Baby Wipes Market Size, Share, Growth, Global Trends, Industry Analysis and Forecast to 2027

Price: 3200/- USD | Published Date: August 9, 2020 |

The global baby wipes market size is projected to grow at a significant CAGR of over 5% during the forecast period 2020 to 2027. The growing population of working women and increasing consumer expenses on child care products are the key factors to boost market growth across the globe. Furthermore, increasing disposable income and changing lifestyle patterns are some other factors to drive the market. According to Census Bureau, a report published in 2018, the median household income is around 63,000 a year and more than 70% of parents are in their 30s and prefer quality baby products. However, rising environmental concern due to high degradable time of raw material is a factor to hinder the market over the forecast period. Although, shifting trends toward hygienic biodegradable material by vendors is also uplifting the market growth.

The global baby wipes market is segmented on the basis of material, type, distribution channel, and region. On the basis of product type, the segment is classified into dry and wet wipes. The dry baby wipes segment held the largest market share in 2019 and accounted for over 60% of the market share in terms of revenue. The segment growth is attributed to its multiple uses such as at the time of feeding, cleaning, and diaper change. Although, it is also used as tissue paper, toilet paper, and paper towel which is increasing the demand for dry wipes.

By distribution channel, the segment is classified into supermarket/hypermarket, pharmacies, online, and other channels. The hypermarket and supermarket segment dominated the market in 2019 and valued at around 45% of the baby wipes market share globally. The supermarket provides a wide variety and big discounts, it attracts the consumer to buy the baby care products compare to others, which is a major factor to drive the segment growth. In contrast, the online segment is accounted for the fastest-growing segment over the forecast period.

The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market, and expert opinion obtained from interviews with industry executives and experts from prominent companies.

Global baby wipes market size and forecast were obtained by using "Bottom-up" and "Top-down" approaches. Extensive secondary research was conducted to understand the market insights and trends, followed by primary interviews to further validate the information sourced. The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which helps to formulate competitive market strategies and make informed decisions.

Baby Wipes Market research report presents the analysis of each segment from 2018 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments are calculated for the forecast period from 2020 to 2027.

Historical & Forecast Period

  • 2018 - Historical Year for baby wipes Market
  • 2019 - Base Year for baby wipes Market
  • 2020-2027 - Forecast Period for baby wipes Market

Baby Wipes Market Segmentation:

By Product:

  • Dry Baby Wipes
  • Wet Baby Wipes

By Material:

By End-Use:

  • Hypermarket & Supermarket
  • Pharmacies & Drug Stores
  • Online
  • Others

List of Key Companies:

  • Johnson &Johnson
  • Procter & Gamble
  • Kimberly Clark Corporation
  • The Himalaya Drug Company
  • Babisil Products Ltd
  • Unicharm Corporation
  • Svenska Cellulosa Aktiebolaget
  • Hengan International Group Company Limited
  • Artsana

Geographic Coverage:

  • North America Market Revenue and/or Volume
  • Europe Market Revenue and/or Volume
  • Asia Pacific Market Revenue and/or Volume
  • Middle-East and Africa Market Revenue and/or Volume
  • Latin America Market Revenue and/or Volume

The report includes a deep-dive analysis of key countries including the U.S., Canada, the U.K., Germany, France, China, Japan, India, Australia, Mexico, Brazil and South Africa, among others. Thereby, the report identifies unique growth opportunities across the world based on trends occurring in various developed and developing economies.

Report Coverage

  • Research Methodology
  • Research Scope
  • Executive Market Summary: Industry Snapshot
  • Industry Outlook
  • Critical Success Factors (CSFs) for the Market
  • Market Dynamics
  • Key Opportunities
  • Market Porters Five Force Analysis
  • Market Value Chain/Ecosystem Analysis
  • Market Attractive Investment Proposition
  • Market PESTEL Analysis
  • Market Positioning of Key Vendors
  • Market Segmentation Outlook
  • Regional Outlook
  • Company Profiles of Key Vendors

Key Questions Answered by Baby Wipes Market Report

  • Global baby wipes market forecasts from 2020-2027
  • Regional baby wipes market forecasts from 2020-2027 covering Asia-Pacific, North America, Europe, Middle East and Africa, and Latin America
  • Country level forecasts from 2020-2027 covering 15 major countries from aforementioned regions
  • Baby Wipes submarket forecasts from 2020-2027 covering submarket 1, submarket 2 submarket 3
  • Various industry models such as SWOT analysis, Pestle Analysis, Porter's Five Force model, Value Chain Analysis pertaining to baby wipes market
  • Analysis of the key factors driving and restraining the growth of the global, regional and country level baby wipes markets from 2020-2027
  • Competitive Landscape and market positioning of top 10 players operating in the baby wipes market
  • Profiles and market share of the leading 10 companies in 2019 at a global level

(Reports will be updated due to COVID-19 impacts on the market)

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The global baby wipes market size is projected to grow at a significant CAGR of over 5% during the forecast period 2020 to 2027. The growing population of working women and increasing consumer expenses on child care products are the key factors to boost market growth across the globe. Furthermore, increasing disposable income and changing lifestyle patterns are some other factors to drive the market. According to Census Bureau, a report published in 2018, the median household income is around 63,000 a year and more than 70% of parents are in their 30s and prefer quality baby products. However, rising environmental concern due to high degradable time of raw material is a factor to hinder the market over the forecast period. Although, shifting trends toward hygienic biodegradable material by vendors is also uplifting the market growth.

The global baby wipes market is segmented on the basis of material, type, distribution channel, and region. On the basis of product type, the segment is classified into dry and wet wipes. The dry baby wipes segment held the largest market share in 2019 and accounted for over 60% of the market share in terms of revenue. The segment growth is attributed to its multiple uses such as at the time of feeding, cleaning, and diaper change. Although, it is also used as tissue paper, toilet paper, and paper towel which is increasing the demand for dry wipes.

By distribution channel, the segment is classified into supermarket/hypermarket, pharmacies, online, and other channels. The hypermarket and supermarket segment dominated the market in 2019 and valued at around 45% of the baby wipes market share globally. The supermarket provides a wide variety and big discounts, it attracts the consumer to buy the baby care products compare to others, which is a major factor to drive the segment growth. In contrast, the online segment is accounted for the fastest-growing segment over the forecast period.

The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market, and expert opinion obtained from interviews with industry executives and experts from prominent companies.
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