Data Visualization Market Size, Share, Growth & Forecast to 2027

Global Data Visualization Market Size, Share, Trends, Industry Growth by Function (Marketing and Sales, Human Resources, Operations, Finance), by Deployment (On-premise, Cloud-based), by Organization Size, by End-Use Industry, by Region, and Forecast to 2027 Report ID: RC147651 | Report Format: PDF + Excel | Starting Price: 3650/- USD | Last Updated: June 25th, 2023

The global data visualization market size is anticipated to register a robust CAGR of over 10% during the forecast period 2021 to 2027. The increasing demand for interactive visualization of data for rapid business decisions and the increasing emphasis of enterprises on information visualization and visual analytics are some of the major factors to drive the market growth. Furthermore, the increasing adoption of the solution by small and medium organizations is further expected to fuel the market over the forecast period. However, the high cost, variation in data formats, and the lack of skilled professionals are some factors to restrain the market.

Market Drivers:

Increasing Data Volume and Complexity: The exponential growth of data generated by organizations across various industries is a significant driving factor for the data visualization market. As businesses collect and analyze vast amounts of data, the need to present complex data in a visually appealing and easily understandable format becomes crucial.

Data-Driven Decision-Making: In today’s data-driven world, organizations rely on data to make informed decisions. Data visualization tools provide a clear and concise representation of data, enabling decision-makers to gain insights, identify patterns, and understand trends more effectively. The ability to quickly interpret data visualizations enhances decision-making processes.

Business Intelligence and Analytics: Data visualization plays a key role in business intelligence and analytics. Visualization tools allow businesses to transform raw data into meaningful and actionable insights, enabling them to track key performance indicators (KPIs), identify opportunities, and optimize business processes. The demand for data visualization solutions is closely tied to the growth of the business intelligence and analytics market.

User-Friendly and Interactive Interfaces: Data visualization tools offer user-friendly and interactive interfaces that enable users to explore data and create visualizations without extensive technical knowledge. The availability of drag-and-drop functionality, pre-built templates, and customizable dashboards makes data visualization accessible to a wider range of users, including non-technical stakeholders.

Storytelling and Communication: Data visualization helps organizations tell compelling stories with their data. By presenting data in visually appealing and interactive formats, data visualization facilitates effective communication and helps convey complex information to a broad audience. This capability is particularly valuable for presentations, reports, and data-driven storytelling.

Real-Time Data Visualization: The ability to visualize real-time data has become increasingly important in various industries. Real-time data visualization allows organizations to monitor and respond to dynamic changes quickly. Industries such as finance, healthcare, transportation, and e-commerce rely on real-time data visualization to make timely decisions and identify emerging trends or anomalies.

Cross-Platform Compatibility and Mobile Accessibility: The demand for data visualization on multiple devices, including desktops, tablets, and smartphones, is driving the market. Data visualization tools that offer cross-platform compatibility and responsive design enable users to access and interact with visualizations from any device, enhancing flexibility and accessibility.

Data Security and Compliance: Data security and privacy concerns have increased in recent years, especially with the implementation of data protection regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Data visualization solutions that prioritize data security, encryption, and compliance with privacy regulations are in high demand.

Integration with Data Sources and Analytics Platforms: The seamless integration of data visualization tools with various data sources, databases, and analytics platforms is a driving factor for the market. Integration allows organizations to access, consolidate, and visualize data from multiple sources, providing a holistic view of their operations and facilitating data-driven decision-making.

Advancements in Data Visualization Technologies: Continuous advancements in data visualization technologies, such as augmented reality (AR), virtual reality (VR), and machine learning (ML), are driving the market. These technologies enhance the capabilities of data visualization by providing immersive and interactive experiences, advanced analytics, and predictive modeling.

