Scented Candles Market Size, Share, Industry Growth & Forecast to 2027

Global Scented Candles Market Size, Share, Growth, Industry Trends, Competitive Analysis and Forecast to 2030

Price: 3600/- USD | Last Updated: June 21st, 2023

The global scented candles market size is anticipated to register a significant CAGR of over 3% during the forecast period 2021 to 2027. The improving living standard of people around the world is a primary factor driving the market growth. The changing lifestyles and work pressure is leading the stress level and other mental problems which are expected to increase the demand for scented candles. Furthermore, the increasing disposable income per capita and growing use of candles in home decoration are further expected to boost the market growth over the forecast period.

Market Drivers:

Increasing preference for home fragrances: Scented candles are popular for creating a pleasant and aromatic ambiance in homes. The growing preference for home fragrances to create a relaxing and cozy atmosphere drives the demand for scented candles. Consumers use scented candles to enhance their living spaces, mask unpleasant odors, and create a soothing environment.

Rising popularity of aromatherapy: Aromatherapy, the use of fragrances to promote well-being and relaxation, has gained significant popularity in recent years. Scented candles with essential oils and natural fragrances are often used in aromatherapy practices to create a calming atmosphere and promote relaxation. The increasing interest in aromatherapy contributes to the demand for scented candles.

Growing wellness and self-care trends: The wellness and self-care trends have led to an increased focus on creating a soothing and rejuvenating environment at home. Scented candles are often considered a part of self-care routines, offering a therapeutic and calming experience. Consumers use scented candles during meditation, yoga, or bath time to enhance relaxation and promote a sense of well-being.

Expansion of the hospitality industry: The hospitality industry, including hotels, resorts, and spas, utilizes scented candles to create a pleasant and inviting atmosphere for guests. Scented candles are often used in guest rooms, lobbies, and relaxation areas to enhance the overall guest experience. The growth of the hospitality industry drives the demand for scented candles for decorative and fragrance purposes.

Increasing consumer disposable income: Rising disposable income levels enable consumers to spend more on luxury and lifestyle products, including scented candles. As consumers have more discretionary income, they are willing to invest in scented candles to enhance their living spaces and create a personalized and luxurious environment.

Growing e-commerce and online retail channels: The availability of scented candles through e-commerce platforms and online retail channels has significantly expanded consumer access to a wide variety of scented candle products. The convenience of online shopping and the ability to explore different scents and brands contribute to the growth of the scented candles market.

Innovative product offerings and packaging: Manufacturers are continuously introducing innovative scented candle products, such as multi-wick candles, decorative designs, unique fragrances, and eco-friendly options. These product innovations attract consumer attention and drive the demand for scented candles. Additionally, attractive and aesthetically pleasing packaging plays a crucial role in attracting consumers and enhancing the overall buying experience.

Seasonal and festive demand: Scented candles are often associated with specific seasons and festive occasions. During holidays, celebrations, and special events, the demand for scented candles tends to increase as consumers seek to create a festive and cozy atmosphere. Seasonal fragrances and themed scented candles are particularly popular during these times.

Market Outlook:

Benchmark Year		2022
Market Size
Market Growth (CAGR)		> 3% (2023 to 2030)
Largest Market Share		North America
Analysis Period		2020-2030
Market Players		Bolsius International, Welburn Candles, L Brands, The Yankee Candle, and Reckitt Benckiser

Market Insights:

The global scented candles market is bifurcated into the material, product, fragrance, distribution channel, and geography. On the basis of product, the market is further segmented into container-based, pillar, and others. The container-based segment dominated the global market in 2020 and estimated to hold the largest market share of over half of the market. The availability of a wide range of fragrances is a major factor to drive the segment growth. Furthermore, the increasing number of restaurants and growing home decoration activities is expected to drive the segment growth.

On the basis of distribution channels, the market is segmented into supermarkets & hypermarkets, convenience stores, and online. The supermarkets and hypermarkets segment dominated the global scented candles market in 2020 and expected to grow at a significant growth rate over the forecast period. The increasing preference towards supermarkets & hypermarkets of consumers for shopping is a major factor to drive the segment growth. The availability of a wide range of products and huge discounts is anticipated to drive the segment growth over the forecast period.

