The global graphic film market size is anticipated to register a sustainable CAGR of around 5% during the forecast period 2021 to 2027. The growing advertisement industry coupled with the increasing demand for wrap advertisements across the globe is a primary factor to drive the market growth. Furthermore, the growth in the construction sector globally, and the growing automotive and retail industry is further anticipated to fuel the market growth. Moreover, the increasing adoption of graphic films in the industrial sector due to their various properties such as durability, recyclability, and cost-effectiveness is expected to propel the market over the forecast period.
Market Drivers:
Growing demand from the advertising and signage industry: Graphic films are widely used in the advertising and signage industry for various applications, including outdoor and indoor signage, vehicle wraps, promotional displays, and architectural graphics. The increasing demand for eye-catching and visually appealing advertising materials, coupled with the growth of the retail, hospitality, and events sectors, fuels the demand for graphic films.
Technological advancements in printing and film manufacturing: Ongoing advancements in printing technologies, such as digital printing and large format printing, have expanded the capabilities and possibilities for graphic films. These advancements allow for high-resolution prints, vibrant colors, and customization options. Additionally, advancements in film manufacturing technologies have led to the development of films with improved durability, flexibility, and adhesive properties, driving market growth.
Growth in the automotive industry: Graphic films are extensively used in the automotive industry for vehicle wraps and decals. The customization trend in the automotive sector, along with the desire for personalization and branding, has increased the demand for graphic films. The growing automotive industry, driven by factors such as rising disposable incomes, changing consumer preferences, and new vehicle launches, contributes to the growth of the graphic film market.
Increasing demand for promotional and branding materials: Graphic films play a vital role in promotional and branding activities for businesses, events, and products. They are used for creating banners, window graphics, floor graphics, and point-of-purchase displays. The need for effective promotional and branding materials, driven by marketing campaigns, product launches, and trade shows, boosts the demand for graphic films.
Expansion of the retail industry: The retail industry is a significant consumer of graphic films for visual merchandising, store displays, and retail signage. With the growth of the retail sector, driven by factors such as e-commerce, urbanization, and consumer spending, there is an increased demand for visually appealing and attention-grabbing graphic films to enhance the shopping experience and brand visibility.
Sustainability and environmental considerations: The graphic film market is influenced by increasing concerns about sustainability and environmental impact. There is a growing demand for eco-friendly and recyclable graphic films that minimize waste, reduce energy consumption, and lower the carbon footprint. The adoption of sustainable practices and materials drives the development and demand for environmentally friendly graphic films.
Advancements in film coatings and adhesives: The performance and durability of graphic films are influenced by the quality of coatings and adhesives used. Advancements in film coatings and adhesive technologies have led to the development of films with enhanced properties such as UV resistance, weatherability, and durability. These advancements contribute to the growth of the graphic film market by providing high-performance solutions that meet customer requirements.
Rapid urbanization and infrastructure development: The growth of urban areas and infrastructure development projects, including commercial buildings, public spaces, and transportation networks, create opportunities for the graphic film market. Graphic films are used for architectural applications such as window films, wall wraps, and building facades, contributing to the aesthetic appeal and branding of urban environments.
Increasing demand for personalization and customization: Consumers are increasingly seeking personalized and customized products and experiences. Graphic films allow for easy customization and personalization of various surfaces, enabling businesses to meet the individual preferences of consumers. The demand for graphic films for personalized products, gifts, and promotional items drives market growth.
Market Snapshot:
| Benchmark Year | 2022 | ||
| Market Size | lock | ||
| Market Growth (CAGR) | ~ 5% (2023-2030) | ||
| Largest Market Share | Asia Pacific | ||
| Analysis Period | 2020-2030 | ||
| Market Players | Avery Dennison Corporation, 3M Company, E. I. du Pont de Nemours and Company, CCL Industries Inc., and Amcor Limited |
Market Insights:
The global graphic film market is bifurcated into polymer, film type, printing technology, end-use, and geography. On the basis of polymer, the market is further segmented into PVC, PP, PE, and others. The PVC segment dominated the global market in 2020 and accounted to hold the largest market share of over one-third percent of the market by the end of the analysis period. The segment is also accounted to register the highest CAGR over the forecast period. The segment growth is attributed to its various properties such as high durability, ease to use, cost-effectiveness, and excellent printing quality.