Market Snapshot:

Benchmark Year		2022
Market Size
Market Growth (CAGR)		> 10% (2023-2030)
Largest Market Share		North America
Analysis Period		2020-2030
Market Players		Salesforce.com, Inc., SAP SE, Oracle Corporation, Microsoft Corporation, and IBM Corporation

Market Insights:

The global data visualization market is bifurcated into function, deployment, organization size, end-use industry, and geography. On the basis of function, the market is further segmented into marketing and sales, human resources, operations, and finance. The marketing and sales segment is accounted to hold the largest revenue share of the market by the end of the analysis period. The increasing emphasis to monitor the sales performance against targeted revenue and other sales function is a major factor to drive the segment growth. Furthermore, it also helps the organization to plan the marketing strategies, which is further expected to drive the segment growth.

On the basis of the end-use industry, the market is segmented into BFSI, healthcare and life sciences, IT and telecommunication, retail/e-commerce, education, and others. The BFSI segment is expected to hold the largest revenue share of the global data visualization market by the end of the analysis period. The increasing adoption of business intelligence in the banking and telecom sector is expected to drive the segment growth. On the other hand, the healthcare and life science segment is anticipated to register the fastest growth rate over the forecast period. The increasing adoption of data visualization by healthcare service providers to generate real-time patient data is expected to fuel the segment growth.

Data Visualization Market Growth

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The data visualization comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2021 to 2027. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The data visualization market research report presents the analysis of each segment from 2018 to 2027 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

2018-19 – Historical Year
2020 – Base Year
2021-2027 – Forecast Period

Market Segmentation:

By Function:

Marketing and Sales
Human Resources
Operations
Finance

By Deployment:

On-premise
Cloud-based

By Organization Size:

Large Enterprises
Small and Medium-sized Enterprises (SMEs)

By End-Use Industry:

BFSI
Healthcare and Life Sciences
IT and Telecommunication
Retail/E-commerce
Education
Manufacturing
Government
Other

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Geographic Coverage:

Geographically, North America dominated the global data visualization market in 2020 and accounted to hold the largest market share of over one-third percent of the market by the end of the analysis period. The growing big data industry and the increasing demand for data analytics in the retail and e-commerce sector are some of the major factors to drive the market growth in the region. Furthermore, the increasing amount of data being generated in small and medium-scale firms is further anticipated to fuel the market growth in North America. On the flip side, the Asia Pacific is accounted to register the fastest growth over the forecast period due to the rising awareness for data-driven technologies.

Competitive Assessment:

Some of the major market players operating in the global data visualization market are Salesforce.com, Inc., SAP SE, Oracle Corporation, Microsoft Corporation, and IBM Corporation. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy. In August 2019, Tableau Software, LLC was acquired by Salesforce.com, Inc. to enhance its analytical capabilities and provide AI-powered insights to its customers.

Key Companies:

com, Inc.
SAP SE
Oracle Corporation
Microsoft Corporation
IBM Corporation
Amazon Web Services, Inc.
Alteryx
Sisense
Alibaba Cloud
SAS Institute

Key Questions Answered by Data Visualization Market Report

Global data visualization market forecasts from 2021-2027
Regional data visualization market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
Country-level forecasts from 2021-2027 covering 15 major countries from the regions as mentioned above
Data visualization submarket forecasts from 2021-2027 covering the market by function, by deployment, by organization size, by end-use industry, and geography
Various industry models such as SWOT analysis, Value Chain Analysis about data visualization market
Analysis of the key factors driving and restraining the growth of the global, regional, and country-level data visualization markets from 2021-2027
Competitive Landscape and market positioning of top 10 players operating in the data visualization market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Data Visualization Market Portraiture
2.2. Global Data Visualization Market, by Function, 2020 (USD Mn)
2.3. Global Data Visualization Market, by Deployment, 2020 (USD Mn)
2.4. Global Data Visualization Market, by Organization Size, 2020 (USD Mn)
2.5. Global Data Visualization Market, by End-Use Industry, 2020 (USD Mn)
2.6. Global Data Visualization Market, by Geography, 2020 (USD Mn)

