Electric Kettle Market Size & Growth Analysis to 2030

Key Findings:

• The market size was valued at ~ US$ 4.5 Bn in 2023 and experiencing a significant growth rate of over 5% by 2030
• By material, the stainless steel segment dominated the market in the benchmark year 2023
• Geographically, the Asia Pacific is accounted to hold the largest market share in the benchmark year 2023

The global electric kettle market size was valued at around USD 4.5 billion in 2023 and anticipated to grow at a significant CAGR of over 5% during the forecast period from 2024 to 2030. The growth of the market is primarily driven by the increasing demand for energy-efficient kitchen appliances. Consumers are becoming more environmentally conscious, seeking products that reduce energy consumption and lower electricity bills. Electric kettles are designed to heat water faster than traditional stovetop methods, making them highly efficient. The rising urbanization and busy lifestyles have also contributed to the market’s expansion, as more people are looking for quick and convenient solutions for boiling water, particularly in regions with a high penetration of smart homes and modern kitchens. Additionally, the development of innovative features such as temperature control, wireless connectivity, and safety mechanisms has made electric kettles more appealing to tech-savvy consumers.

Another significant driver of the electric kettle market is the growing preference for smart appliances. The integration of advanced technologies like Bluetooth and Wi-Fi allows users to control electric kettles remotely using smartphones or smart home systems. This trend aligns with the increasing adoption of the Internet of Things (IoT) in households, enhancing the user experience. Furthermore, the rising awareness of health benefits associated with drinking warm water and tea has also fueled the demand for electric kettles. As a result, manufacturers are focusing on creating aesthetically appealing designs with premium materials like stainless steel and glass to cater to the growing consumer interest in high-quality, durable products.

Market Snapshot:

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Market Trends:

Smart Kettles with Advanced Features: One of the most prominent trends in the electric kettle market is the growing popularity of smart kettles that come equipped with advanced features like precise temperature control, remote operation, and programmable settings. These kettles allow users to choose specific temperatures for different beverages, such as herbal teas, green tea, or French press coffee, which require varied water temperatures for the best flavor. Additionally, smart kettles can be pre-set to start heating water at a particular time, offering convenience for busy users.

Increased Adoption of IoT-Enabled Kettles: As the Internet of Things (IoT) becomes more integrated into household appliances, IoT-enabled kettles are gaining traction. These kettles can be connected to home networks, allowing users to control and monitor them via smartphones or smart home systems. For instance, with Wi-Fi or Bluetooth connectivity, users can start the kettle remotely, ensuring hot water is ready when they arrive home. This seamless integration with smart homes is driving the demand for connected electric kettles, especially among tech-savvy consumers who value convenience and innovation.

Preference for Sustainable Materials: In line with growing environmental awareness, consumers are increasingly seeking electric kettles made from sustainable and eco-friendly materials. Manufacturers are responding to this demand by offering products made from materials like stainless steel, glass, and BPA-free plastics, which are not only durable but also safer for health. Glass kettles, for example, are popular for their transparency, allowing users to see the water level while boiling. Stainless steel models are also preferred for their durability, heat resistance, and sleek appearance, while BPA-free plastics are a safer alternative to conventional plastics.

Focus on Health and Safety: Health-conscious consumers are looking for kettles that ensure safe drinking water. This has led to a rising demand for kettles with built-in water filtration systems, which help remove impurities and ensure the water is clean and safe for consumption. Additionally, electric kettles with safety features, such as automatic shut-off when the water reaches a boil or boil-dry protection, are becoming more common. These features not only ensure user safety but also contribute to energy savings and extend the life of the kettle.

Aesthetic Design Innovations: As kitchen appliances become more integrated into home decor, the design and aesthetics of electric kettles have gained importance. Consumers are increasingly looking for kettles that blend well with the overall style of their kitchens. In response, manufacturers are introducing kettles with sleek, modern, and minimalist designs that incorporate high-end materials like stainless steel and glass. This trend is particularly evident in premium segments, where consumers are willing to pay more for products that offer both functionality and aesthetic appeal.

Market Opportunities:

The global electric kettle market presents significant opportunities due to the increasing adoption of smart home technologies. As consumers become more familiar with connected devices, there is a growing demand for kitchen appliances that integrate seamlessly into smart home ecosystems. Electric kettles with Wi-Fi or Bluetooth capabilities offer convenience by allowing users to control them remotely via smartphone apps. This trend opens opportunities for manufacturers to innovate by adding features like voice control, integration with smart assistants like Alexa or Google Home, and personalized user experiences. The rising penetration of IoT in homes globally, especially in developed markets, will drive demand for these advanced electric kettles.

Additionally, the increasing emphasis on sustainability and eco-friendly products provides another key growth opportunity. Consumers are looking for appliances made from materials that are durable, safe, and environmentally responsible, such as BPA-free plastics, glass, and stainless steel. This shift in consumer preference is an opportunity for companies to differentiate their products by offering kettles that align with these values. Moreover, energy-efficient electric kettles, which help reduce electricity consumption, are becoming more popular, particularly in regions where sustainability is a top priority. With the global focus on reducing carbon footprints and promoting energy efficiency, manufacturers that can cater to these eco-conscious consumers stand to benefit significantly.