On the basis of end-use, the market is further segmented into promotional & advertisement, automotive, industrial, and others. The automotive segment dominated the global graphic film market in 202 and estimated to maintain its dominance over the forecast period. The increasing adoption of medium-life polymeric films in vehicle fleets due to their long life, high quality, and durability are major factors to drive the segment growth. Furthermore, the increasing demand for the product to safeguard vehicles and for advertisement purposes in developed and developing economies is further anticipated to fuel the segment growth over the forecast period.
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The graphic film comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2021 to 2027. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.
The graphic film market research report presents the analysis of each segment from 2018 to 2027 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.
Historical & Forecast Period
- 2018-19 – Historical Year
- 2020 – Base Year
- 2021-2027 – Forecast Period
Market Segmentation:
By Polymer:
- PVC
- PP
- PE
- Others
By Film Type:
- Reflective
- Opaque
- Transparent
- Translucent
By Printing Technology:
- Rotogravure
- Flexography
- Offset
- Digital
By End-Use:
- Promotional & advertisement
- Automotive
- Industrial
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Geographic Coverage
Geographically, the Asia Pacific dominated the global graphic film market in 2020 and estimated to hold the largest revenue share of over one0third of the market. The rising adoption of graphic films in various industries such as automotive, construction, retail, and advertisement & promotion sector is a major factor to drive the market growth in the region. Furthermore, the growing automotive industry coupled with the rising population and the increasing investment in infrastructure is further anticipated to fuel the market in the Asia Pacific.
Competitive Assessment
Avery Dennison Corporation, 3M Company, E. I. du Pont de Nemours and Company, CCL Industries Inc., and Amcor Limited Are some of the major market players operating in the global graphic film market. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.
Key Companies:
- Avery Dennison Corporation
- 3M Company
- I. du Pont de Nemours and Company
- CCL Industries Inc.
- Amcor Limited
- Constantia Flexibles Group
- Hexis S.A
- DUNMORE Corporation
- Drytac Corporation
- Achilles USA, Inc.
Key Questions Answered by Graphic Film Market Report
- Global graphic film market forecasts from 2021-2027
- Regional graphic film market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
- Country-level forecasts from 2021-2027 covering 15 major countries from the regions as mentioned above
- Graphic film submarket forecasts from 2021-2027 covering the market by polymer, by film type, by printing technology, by end-use, and geography
- Various industry models such as SWOT analysis, Value Chain Analysis about the graphic film market
- Analysis of the key factors driving and restraining the growth of the global, regional, and country-level graphic film markets from 2021-2027
- Competitive Landscape and market positioning of top 10 players operating in the graphic film market