3. Global Data Visualization Market Analysis

3.1. Data Visualization Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. COVID-19 Impact Analysis

4. Global Data Visualization Market By Function, 2018 – 2027 (USD Mn)

4.1. Overview
4.2. Marketing and Sales
4.3. Human Resources
4.4. Operations
4.5. Finance

5. Global Data Visualization Market By Deployment, 2018 – 2027 (USD Mn)

5.1. Overview
5.2. On-premise
5.3. Cloud-based

6. Global Data Visualization Market By Organization Size, 2018 – 2027 (USD Mn)

6.1. Overview
6.2. Large Enterprises
6.3. Small and Medium-sized Enterprises (SMEs)

7. Global Data Visualization Market By End-Use Industry, 2018 – 2027 (USD Mn)

7.1. Overview
7.2. BFSI
7.3. Healthcare and Life Sciences
7.4. IT and Telecommunication
7.5. Retail/E-commerce
7.6. Education
7.7. Manufacturing
7.8. Government
7.9. Other

8. North America Data Visualization Market Analysis and Forecast, 2018 – 2027 (USD Mn)

8.1.1. Overview
8.1.2. North America Data Visualization Market by Function (2018-2027 USD Mn)
8.1.3. North America Data Visualization Market by Deployment (2018-2027 USD Mn)
8.1.4. North America Data Visualization Market by Organization Size (2018-2027 USD Mn)
8.1.5. North America Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
8.1.6. North America Data Visualization Market by Country (2018-2027 USD Mn)
8.1.6.1. U.S.
8.1.6.1.1. U.S. Data Visualization Market by Function (2018-2027 USD Mn)
8.1.6.1.2. U.S. Data Visualization Market by Deployment (2018-2027 USD Mn)
8.1.6.1.3. U.S. Data Visualization Market by Organization Size (2018-2027 USD Mn)
8.1.6.1.4. U.S. Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
8.1.6.2. Canada
8.1.6.2.1. Canada Data Visualization Market by Function (2018-2027 USD Mn)
8.1.6.2.2. Canada Data Visualization Market by Deployment (2018-2027 USD Mn)
8.1.6.2.3. Canada Data Visualization Market by Organization Size (2018-2027 USD Mn)
8.1.6.2.4. Canada Data Visualization Market by End-Use Industry (2018-2027 USD Mn)

9. Europe Data Visualization Market Analysis and Forecast, 2018 – 2027 (USD Mn)

9.1.1. Overview
9.1.2. Europe Data Visualization Market by Function (2018-2027 USD Mn)
9.1.3. Europe Data Visualization Market by Deployment (2018-2027 USD Mn)
9.1.4. Europe Data Visualization Market by Organization Size (2018-2027 USD Mn)
9.1.5. Europe Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
9.1.6. Europe Data Visualization Market by Country (2018-2027 USD Mn)
9.1.6.1. Germany
9.1.6.1.1. Germany Data Visualization Market by Function (2018-2027 USD Mn)
9.1.6.1.2. Germany Data Visualization Market by Deployment (2018-2027 USD Mn)
9.1.6.1.3. Germany Data Visualization Market by Organization Size (2018-2027 USD Mn)
9.1.6.1.4. Germany Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
9.1.6.2. U.K.
9.1.6.2.1. U.K. Data Visualization Market by Function (2018-2027 USD Mn)
9.1.6.2.2. U.K. Data Visualization Market by Deployment (2018-2027 USD Mn)
9.1.6.2.3. U.K. Data Visualization Market by Organization Size (2018-2027 USD Mn)
9.1.6.2.4. U.K. Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
9.1.6.3. France
9.1.6.3.1. France Data Visualization Market by Function (2018-2027 USD Mn)
9.1.6.3.2. France Data Visualization Market by Deployment (2018-2027 USD Mn)
9.1.6.3.3. France Data Visualization Market by Organization Size (2018-2027 USD Mn)
9.1.6.3.4. France Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
9.1.6.4. Italy
9.1.6.4.1. Italy Data Visualization Market by Function (2018-2027 USD Mn)
9.1.6.4.2. Italy Data Visualization Market by Deployment (2018-2027 USD Mn)
9.1.6.4.3. Italy Data Visualization Market by Organization Size (2018-2027 USD Mn)
9.1.6.4.4. Italy Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
9.1.6.5. Rest of Europe
9.1.6.5.1. Rest of Europe Data Visualization Market by Function (2018-2027 USD Mn)
9.1.6.5.2. Rest of Europe Data Visualization Market by Deployment (2018-2027 USD Mn)
9.1.6.5.3. Rest of Europe Data Visualization Market by Organization Size (2018-2027 USD Mn)
9.1.6.5.4. Rest of Europe Data Visualization Market by End-Use Industry (2018-2027 USD Mn)

