Marketing Resource Management (MRM) Market Size, Share, Growth, Global Trends, Industry Analysis and Forecast to 2027

Price: 3200/- USD | Last Updated: April 14th, 2020


The global marketing resource management market size was valued at USD 2.5 billion in 2019 and expected to expand at a high CAGR of 11.6% during the forecast period 2020 to 2027. The need for ensuring brand and regulatory compliance, need for reducing cycle time projections through content duplication and distribution, and benefits of interconnected solutions and third-party integration are the key factors to driving the market growth.

The market is segmented on the basis of component, deployment type, organization size, industry verticals, and region. On the basis on component, the solution segment is expected to hold the largest market share during the forecast period. By deployment type, the adaptation of on-premises solution has a significant market share due to associated benefits of configuration and multiple customization options. In addition, on-premises deployment empowers the organization by giving them the ownership of their data and flexibility of integration. On the basis of region, North America is accounted to hold the largest market share of marketing resource management (MRM) industry globally.

The report provides both, qualitative and quantitative analyses of the market, the competitive landscape, and the preferred development strategies of key players which help to formulate competitive market strategies and make informed decisions. In addition, the report has dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

According to Research Corridor, this study will provide in-depth analysis of segments on the basis of current trends, market dynamics and country level analysis of marketing resource management (mrm) industry. This report provides market estimates and forecast for the period 2018-2027, along with respective CAGRs for each segment and regional distribution for the period 2020-2027. In depth analysis of competitive landscape, porter's five forces model, value chain analysis, and pricing strategies are also covered in the report scope.

Historical & Forecast Period

  • 2018 - Historical Year for marketing resource management (mrm) Market
  • 2019 - Base Year for marketing resource management (mrm) Market
  • 2020-2027 - Forecast Period for marketing resource management (mrm) Market

The marketing resource management (mrm) market report offers a primary overview of the marketing resource management (mrm) industry covering different product definitions, classifications, and participants in the industry chain structure. The quantitative and qualitative analysis is provided for the global market considering competitive landscape, development trends, and key critical success factors (CSFs) prevailing in the marketing resource management (mrm) industry.

Marketing Resource Management (MRM) Market Segmentation:

By Component:

  • Solutions
  • Services
    • Consulting and Implementation
    • Training, Support, and Maintenance

By Deployment Type:

  • On-premises
  • Cloud

By Organization Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

By Verticals:

  • BFSI
  • Consumer Goods and Retail
  • Manufacturing
  • Information Technology (IT) and ITeS (Information Technology Enabled Services)
  • Telecommunications
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Travel and Hospitality
  • Education
  • Energy and Utilities
  • Others

List of Key Companies:

  • SAP
  • SAS
  • Aprimo
  • BrandMaker
  • Workfront
  • HCL Technologies
  • Oracle
  • Percolate
  • Allocadia
  • Adobe

Marketing Resource Management (MRM) Market Report Scope

This report provides an investigative analysis of the marketing resource management (mrm) market encapsulated in detailed sections such as

  • Research Methodology
  • Research Scope
  • Executive Market Summary: Industry Snapshot
  • Industry Outlook
  • Critical Success Factors (CSFs) for the Market
  • Market Dynamics
  • Key Opportunities
  • Market Porters Five Force Analysis
  • Market Value Chain/Ecosystem Analysis
  • Market Attractive Investment Proposition
  • Market PESTEL Analysis
  • Market Positioning of Key Vendors
  • Market Segmentation Outlook
  • Regional Outlook
  • Company Profiles of Key Vendors

Geographic Coverage

Geographically, the marketing resource management (mrm) Market report comprises dedicated sections centering on the regional market revenue and trends. The marketing resource management (mrm) market has been segmented on the basis of geographic regions into North America, Europe, Asia Pacific and Rest of the World (RoW). The RoW segment consists Latin America and the Middle East & Africa. The marketing resource management (mrm) market has been extensively analyzed on the basis of various regional factors such as demographics, gross domestic product (GDP), inflation rate, acceptance and others. marketing resource management (mrm) Market estimates have also been provided for the historical years 2017 & 2018 along with forecast for the period from 2018 - 2027.

  • North America marketing resource management (mrm) Market Revenue and Forecast
  • Europe marketing resource management (mrm) Market Revenue and Forecast
  • Asia Pacific marketing resource management (mrm) Market Revenue and Forecast
  • Latin America marketing resource management (mrm) Market Revenue and Forecast
  • Middle East and Africa marketing resource management (mrm) Market Revenue and Forecast

Key Questions Answered by Marketing Resource Management (MRM) Market Report

  • Market size and forecast of the marketing resource management (mrm) market for the period from 2018 to 2027
  • Compounded annual growth rate (CAGR%) for individual segments in various regional markets through 2025
  • Value chain analysis
  • Market share analysis combined with competitive landscape of key players
  • Profiles of key market players covering overall business operations, geographic presence, product portfolio, financial status and news coverage

(Reports will be updated due to COVID-19 impacts on the market)

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