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions
2. Executive Summary
2.1. Global Graphic Film Market Portraiture
2.2. Global Graphic Film Market, by Polymer, 2020 (USD Mn)
2.3. Global Graphic Film Market, by Film Type, 2020 (USD Mn)
2.4. Global Graphic Film Market, by Printing Technology, 2020 (USD Mn)
2.5. Global Graphic Film Market, by End-Use, 2020 (USD Mn)
2.6. Global Graphic Film Market, by Geography, 2020 (USD Mn)
3. Global Graphic Film Market Analysis
3.1. Graphic Film Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. Porter’s Five Force Analysis
3.6.1. Bargaining Power of Suppliers
3.6.2. Bargaining Power of Buyers
3.6.3. Threat of New Entrants
3.6.4. Threat of Substitutes
3.6.5. Degree of Competition
3.7. COVID-19 Impact Analysis
4. Global Graphic Film Market By Polymer, 2018 – 2027 (USD Mn)
4.1. Overview
4.2. PVC
4.3. PP
4.4. PE
4.5. Others
5. Global Graphic Film Market By Film Type, 2018 – 2027 (USD Mn)
5.1. Overview
5.2. Reflective
5.3. Opaque
5.4. Transparent
5.5. Translucent
6. Global Graphic Film Market By Printing Technology, 2018 – 2027 (USD Mn)
6.1. Overview
6.2. Rotogravure
6.3. Flexography
6.4. Offset
6.5. Digital
7. Global Graphic Film Market By End-Use, 2018 – 2027 (USD Mn)
7.1. Overview
7.2. Promotional & advertisement
7.3. Automotive
7.4. Industrial
7.5. Others
8. North America Graphic Film Market Analysis and Forecast, 2018 – 2027 (USD Mn)
8.1.1. Overview
8.1.2. North America Graphic Film Market by Polymer (2018-2027 USD Mn)
8.1.3. North America Graphic Film Market by Film Type (2018-2027 USD Mn)
8.1.4. North America Graphic Film Market by Printing Technology (2018-2027 USD Mn)
8.1.5. North America Graphic Film Market by End-Use (2018-2027 USD Mn)
8.1.6. North America Graphic Film Market by Country (2018-2027 USD Mn)
8.1.6.1. U.S.
8.1.6.1.1. U.S. Graphic Film Market by Polymer (2018-2027 USD Mn)
8.1.6.1.2. U.S. Graphic Film Market by Film Type (2018-2027 USD Mn)
8.1.6.1.3. U.S. Graphic Film Market by Printing Technology (2018-2027 USD Mn)
8.1.6.1.4. U.S. Graphic Film Market by End-Use (2018-2027 USD Mn)
8.1.6.2. Canada
8.1.6.2.1. Canada Graphic Film Market by Polymer (2018-2027 USD Mn)
8.1.6.2.2. Canada Graphic Film Market by Film Type (2018-2027 USD Mn)
8.1.6.2.3. Canada Graphic Film Market by Printing Technology (2018-2027 USD Mn)
8.1.6.2.4. Canada Graphic Film Market by End-Use (2018-2027 USD Mn)
9. Europe Graphic Film Market Analysis and Forecast, 2018 – 2027 (USD Mn)
9.1.1. Overview
9.1.2. Europe Graphic Film Market by Polymer (2018-2027 USD Mn)
9.1.3. Europe Graphic Film Market by Film Type (2018-2027 USD Mn)
9.1.4. Europe Graphic Film Market by Printing Technology (2018-2027 USD Mn)
9.1.5. Europe Graphic Film Market by End-Use (2018-2027 USD Mn)
9.1.6. Europe Graphic Film Market by Country (2018-2027 USD Mn)
9.1.6.1. Germany
9.1.6.1.1. Germany Graphic Film Market by Polymer (2018-2027 USD Mn)
9.1.6.1.2. Germany Graphic Film Market by Film Type (2018-2027 USD Mn)
9.1.6.1.3. Germany Graphic Film Market by Printing Technology (2018-2027 USD Mn)
9.1.6.1.4. Germany Graphic Film Market by End-Use (2018-2027 USD Mn)
9.1.6.2. U.K.
9.1.6.2.1. U.K. Graphic Film Market by Polymer (2018-2027 USD Mn)
9.1.6.2.2. U.K. Graphic Film Market by Film Type (2018-2027 USD Mn)
9.1.6.2.3. U.K. Graphic Film Market by Printing Technology (2018-2027 USD Mn)
9.1.6.2.4. U.K. Graphic Film Market by End-Use (2018-2027 USD Mn)
9.1.6.3. France
9.1.6.3.1. France Graphic Film Market by Polymer (2018-2027 USD Mn)
9.1.6.3.2. France Graphic Film Market by Film Type (2018-2027 USD Mn)