10. Asia Pacific Data Visualization Market Analysis and Forecast, 2018 – 2027 (USD Mn)

10.1.1. Overview
10.1.2. Asia Pacific Data Visualization Market by Function (2018-2027 USD Mn)
10.1.3. Asia Pacific Data Visualization Market by Deployment (2018-2027 USD Mn)
10.1.4. Asia Pacific Data Visualization Market by Organization Size (2018-2027 USD Mn)
10.1.5. Asia Pacific Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
10.1.6. Asia Pacific Data Visualization Market by Country (2018-2027 USD Mn)
10.1.6.1. China
10.1.6.1.1. China Data Visualization Market by Function (2018-2027 USD Mn)
10.1.6.1.2. China Data Visualization Market by Deployment (2018-2027 USD Mn)
10.1.6.1.3. China Data Visualization Market by Organization Size (2018-2027 USD Mn)
10.1.6.1.4. China Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
10.1.6.2. Japan
10.1.6.2.1. Japan Data Visualization Market by Function (2018-2027 USD Mn)
10.1.6.2.2. Japan Data Visualization Market by Deployment (2018-2027 USD Mn)
10.1.6.2.3. Japan Data Visualization Market by Organization Size (2018-2027 USD Mn)
10.1.6.2.4. Japan Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
10.1.6.3. Rest of Asia Pacific
10.1.6.3.1. Rest of Asia Pacific Data Visualization Market by Function (2018-2027 USD Mn)
10.1.6.3.2. Rest of Asia Pacific Data Visualization Market by Deployment (2018-2027 USD Mn)
10.1.6.3.3. Rest of Asia Pacific Data Visualization Market by Organization Size (2018-2027 USD Mn)
10.1.6.3.4. Rest of Asia Pacific Data Visualization Market by End-Use Industry (2018-2027 USD Mn)

11. Latin America (LATAM) Data Visualization Market Analysis and Forecast, 2018 – 2027 (USD Mn)

11.1.1. Overview
11.1.2. Latin America Data Visualization Market by Function (2018-2027 USD Mn)
11.1.3. Latin America Data Visualization Market by Deployment (2018-2027 USD Mn)
11.1.4. Latin America Data Visualization Market by Organization Size (2018-2027 USD Mn)
11.1.5. Latin America Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
11.1.6. Latin America Data Visualization Market by Country (2018-2027 USD Mn)
11.1.6.1. Brazil
11.1.6.1.1. Brazil Data Visualization Market by Function (2018-2027 USD Mn)
11.1.6.1.2. Brazil Data Visualization Market by Deployment (2018-2027 USD Mn)
11.1.6.1.3. Brazil Data Visualization Market by Organization Size (2018-2027 USD Mn)
11.1.6.1.4. Brazil Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
11.1.6.2. Mexico
11.1.6.2.1. Mexico Data Visualization Market by Function (2018-2027 USD Mn)
11.1.6.2.2. Mexico Data Visualization Market by Deployment (2018-2027 USD Mn)
11.1.6.2.3. Mexico Data Visualization Market by Organization Size (2018-2027 USD Mn)
11.1.6.2.4. Mexico Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
11.1.6.3. Rest of Latin America
11.1.6.3.1. Rest of Latin America Data Visualization Market by Function (2018-2027 USD Mn)
11.1.6.3.2. Rest of Latin America Data Visualization Market by Deployment (2018-2027 USD Mn)
11.1.6.3.3. Rest of Latin America Data Visualization Market by Organization Size (2018-2027 USD Mn)
11.1.6.3.4. Rest of Latin America Data Visualization Market by End-Use Industry (2018-2027 USD Mn)

