Online Laundry Services Market Size & Growth Analysis to 2030

The global online laundry services market size is anticipated to register a higher CAGR of over 30% during the forecast period from 2022 to 2028. The rising awareness regarding health & hygiene and the growing demand for clothes washing in laundries are some major factors driving the market growth. Furthermore, the growing consumer preference, improving living standards, and increasing disposable income per capita are further anticipated to boost the market growth. Moreover, the increasing focus of major market players on online laundry services is projected to fuel the market. For instance, in May 2022 LaundryHeap announced the full acquisition of Laundrap. This acquisition is a recognition of the flexibility of their model and the ongoing demand for high-quality, reliable on-demand laundry services across the marketplace.

Market Drivers:

Convenience and Time-saving: Online laundry services offer convenience and time-saving benefits to consumers. With busy lifestyles and limited time for household chores, people are seeking convenient solutions for their laundry needs. Online laundry services provide the convenience of doorstep pickup and delivery, saving customers valuable time and effort.

Increasing Urbanization: The growing urban population, particularly in cities with fast-paced lifestyles, drives the demand for online laundry services. Urban dwellers often have limited access to laundry facilities or face space constraints in their homes. Online laundry services offer a convenient solution for urban residents who prefer to outsource their laundry tasks to professionals.

Rising Demand for Outsourced Services: The trend of outsourcing various services, including laundry, has gained popularity in recent years. Many individuals and families prefer to delegate time-consuming tasks like laundry to specialized service providers. Online laundry services cater to this demand by providing a hassle-free solution for outsourcing laundry needs.

Increasing Focus on Work-life Balance: Work-life balance is becoming increasingly important to individuals. As people strive to maintain a balance between their professional and personal lives, they seek services that alleviate household responsibilities. Online laundry services enable individuals to delegate laundry tasks, allowing them to focus on other aspects of their lives.

Technological Advancements: Technological advancements have significantly influenced the online laundry services market. User-friendly mobile apps and websites make it convenient for customers to schedule pickup, select service options, and track the progress of their laundry. Integration of technologies like GPS tracking and real-time updates enhances the customer experience and contributes to the growth of the online laundry services market.

Eco-consciousness and Sustainability: There is an increasing awareness of environmental sustainability and the need to adopt eco-friendly practices. Online laundry services often emphasize eco-friendly practices such as energy-efficient machines, eco-friendly detergents, and water-saving techniques. Customers who prioritize sustainability and eco-consciousness are attracted to these services, driving market growth.

Increasing Disposable Income: Rising disposable income levels, particularly in emerging economies, contribute to the growth of the online laundry services market. As people have more discretionary income, they are more likely to opt for convenient services like online laundry, rather than spending time on manual laundry tasks. Increasing disposable income allows consumers to afford the convenience and benefits offered by online laundry services.

Shifting Consumer Preferences: Consumer preferences are evolving, with a growing inclination towards on-demand services and digital platforms. The rise of the sharing economy and the popularity of app-based services have influenced consumer expectations. Online laundry services align with these changing preferences by providing a seamless and digitally-enabled experience, attracting customers looking for modern and convenient solutions.

Market Snapshot:

Market Insights:

By services, the laundry care segment dominated the global market in 2021

The global online laundry services market is bifurcated into services, application, and geography. On the basis of services, the market is further segmented into laundry care, dry clean, and duvet clean. The laundry care segment dominated the global market in 2021 and is estimated to hold the largest revenue share of over half of the market. The rising consumer awareness regarding health and the growing adoption of clean homes and clothes are some major factors driving the market growth. Furthermore, the increasing adoption of eco-friendly washing detergents is further anticipated to fuel the segment growth over the forecast period.

By application, the residential segment is expected to hold the largest market share by 2028

On the basis of application, the market is segmented into residential and commercial applications. The residential segment dominated the global online laundry services market in 2021 and estimated to hold a significant revenue share of around 2/3 of the market. The consumer inclination towards professional cleaning due to rising health concerns over personal hygiene and cleanliness is a significant factor to drive the segment growth. Furthermore, the increasing adoption of online laundry among consumers due to the busy lifestyle, the increasing number of working people, and the growing aging population are expected to propel the market over the forecast period. On the flip side, the commercial segment is anticipated to register the highest CAGR by 2028 due to the significant growth in the hospitality industry around the world.

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The online laundry services comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2022 to 2028. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The online laundry services market research report presents the analysis of each segment from 2019 to 2028 considering 2021 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2022 to 2028.

Historical & Forecast Period

• 2019-20 – Historical Year
• 2021 – Base Year
• 2022-2028 – Forecast Period

Market Segmentation:

By Services:

• Laundry Care
• Dry Clean
• Duvet Clean

By Application:

• Residential
• Commercial

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

By region, North America is accounted to hold the largest market share in 2021

By region, North America dominated the global online laundry services market and estimated to hold the largest revenue share of over 1/3 market share by the end of the analysis period. The increasing number of the working population and the growing inclination towards hygiene are some major factors driving the market growth in the region. Busy lifestyles and high expenses in cleanliness are further anticipated to propel the market growth in North America. On the flip side, the Asia Pacific is estimated to grow at the fastest growth rate by 2028. The improving living standard and the growing disposable income per capita are some major factors to duel the market growth in the region.

Geographically, the online laundry services market report comprises dedicated sections centering on the regional market revenue and trends. The online laundry services market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. The online laundry services market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance, and others. Online laundry services market estimates have also been provided for the historical years 2019 & 2020 along with forecasts for the period from 2022 – 2028.

Competitive Assessment:

Some of the major market players operating in the global online laundry services market are DhobiLite, CLEANLY, Inc., FlyCleaners, Laundrapp Ltd., and Zipjet Ltd. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• DhobiLite
• CLEANLY, Inc.
• FlyCleaners
• Laundrapp Ltd.
• Zipjet Ltd.
• Rinse, Inc.
• Mulberrys Garment Care
• Laundryheap Ltd.
• WASHMEN
• IHATEIRONING

Key Questions Answered by Online Laundry Services Market Report

• Global online laundry services market forecasts from 2022-2028
• Regional market forecasts from 2022-2028 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2022-2028 covering 15 major countries from the regions as mentioned above
• Online laundry services submarket forecasts from 2022-2028 covering the market by services, application, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level online laundry services markets from 2022-2028
• Competitive Landscape and market positioning of top 10 players operating in the market