. The companion animals—particularly cats and dogs—remain the dominant segment, commanding the largest share of both procedures and equipment revenue. This prominence is driven by the exponential rise in pet ownership, coupled with a deepening humanization of pets and increased veterinary healthcare spending. Pet owners are actively seeking minimally invasive diagnostic options—like endoscopy—that offer reduced pain, faster recovery, and superior outcomes. The widespread presence of veterinary specialty clinics, urban access to advanced technology, and expanded pet insurance coverage further solidify this segment’s stronghold.

Adding to this dominance, innovation continues to center on companion animal care. A recent push by BioCam, for instance, demonstrates this focus—in early 2024, the company unveiled capsule endoscopy technology specifically tailored for animals like horses, dogs, and cats, offering a painless, non-invasive diagnostic tool that eliminates the need for sedation. This animal-specific breakthrough underscores why the companion segment leads the market: it attracts first-in-class developments that prioritize the comfort, convenience, and health of pets, while opening doors to more routine and preventive uses in everyday veterinary practice.

The veterinary endoscopy market research report presents the analysis of each segment from 2020 to 2030 considering 2024 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2025 to 2030.

Historical & Forecast Period

• 2020-23 – Historical Year
• 2024 – Base Year
• 2025-2030 – Forecast Period

Market Segmentation:

By Product Type:

• Capsule Endoscopes
• Flexible Endoscopes
• Rigid Endoscopes
• Robot-Assisted Endoscopes

By Animal Type:

• Companion
• Livestock

By Application:

• Diagnostic Endoscopy
• Surgical Endoscopy

By End-User:

• Veterinary Hospitals
• Academic Institutes
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis: North America continue to dominate the Veterinary Endoscopy Market

Geographically, the North America maintains its position as the dominant region in the veterinary endoscopy market, driven by a combination of factors including advanced healthcare infrastructure, high pet ownership rates, and a strong emphasis on animal health. The United States, in particular, is at the forefront, with a significant number of veterinary hospitals and clinics equipped with state-of-the-art endoscopic technologies. This widespread adoption is further supported by a growing awareness among pet owners about the benefits of minimally invasive procedures, leading to increased demand for endoscopic services. Additionally, the region’s robust regulatory framework ensures the availability of safe and effective veterinary medical devices, fostering an environment conducive to market growth.

A notable development in 2025 is the introduction of multi-contrast laser endoscopy (MLE) for in vivo gastrointestinal imaging, as reported. This innovative technology enhances tissue contrast and blood flow visualization, offering improved diagnostic capabilities in veterinary medicine. The integration of MLE into clinical practice represents a significant advancement in endoscopic procedures, aligning with the region’s commitment to adopting cutting-edge technologies to improve animal health outcomes. This innovation not only underscores North America’s leadership in veterinary endoscopy but also highlights the continuous evolution of diagnostic tools in the field.

Competitive Landscape:

Some of the prominent market players operating in the global veterinary endoscopy market are Olympus Corporation, Karl Storz SE & Co. KG, Richard Wolf GmbH, FUJIFILM Holdings Corporation, and IMV Imaging. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Olympus Corporation
• Karl Storz SE & Co. KG
• Richard Wolf GmbH
• FUJIFILM Holdings Corporation
• IMV Imaging
• Stryker Corporation
• Medtronic PLC
• Bionet Co., Ltd.
• BioCam
• VetVision, Inc.

Key Questions Answered by Veterinary endoscopy Market Report

• Global veterinary endoscopy market forecasts from 2025-2030
• Regional market forecasts from 2025-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2025-2030 covering 15 major countries from the regions as mentioned above
• Veterinary endoscopy submarket forecasts from 2025-2030 covering the market by product type, animal type, application, end-user, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level veterinary endoscopy markets from 2025-2030
• Competitive Landscape and market positioning of top 10 players operating in the market