12. Middle East and Africa Data Visualization Market Analysis and Forecast, 2018 – 2027 (USD Mn)

12.1.1. Overview
12.1.2. MEA Data Visualization Market by Function (2018-2027 USD Mn)
12.1.3. MEA Data Visualization Market by Deployment (2018-2027 USD Mn)
12.1.4. MEA Data Visualization Market by Organization Size (2018-2027 USD Mn)
12.1.5. MEA Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
12.1.6. Middle East and Africa Data Visualization Market, by Country (2018-2027 USD Mn)
12.1.6.1. GCC
12.1.6.1.1. GCC Data Visualization Market by Function (2018-2027 USD Mn)
12.1.6.1.2. GCC Data Visualization Market by Deployment (2018-2027 USD Mn)
12.1.6.1.3. GCC Data Visualization Market by Organization Size (2018-2027 USD Mn)
12.1.6.1.4. GCC Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
12.1.6.2. South Africa
12.1.6.2.1. South Africa Data Visualization Market by Function (2018-2027 USD Mn)
12.1.6.2.2. South Africa Data Visualization Market by Deployment (2018-2027 USD Mn)
12.1.6.2.3. South Africa Data Visualization Market by Organization Size (2018-2027 USD Mn)
12.1.6.2.4. South Africa Data Visualization Market by End-Use Industry (2018-2027 USD Mn)
12.1.6.3. Rest of MEA
12.1.6.3.1. Rest of MEA Data Visualization Market by Function (2018-2027 USD Mn)
12.1.6.3.2. Rest of MEA Data Visualization Market by Deployment (2018-2027 USD Mn)
12.1.6.3.3. Rest of MEA Data Visualization Market by Organization Size (2018-2027 USD Mn)
12.1.6.3.4. Rest of MEA Data Visualization Market by End-Use Industry (2018-2027 USD Mn)

13. Company Profiles

13.1. Salesforce.com, Inc.
13.1.1. Business Description
13.1.2. Financial Health and Budget Allocation
13.1.3. Product Positions/Portfolio
13.1.4. Recent Development
13.1.5. SWOT Analysis
13.2. SAP SE
13.2.1. Business Description
13.2.2. Financial Health and Budget Allocation
13.2.3. Product Positions/Portfolio
13.2.4. Recent Development
13.2.5. SWOT Analysis
13.3. Oracle Corporation
13.3.1. Business Description
13.3.2. Financial Health and Budget Allocation
13.3.3. Product Positions/Portfolio
13.3.4. Recent Development
13.3.5. SWOT Analysis
13.4. Microsoft Corporation
13.4.1. Business Description
13.4.2. Financial Health and Budget Allocation
13.4.3. Product Positions/Portfolio
13.4.4. Recent Development
13.4.5. SWOT Analysis
13.5. IBM Corporation
13.5.1. Business Description
13.5.2. Financial Health and Budget Allocation
13.5.3. Product Positions/Portfolio
13.5.4. Recent Development
13.5.5. SWOT Analysis
13.6. Amazon Web Services, Inc.
13.6.1. Business Description
13.6.2. Financial Health and Budget Allocation
13.6.3. Product Positions/Portfolio
13.6.4. Recent Development
13.6.5. SWOT Analysis
13.7. Alteryx
13.7.1. Business Description
13.7.2. Financial Health and Budget Allocation
13.7.3. Product Positions/Portfolio
13.7.4. Recent Development
13.7.5. SWOT Analysis
13.8. Sisense
13.8.1. Business Description
13.8.2. Financial Health and Budget Allocation
13.8.3. Product Positions/Portfolio
13.8.4. Recent Development
13.8.5. SWOT Analysis
13.9. Alibaba Cloud
13.9.1. Business Description
13.9.2. Financial Health and Budget Allocation
13.9.3. Product Positions/Portfolio
13.9.4. Recent Development
13.9.5. SWOT Analysis
13.10. SAS Institute
13.10.1. Business Description
13.10.2. Financial Health and Budget Allocation
13.10.3. Product Positions/Portfolio
13.10.4. Recent Development
13.10.5. SWOT Analysis

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