9.1.6.3.3. France Graphic Film Market by Printing Technology (2018-2027 USD Mn)
9.1.6.3.4. France Graphic Film Market by End-Use (2018-2027 USD Mn)
9.1.6.4. Italy
9.1.6.4.1. Italy Graphic Film Market by Polymer (2018-2027 USD Mn)
9.1.6.4.2. Italy Graphic Film Market by Film Type (2018-2027 USD Mn)
9.1.6.4.3. Italy Graphic Film Market by Printing Technology (2018-2027 USD Mn)
9.1.6.4.4. Italy Graphic Film Market by End-Use (2018-2027 USD Mn)
9.1.6.5. Rest of Europe
9.1.6.5.1. Rest of Europe Graphic Film Market by Polymer (2018-2027 USD Mn)
9.1.6.5.2. Rest of Europe Graphic Film Market by Film Type (2018-2027 USD Mn)
9.1.6.5.3. Rest of Europe Graphic Film Market by Printing Technology (2018-2027 USD Mn)
9.1.6.5.4. Rest of Europe Graphic Film Market by End-Use (2018-2027 USD Mn)
10. Asia Pacific Graphic Film Market Analysis and Forecast, 2018 – 2027 (USD Mn)
10.1.1. Overview
10.1.2. Asia Pacific Graphic Film Market by Polymer (2018-2027 USD Mn)
10.1.3. Asia Pacific Graphic Film Market by Film Type (2018-2027 USD Mn)
10.1.4. Asia Pacific Graphic Film Market by Printing Technology (2018-2027 USD Mn)
10.1.5. Asia Pacific Graphic Film Market by End-Use (2018-2027 USD Mn)
10.1.6. Asia Pacific Graphic Film Market by Country (2018-2027 USD Mn)
10.1.6.1. China
10.1.6.1.1. China Graphic Film Market by Polymer (2018-2027 USD Mn)
10.1.6.1.2. China Graphic Film Market by Film Type (2018-2027 USD Mn)
10.1.6.1.3. China Graphic Film Market by Printing Technology (2018-2027 USD Mn)
10.1.6.1.4. China Graphic Film Market by End-Use (2018-2027 USD Mn)
10.1.6.2. Japan
10.1.6.2.1. Japan Graphic Film Market by Polymer (2018-2027 USD Mn)
10.1.6.2.2. Japan Graphic Film Market by Film Type (2018-2027 USD Mn)
10.1.6.2.3. Japan Graphic Film Market by Printing Technology (2018-2027 USD Mn)
10.1.6.2.4. Japan Graphic Film Market by End-Use (2018-2027 USD Mn)
10.1.6.3. Rest of Asia Pacific
10.1.6.3.1. Rest of Asia Pacific Graphic Film Market by Polymer (2018-2027 USD Mn)
10.1.6.3.2. Rest of Asia Pacific Graphic Film Market by Film Type (2018-2027 USD Mn)
10.1.6.3.3. Rest of Asia Pacific Graphic Film Market by Printing Technology (2018-2027 USD Mn)
10.1.6.3.4. Rest of Asia Pacific Graphic Film Market by End-Use (2018-2027 USD Mn)
11. Latin America (LATAM) Graphic Film Market Analysis and Forecast, 2018 – 2027 (USD Mn)
11.1.1. Overview
11.1.2. Latin America Graphic Film Market by Polymer (2018-2027 USD Mn)
11.1.3. Latin America Graphic Film Market by Film Type (2018-2027 USD Mn)
11.1.4. Latin America Graphic Film Market by Printing Technology (2018-2027 USD Mn)
11.1.5. Latin America Graphic Film Market by End-Use (2018-2027 USD Mn)
11.1.6. Latin America Graphic Film Market by Country (2018-2027 USD Mn)
11.1.6.1. Brazil
11.1.6.1.1. Brazil Graphic Film Market by Polymer (2018-2027 USD Mn)
11.1.6.1.2. Brazil Graphic Film Market by Film Type (2018-2027 USD Mn)
11.1.6.1.3. Brazil Graphic Film Market by Printing Technology (2018-2027 USD Mn)
11.1.6.1.4. Brazil Graphic Film Market by End-Use (2018-2027 USD Mn)
11.1.6.2. Mexico
11.1.6.2.1. Mexico Graphic Film Market by Polymer (2018-2027 USD Mn)
11.1.6.2.2. Mexico Graphic Film Market by Film Type (2018-2027 USD Mn)
11.1.6.2.3. Mexico Graphic Film Market by Printing Technology (2018-2027 USD Mn)
11.1.6.2.4. Mexico Graphic Film Market by End-Use (2018-2027 USD Mn)
11.1.6.3. Rest of Latin America
11.1.6.3.1. Rest of Latin America Graphic Film Market by Polymer (2018-2027 USD Mn)
11.1.6.3.2. Rest of Latin America Graphic Film Market by Film Type (2018-2027 USD Mn)