Scented Candles Market Forecast

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The scented candles comprehensive study offers an in-depth analysis of industry trends, market size, competitive analysis, and market forecast – 2021 to 2027. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The scented candles market research report presents the analysis of each segment from 2018 to 2027 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Market Segmentation:

By Material:

Synthetic Wax
Paraffin Wax
Vegetable Wax
Animal Wax

By Product:

Container-based
Pillar
Others

By Fragrance:

Fruit
Flower
Blends
Others

By Distribution Channel:

Supermarkets & Hypermarkets
Convenience Stores
Online

By Region:

North America
Europe
Asia Pacific
Latin America
Middle East & Africa

Geographic Coverage:

Geographically, North America dominated the global scented candles market in 2020 and held the largest market share of over one-third percent of the market in terms of revenue. The increasing disposable income and the increasing expenditure on home decoration is a major factor to drive the market growth in the region. Furthermore, the changing lifestyle, increasing trend for vacationing, and dining out are further anticipated to boost the market growth in North America.

Competition Assessment:

Some of the major market players operating in the global scented candles market are Bolsius International, Welburn Candles, L Brands, The Yankee Candle, and Reckitt Benckiser. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

Bolsius International
Welburn Candles
L Brands
The Yankee Candle
Reckitt Benckiser
Newell Brands
BeCandle
Diptyque
Godrej Consumer Products
Lee Naturals

Key Questions Answered by Scented Candles Market Report

Global scented candles market forecasts from 2021-2027
Regional scented candles market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
Country-level forecasts from 2021-2027 covering 15 major countries from the aforementioned regions
Scented candles submarket forecasts from 2021-2027 covering the market by material, by product, by fragrance, by distribution channel, and geography
Various industry models such as SWOT analysis, Value Chain Analysis pertaining to scented candles market
Analysis of the key factors driving and restraining the growth of the global, regional and country-level scented candles markets from 2021-2027
Competitive Landscape and market positioning of top 10 players operating in the scented candles market

Table of Content:

1. Preface

1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.4. Assumptions

2. Executive Summary

2.1. Global Scented Candles Market Portraiture
2.2. Global Scented Candles Market, by Material, 2020 (USD Mn)
2.3. Global Scented Candles Market, by Product, 2020 (USD Mn)
2.4. Global Scented Candles Market, by Fragrance, 2020 (USD Mn)
2.5. Global Scented Candles Market, by Distribution Channel, 2020 (USD Mn)
2.6. Global Scented Candles Market, by Geography, 2020 (USD Mn)

3. Global Scented Candles Market Analysis

3.1. Scented Candles Market Overview
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Drivers
3.3.2. Challenges
3.3.3. Opportunities
3.4. Attractive Investment Proposition
3.5. Competitive Analysis
3.6. COVID-19 Impact Analysis

4. Global Scented Candles Market By Material, 2018 – 2027 (USD Mn)

4.1. Overview
4.2. Synthetic Wax
4.3. Paraffin Wax
4.4. Vegetable Wax
4.5. Animal Wax

5. Global Scented Candles Market By Product, 2018 – 2027 (USD Mn)

5.1. Overview
5.2. Container-based
5.3. Pillar
5.4. Others

6. Global Scented Candles Market By Fragrance, 2018 – 2027 (USD Mn)

6.1. Overview
6.2. Fruit
6.3. Flower
6.4. Blends
6.5. Others

7. Global Scented Candles Market By Distribution Channel, 2018 – 2027 (USD Mn)

7.1. Overview
7.2. Supermarkets & Hypermarkets
7.3. Convenience Stores
7.4. Online

8. North America Scented Candles Market Analysis and Forecast, 2018 – 2027 (USD Mn)

8.1.1. Overview
8.1.2. North America Scented Candles Market by Material (2018-2027 USD Mn)
8.1.3. North America Scented Candles Market by Product (2018-2027 USD Mn)
8.1.4. North America Scented Candles Market by Fragrance (2018-2027 USD Mn)
8.1.5. North America Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
8.1.6. North America Scented Candles Market by Country (2018-2027 USD Mn)
8.1.6.1. U.S.
8.1.6.1.1. U.S. Scented Candles Market by Material (2018-2027 USD Mn)
8.1.6.1.2. U.S. Scented Candles Market by Product (2018-2027 USD Mn)
8.1.6.1.3. U.S. Scented Candles Market by Fragrance (2018-2027 USD Mn)
8.1.6.1.4. U.S. Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
8.1.6.2. Canada
8.1.6.2.1. Canada Scented Candles Market by Material (2018-2027 USD Mn)
8.1.6.2.2. Canada Scented Candles Market by Product (2018-2027 USD Mn)
8.1.6.2.3. Canada Scented Candles Market by Fragrance (2018-2027 USD Mn)
8.1.6.2.4. Canada Scented Candles Market by Distribution Channel (2018-2027 USD Mn)