Market Restraints:

One of the key restraining factors in the global electric kettle market is the price sensitivity of consumers, particularly in developing regions. While smart and high-end kettles with advanced features are growing in popularity, they are often priced higher than basic models, limiting their accessibility to cost-conscious consumers. Additionally, the availability of alternative, more affordable methods for boiling water, such as stovetop kettles and microwave heating, poses a challenge to the widespread adoption of electric kettles. Furthermore, concerns over electrical safety in areas with unreliable power infrastructure can also hinder market growth, as consumers in these regions may be hesitant to invest in electric kitchen appliances.

Market Insights:

The global electric kettle market is bifurcated into material, capacity, application, distribution channel, and geography. On the basis of material, the stainless-steel segment dominated the global market in the benchmark year 2023. Stainless steel kettles are highly favored due to their durability, heat resistance, and sleek, modern design, making them the top choice for consumers who prioritize long-lasting and efficient kitchen appliances. These kettles are also more energy-efficient as they retain heat better than other materials, leading to faster boiling times and reduced energy consumption. Additionally, stainless steel is easy to clean and does not react with water, making it a hygienic and safe option. These factors, combined with the increasing demand for premium, aesthetically appealing appliances, have made stainless steel kettles the most popular choice, particularly in developed markets.

Furthermore, stainless steel kettles are considered more environmentally friendly compared to plastic alternatives. As consumer awareness of sustainability grows, many prefer stainless steel products because they are reusable, durable, and recyclable. In comparison, plastic kettles, though affordable, face declining popularity due to health concerns related to BPA and other chemicals. The trend towards eco-friendly, high-quality materials has only strengthened the dominance of the stainless-steel segment, particularly in regions where environmental and health considerations are prioritized.

Market Trends for Stainless Steel Electric Kettles:

• Increased Demand for Premium Products: There is a notable shift towards premium kitchen appliances, with consumers willing to invest more in high-quality, durable products. Stainless steel electric kettles, with their sleek designs and efficient performance, are increasingly favored by consumers seeking both functionality and aesthetics in their kitchen.
• Focus on Health and Safety: As health consciousness grows, consumers are becoming more selective about the materials used in kitchen appliances. Stainless steel is perceived as a safer and more hygienic option compared to plastic, as it does not leach harmful chemicals into water. This trend is driving consumers to opt for stainless steel kettles, reinforcing their market position.

Market Opportunities for Stainless Steel Electric Kettles:

• Expanding Product Range: There is an opportunity for manufacturers to diversify their product offerings by introducing a wider range of stainless steel kettles, including those with unique designs, colors, and functionalities. This can attract different consumer segments, from those looking for premium products to those seeking budget-friendly options.
• Geographical Expansion: Emerging markets present significant growth opportunities for stainless steel electric kettles. As urbanization increases and disposable incomes rise in these regions, consumers are likely to invest in high-quality kitchen appliances. Manufacturers can explore distribution channels and marketing strategies tailored to these markets to capture this growing demand.

The electric kettle market research report presents the analysis of each segment from 2020 to 2030 considering 2023 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2024 to 2030.

Historical & Forecast Period

• 2020-22 – Historical Year
• 2023 – Base Year
• 2024-2030 – Forecast Period

Market Segmentation:

By Material:

• Stainless Steel
• Plastic
• Glass
• Others

By Capacity:

• Less than 1L
• 1– 1.5L
• Above 1.5L

By Application:

• Residential
• Commercial

By Distribution Channel:

• Hypermarket/Supermarket
• Convenience Stores
• Online Stores
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

Geographically, the Asia-Pacific region is the dominant market for electric kettles in 2023, driven by rapid urbanization, rising disposable incomes, and an increasing shift towards modern kitchen appliances. Countries like China, Japan, and India are witnessing significant growth in the adoption of electric kettles, as more households invest in convenient and energy-efficient kitchen solutions. The region’s large population and growing middle class contribute to heightened demand, with consumers seeking products that enhance their cooking experience. Additionally, the prevalence of tea and coffee culture in many Asia-Pacific countries further drives the consumption of electric kettles, as they provide a quick and efficient means to prepare hot beverages.

Furthermore, the Asia-Pacific region benefits from a robust manufacturing base, with numerous local and international brands producing electric kettles at competitive prices. This availability of a wide range of products, from budget-friendly options to premium models, caters to diverse consumer preferences and spending capabilities. The growth of e-commerce platforms in the region also facilitates easy access to electric kettles, making it convenient for consumers to purchase and compare products. As the trend toward modern living continues to gain momentum in the Asia-Pacific region, the electric kettle market is expected to maintain its dominance and witness sustained growth in the coming years.

Competitive Landscape:

Key players operating in the global electric kettle market are Philips, Breville, Cuisinart, Hamilton Beach, and Tefal. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Philips
• Breville
• Cuisinart
• Hamilton Beach
• Tefal
• Panasonic
• Zojirushi
• Black+Decker
• Russell Hobbs
• Bodum

Key Questions Answered by Electric Kettle Market Report

• Global electric kettle market forecasts from 2024-2030
• Regional market forecasts from 2024-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2024-2030 covering 15 major countries from the regions as mentioned above
• Electric kettle submarket forecasts from 2024-2030 covering the market by material, capacity, application, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level electric kettle markets from 2024-2030
• Competitive Landscape and market positioning of top 10 players operating in the market