11.1.6.3.3. Rest of Latin America Graphic Film Market by Printing Technology (2018-2027 USD Mn)
11.1.6.3.4. Rest of Latin America Graphic Film Market by End-Use (2018-2027 USD Mn)
12. Middle East and Africa Graphic Film Market Analysis and Forecast, 2018 – 2027 (USD Mn)
12.1.1. Overview
12.1.2. MEA Graphic Film Market by Polymer (2018-2027 USD Mn)
12.1.3. MEA Graphic Film Market by Film Type (2018-2027 USD Mn)
12.1.4. MEA Graphic Film Market by Printing Technology (2018-2027 USD Mn)
12.1.5. MEA Graphic Film Market by End-Use (2018-2027 USD Mn)
12.1.6. Middle East and Africa Graphic Film Market, by Country (2018-2027 USD Mn)
12.1.6.1. GCC
12.1.6.1.1. GCC Graphic Film Market by Polymer (2018-2027 USD Mn)
12.1.6.1.2. GCC Graphic Film Market by Film Type (2018-2027 USD Mn)
12.1.6.1.3. GCC Graphic Film Market by Printing Technology (2018-2027 USD Mn)
12.1.6.1.4. GCC Graphic Film Market by End-Use (2018-2027 USD Mn)
12.1.6.2. South Africa
12.1.6.2.1. South Africa Graphic Film Market by Polymer (2018-2027 USD Mn)
12.1.6.2.2. South Africa Graphic Film Market by Film Type (2018-2027 USD Mn)
12.1.6.2.3. South Africa Graphic Film Market by Printing Technology (2018-2027 USD Mn)
12.1.6.2.4. South Africa Graphic Film Market by End-Use (2018-2027 USD Mn)
12.1.6.3. Rest of MEA
12.1.6.3.1. Rest of MEA Graphic Film Market by Polymer (2018-2027 USD Mn)
12.1.6.3.2. Rest of MEA Graphic Film Market by Film Type (2018-2027 USD Mn)
12.1.6.3.3. Rest of MEA Graphic Film Market by Printing Technology (2018-2027 USD Mn)
12.1.6.3.4. Rest of MEA Graphic Film Market by End-Use (2018-2027 USD Mn)
13. Company Profiles
13.1. Avery Dennison Corporation
13.1.1. Business Description
13.1.2. Financial Health and Budget Allocation
13.1.3. Product Positions/Portfolio
13.1.4. Recent Development
13.1.5. SWOT Analysis
13.2. 3M Company
13.2.1. Business Description
13.2.2. Financial Health and Budget Allocation
13.2.3. Product Positions/Portfolio
13.2.4. Recent Development
13.2.5. SWOT Analysis
13.3. E. I. du Pont de Nemours and Company
13.3.1. Business Description
13.3.2. Financial Health and Budget Allocation
13.3.3. Product Positions/Portfolio
13.3.4. Recent Development
13.3.5. SWOT Analysis
13.4. CCL Industries Inc.
13.4.1. Business Description
13.4.2. Financial Health and Budget Allocation
13.4.3. Product Positions/Portfolio
13.4.4. Recent Development
13.4.5. SWOT Analysis
13.5. Amcor Limited
13.5.1. Business Description
13.5.2. Financial Health and Budget Allocation
13.5.3. Product Positions/Portfolio
13.5.4. Recent Development
13.5.5. SWOT Analysis
13.6. Constantia Flexibles Group
13.6.1. Business Description
13.6.2. Financial Health and Budget Allocation
13.6.3. Product Positions/Portfolio
13.6.4. Recent Development
13.6.5. SWOT Analysis
13.7. Hexis S.A
13.7.1. Business Description
13.7.2. Financial Health and Budget Allocation
13.7.3. Product Positions/Portfolio
13.7.4. Recent Development
13.7.5. SWOT Analysis
13.8. DUNMORE Corporation
13.8.1. Business Description
13.8.2. Financial Health and Budget Allocation
13.8.3. Product Positions/Portfolio
13.8.4. Recent Development
13.8.5. SWOT Analysis
13.9. Drytac Corporation
13.9.1. Business Description
13.9.2. Financial Health and Budget Allocation
13.9.3. Product Positions/Portfolio
13.9.4. Recent Development
13.9.5. SWOT Analysis
13.10. Achilles USA, Inc.
13.10.1. Business Description
13.10.2. Financial Health and Budget Allocation
13.10.3. Product Positions/Portfolio
13.10.4. Recent Development
13.10.5. SWOT Analysis
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