Automotive Wrap Films Market Size, Share & Forecast Analysis to 2027

Global Automotive Wrap Films Market Size, Share, Growth, Industry Trends, Competitive Analysis and Forecast to 2030

Report ID: RC50755 | Report Format: PDF + Excel | Starting Price: 3600/- USD | Last Updated: June 10th, 2023

The global automotive wrap films market size is accounted to grow at a significant CAGR of 22% during the forecast period 2021 to 2027 and estimated to reach USD 17 billion by 2027. The rising trend of vehicle personalizing and the increasing adoption of modern designs are some major factors to drive the market growth. The rapid growth in the graphic industry and demand for mobile advertising is further expected to propel the market growth. Moreover, the increasing use of wrap films in advertisement products and marketing campaigns is expected to increase the demand for automotive wraps over the forecast period.

Market Drivers:

Vehicle Customization and Personalization: Automotive wrap films provide a cost-effective and customizable way to change the appearance of vehicles. They offer a wide range of colors, patterns, textures, and finishes, allowing vehicle owners to personalize their vehicles according to their preferences. The growing demand for vehicle customization and personalization is driving the adoption of automotive wrap films.

Protection and Preservation of Vehicle Paintwork: Automotive wrap films act as a protective layer, shielding the original paintwork of vehicles from scratches, UV rays, stone chips, and other damages. They help preserve the resale value of vehicles by maintaining the condition of the paintwork. With an increasing emphasis on maintaining the aesthetic appeal and longevity of vehicles, the demand for automotive wrap films for protection purposes is growing.

Advertising and Branding: Automotive wrap films provide an effective platform for advertising and branding purposes. Businesses and organizations use vehicle wraps as mobile billboards to promote their products, services, or brand messages. The ability to reach a wide audience and create brand visibility while vehicles are on the move is a significant driving factor for the use of automotive wrap films in the advertising and branding industry.

Cost-Effectiveness Compared to Paint Jobs: Automotive wrap films offer a cost-effective alternative to traditional paint jobs. Applying a wrap film is generally quicker, less labor-intensive, and more affordable than repainting a vehicle. Additionally, wrap films can be easily removed or changed, allowing for flexibility in vehicle appearance without the need for a complete repaint. The cost-effectiveness of automotive wrap films appeals to vehicle owners and businesses seeking a cost-efficient solution for vehicle customization or branding.

Technological Advancements in Wrap Film Materials: The development of advanced materials and technologies for automotive wrap films has contributed to their increased popularity. Modern wrap films offer improved durability, weather resistance, and ease of installation. They are designed to conform to complex vehicle contours and provide a smooth, seamless finish. Technological advancements in wrap film materials have expanded their application possibilities and enhanced their overall performance, driving market growth.

Environmental Considerations: Automotive wrap films are considered a more environmentally friendly option compared to traditional paint jobs. Unlike repainting, which involves the use of chemicals and generates waste, wrap films can be applied without producing harmful emissions or generating significant waste. The eco-friendliness of automotive wrap films aligns with the growing consumer demand for sustainable and eco-conscious products.

Easy Removal and Reversibility: One of the key advantages of automotive wrap films is their ease of removal. They can be peeled off without damaging the underlying paintwork, allowing for a reversible customization option. This feature is particularly appealing to individuals who lease their vehicles, as they can return the vehicle to its original state at the end of the lease period. The ease of removal and reversibility of automotive wrap films contribute to their market demand.

Market Outlook:

Benchmark Year		2022
Market Size		~ USD 17 Billion by 2027
Market Growth (CAGR)		22% (2023-2030)
Largest Market Share		North America
Analysis Period		2020-2030
Market Players		Avery Dennison Corporation, Arlon Graphics, LLC, 3M Company, Ritrama S.p.A., and Hexis S.A.

Market Insights:

The global automotive wrap films market is bifurcated into vehicle type, application, sales channel, and geography. On the basis of vehicle type, the market is further segmented into heavy-duty vehicles, medium-duty vehicles, and light-duty vehicles. The light-duty vehicles segment dominated the market in 2020 and accounted to hold the largest revenue share over half of the market. The segment growth is attributed to the increasing demand for colorful graphics for personal vehicles and cars. Furthermore, the increasing opportunity for drivers to earn many by advertising is expected to fuel the segment growth over the forecast period.

Automotive Wrap Films Market Size & CAGR

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The automotive wrap films comprehensive study offers an in-depth analysis of industry trends, market size, competitive analysis, and market forecast – 2020 to 2027. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market, and expert opinion obtained from interviews with industry executives and experts from prominent companies.

Historical & Forecast Period

2018-19 – Historical Year
2020 – Base Year
2021-2027 – Forecast Period

Market Segmentation:

By Vehicle Type:

Heavy-duty Vehicles
Medium-duty Vehicles
Light-duty Vehicles

By Application:

Paint Protection
Window Tint
Others

By Sales Channel:

Aftermarket
OEM

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Geographic Coverage:

Geographically, North America is accounted to hold the largest market share over one-third percent of the global automotive wrap films market in 2020. Early adoption of new technologies and rapid modernization have contributed to the market growth in the region. Furthermore, the rising safety concern and government regulation regarding fire safety systems in the building are anticipated to drive the market growth in the region. The Asia Pacific is estimated to grow at the fastest growth rate over the forecast period due to the popularity of colorful vehicles and the rising demand for paint protection films in the region.

Market Competition Assessment:

Some of the major players operating in the global automotive wrap films market are Avery Dennison Corporation, Arlon Graphics, LLC, 3M Company, Ritrama S.p.A., and Hexis S.A. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

Avery Dennison Corporation
Arlon Graphics, LLC
3M Company
Ritrama S.p.A.
Hexis S.A.
JMR Graphics, Inc.
Vvivid Vinyl
Eastman Chemical Company
Kay Premium Marking Films Ltd

Key Questions Answered by Automotive (Vehicle) Wrap Films Market Report:

Global automotive wrap films market forecasts from 2021-2027
Regional automotive wrap films market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
Country-level forecasts from 2021-2027 covering 15 major countries from the aforementioned regions
Automotive wrap films submarket forecasts from 2021-2027 covering the market by vehicle type, by application, by sales channel, and geography
Various industry models such as SWOT analysis, Value Chain Analysis pertaining to automotive wrap films market
Analysis of the key factors driving and restraining the growth of the global, regional and country-level automotive wrap films markets from 2021-2027
Competitive Landscape and market positioning of top 10 players operating in the automotive wrap films market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Automotive Wrap Films Market Portraiture
2.2. Global Automotive Wrap Films Market, by Vehicle Type, 2020 (USD Mn)
2.3. Global Automotive Wrap Films Market, by Application, 2020 (USD Mn)
2.4. Global Automotive Wrap Films Market, by Sales Channel, 2020 (USD Mn)
2.5. Global Automotive Wrap Films Market, by Geography, 2020 (USD Mn)

3. Global Automotive Wrap Films Market Analysis

3.1. Automotive Wrap Films Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. COVID-19 Impact Analysis
3.6.1. V Shaped Recovery
3.6.2. U Shaped Recovery
3.6.3. L Shaped Recovery
3.6.4. W Shaped Recovery

4. Global Automotive Wrap Films Market By Vehicle Type, 2018 – 2027 (USD Mn)

4.1. Overview
4.2. Heavy-duty Vehicles
4.3. Medium-duty Vehicles
4.4. Light-duty Vehicles

5. Global Automotive Wrap Films Market By Application, 2018 – 2027 (USD Mn)

5.1. Overview
5.2. Paint Protection
5.3. Window Tint
5.4. Others

6. Global Automotive Wrap Films Market By Sales Channel, 2018 – 2027 (USD Mn)

6.1. Overview
6.2. Aftermarket
6.3. OEM

7. North America Automotive Wrap Films Market Analysis and Forecast, 2018 – 2027 (USD Mn)

7.1.1. Overview
7.1.2. North America Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
7.1.3. North America Automotive Wrap Films Market by Application (2018-2027 USD Mn)
7.1.4. North America Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
7.1.5. North America Automotive Wrap Films Market by Country (2018-2027 USD Mn)
7.1.5.1. U.S.
7.1.5.1.1. U.S. Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
7.1.5.1.2. U.S. Automotive Wrap Films Market by Application (2018-2027 USD Mn)
7.1.5.1.3. U.S. Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
7.1.5.2. Canada
7.1.5.2.1. Canada Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
7.1.5.2.2. Canada Automotive Wrap Films Market by Application (2018-2027 USD Mn)
7.1.5.2.3. Canada Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)

8. Europe Automotive Wrap Films Market Analysis and Forecast, 2018 – 2027 (USD Mn)

8.1.1. Overview
8.1.2. Europe Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
8.1.3. Europe Automotive Wrap Films Market by Application (2018-2027 USD Mn)
8.1.4. Europe Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
8.1.5. Europe Automotive Wrap Films Market by Country (2018-2027 USD Mn)
8.1.5.1. Germany
8.1.5.1.1. Germany Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
8.1.5.1.2. Germany Automotive Wrap Films Market by Application (2018-2027 USD Mn)
8.1.5.1.3. Germany Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
8.1.5.2. U.K.
8.1.5.2.1. U.K. Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
8.1.5.2.2. U.K. Automotive Wrap Films Market by Application (2018-2027 USD Mn)
8.1.5.2.3. U.K. Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
8.1.5.3. France
8.1.5.3.1. France Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
8.1.5.3.2. France Automotive Wrap Films Market by Application (2018-2027 USD Mn)
8.1.5.3.3. France Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
8.1.5.4. Italy
8.1.5.4.1. Italy Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
8.1.5.4.2. Italy Automotive Wrap Films Market by Application (2018-2027 USD Mn)
8.1.5.4.3. Italy Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
8.1.5.5. Rest of Europe
8.1.5.5.1. Rest of Europe Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
8.1.5.5.2. Rest of Europe Automotive Wrap Films Market by Application (2018-2027 USD Mn)
8.1.5.5.3. Rest of Europe Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)

9. Asia Pacific Automotive Wrap Films Market Analysis and Forecast, 2018 – 2027 (USD Mn)

9.1.1. Overview
9.1.2. Asia Pacific Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
9.1.3. Asia Pacific Automotive Wrap Films Market by Application (2018-2027 USD Mn)
9.1.4. Asia Pacific Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
9.1.5. Asia Pacific Automotive Wrap Films Market by Country (2018-2027 USD Mn)
9.1.5.1. China
9.1.5.1.1. China Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
9.1.5.1.2. China Automotive Wrap Films Market by Application (2018-2027 USD Mn)
9.1.5.1.3. China Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
9.1.5.2. Japan
9.1.5.2.1. Japan Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
9.1.5.2.2. Japan Automotive Wrap Films Market by Application (2018-2027 USD Mn)
9.1.5.2.3. Japan Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
9.1.5.3. Rest of Asia Pacific
9.1.5.3.1. Rest of Asia Pacific Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
9.1.5.3.2. Rest of Asia Pacific Automotive Wrap Films Market by Application (2018-2027 USD Mn)
9.1.5.3.3. Rest of Asia Pacific Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)

10. Latin America (LATAM) Automotive Wrap Films Market Analysis and Forecast, 2018 – 2027 (USD Mn)

10.1.1. Overview
10.1.2. Latin America Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
10.1.3. Latin America Automotive Wrap Films Market by Application (2018-2027 USD Mn)
10.1.4. Latin America Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
10.1.5. Latin America Automotive Wrap Films Market by Country (2018-2027 USD Mn)
10.1.5.1. Brazil
10.1.5.1.1. Brazil Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
10.1.5.1.2. Brazil Automotive Wrap Films Market by Application (2018-2027 USD Mn)
10.1.5.1.3. Brazil Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
10.1.5.2. Mexico
10.1.5.2.1. Mexico Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
10.1.5.2.2. Mexico Automotive Wrap Films Market by Application (2018-2027 USD Mn)
10.1.5.2.3. Mexico Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
10.1.5.3. Rest of Latin America
10.1.5.3.1. Rest of Latin America Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
10.1.5.3.2. Rest of Latin America Automotive Wrap Films Market by Application (2018-2027 USD Mn)
10.1.5.3.3. Rest of Latin America Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)

11. Middle East and Africa Automotive Wrap Films Market Analysis and Forecast, 2018 – 2027 (USD Mn)

11.1.1. Overview
11.1.2. MEA Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
11.1.3. MEA Automotive Wrap Films Market by Application (2018-2027 USD Mn)
11.1.4. MEA Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
11.1.5. Middle East and Africa Automotive Wrap Films Market, by Country (2018-2027 USD Mn)
11.1.5.1. GCC
11.1.5.1.1. GCC Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
11.1.5.1.2. GCC Automotive Wrap Films Market by Application (2018-2027 USD Mn)
11.1.5.1.3. GCC Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)
11.1.5.2. Rest of MEA
11.1.5.2.1. Rest of MEA Automotive Wrap Films Market by Vehicle Type (2018-2027 USD Mn)
11.1.5.2.2. Rest of MEA Automotive Wrap Films Market by Application (2018-2027 USD Mn)
11.1.5.2.3. Rest of MEA Automotive Wrap Films Market by Sales Channel (2018-2027 USD Mn)

12. Company Profiles

12.1. Avery Dennison Corporation
12.1.1. Business Description
12.1.2. Financial Health and Budget Allocation
12.1.3. Product Positions/Portfolio
12.1.4. Recent Development
12.1.5. SWOT Analysis
12.2. Arlon Graphics, LLC
12.2.1. Business Description
12.2.2. Financial Health and Budget Allocation
12.2.3. Product Positions/Portfolio
12.2.4. Recent Development
12.2.5. SWOT Analysis
12.3. 3M Company
12.3.1. Business Description
12.3.2. Financial Health and Budget Allocation
12.3.3. Product Positions/Portfolio
12.3.4. Recent Development
12.3.5. SWOT Analysis
12.4. Ritrama S.p.A.
12.4.1. Business Description
12.4.2. Financial Health and Budget Allocation
12.4.3. Product Positions/Portfolio
12.4.4. Recent Development
12.4.5. SWOT Analysis
12.5. Hexis S.A.
12.5.1. Business Description
12.5.2. Financial Health and Budget Allocation
12.5.3. Product Positions/Portfolio
12.5.4. Recent Development
12.5.5. SWOT Analysis
12.6. JMR Graphics, Inc.
12.6.1. Business Description
12.6.2. Financial Health and Budget Allocation
12.6.3. Product Positions/Portfolio
12.6.4. Recent Development
12.6.5. SWOT Analysis
12.7. Vvivid Vinyl
12.7.1. Business Description
12.7.2. Financial Health and Budget Allocation
12.7.3. Product Positions/Portfolio
12.7.4. Recent Development
12.7.5. SWOT Analysis
12.8. Eastman Chemical Company
12.8.1. Business Description
12.8.2. Financial Health and Budget Allocation
12.8.3. Product Positions/Portfolio
12.8.4. Recent Development
12.8.5. SWOT Analysis
12.9. Kay Premium Marking Films Ltd.
12.9.1. Business Description
12.9.2. Financial Health and Budget Allocation
12.9.3. Product Positions/Portfolio
12.9.4. Recent Development
12.9.5. SWOT Analysis

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