9. Europe Scented Candles Market Analysis and Forecast, 2018 – 2027 (USD Mn)

9.1.1. Overview
9.1.2. Europe Scented Candles Market by Material (2018-2027 USD Mn)
9.1.3. Europe Scented Candles Market by Product (2018-2027 USD Mn)
9.1.4. Europe Scented Candles Market by Fragrance (2018-2027 USD Mn)
9.1.5. Europe Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
9.1.6. Europe Scented Candles Market by Country (2018-2027 USD Mn)
9.1.6.1. Germany
9.1.6.1.1. Germany Scented Candles Market by Material (2018-2027 USD Mn)
9.1.6.1.2. Germany Scented Candles Market by Product (2018-2027 USD Mn)
9.1.6.1.3. Germany Scented Candles Market by Fragrance (2018-2027 USD Mn)
9.1.6.1.4. Germany Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
9.1.6.2. U.K.
9.1.6.2.1. U.K. Scented Candles Market by Material (2018-2027 USD Mn)
9.1.6.2.2. U.K. Scented Candles Market by Product (2018-2027 USD Mn)
9.1.6.2.3. U.K. Scented Candles Market by Fragrance (2018-2027 USD Mn)
9.1.6.2.4. U.K. Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
9.1.6.3. France
9.1.6.3.1. France Scented Candles Market by Material (2018-2027 USD Mn)
9.1.6.3.2. France Scented Candles Market by Product (2018-2027 USD Mn)
9.1.6.3.3. France Scented Candles Market by Fragrance (2018-2027 USD Mn)
9.1.6.3.4. France Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
9.1.6.4. Italy
9.1.6.4.1. Italy Scented Candles Market by Material (2018-2027 USD Mn)
9.1.6.4.2. Italy Scented Candles Market by Product (2018-2027 USD Mn)
9.1.6.4.3. Italy Scented Candles Market by Fragrance (2018-2027 USD Mn)
9.1.6.4.4. Italy Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
9.1.6.5. Rest of Europe
9.1.6.5.1. Rest of Europe Scented Candles Market by Material (2018-2027 USD Mn)
9.1.6.5.2. Rest of Europe Scented Candles Market by Product (2018-2027 USD Mn)
9.1.6.5.3. Rest of Europe Scented Candles Market by Fragrance (2018-2027 USD Mn)
9.1.6.5.4. Rest of Europe Scented Candles Market by Distribution Channel (2018-2027 USD Mn)

10. Asia Pacific Scented Candles Market Analysis and Forecast, 2018 – 2027 (USD Mn)

10.1.1. Overview
10.1.2. Asia Pacific Scented Candles Market by Material (2018-2027 USD Mn)
10.1.3. Asia Pacific Scented Candles Market by Product (2018-2027 USD Mn)
10.1.4. Asia Pacific Scented Candles Market by Fragrance (2018-2027 USD Mn)
10.1.5. Asia Pacific Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
10.1.6. Asia Pacific Scented Candles Market by Country (2018-2027 USD Mn)
10.1.6.1. China
10.1.6.1.1. China Scented Candles Market by Material (2018-2027 USD Mn)
10.1.6.1.2. China Scented Candles Market by Product (2018-2027 USD Mn)
10.1.6.1.3. China Scented Candles Market by Fragrance (2018-2027 USD Mn)
10.1.6.1.4. China Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
10.1.6.2. Japan
10.1.6.2.1. Japan Scented Candles Market by Material (2018-2027 USD Mn)
10.1.6.2.2. Japan Scented Candles Market by Product (2018-2027 USD Mn)
10.1.6.2.3. Japan Scented Candles Market by Fragrance (2018-2027 USD Mn)
10.1.6.2.4. Japan Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
10.1.6.3. Rest of Asia Pacific
10.1.6.3.1. Rest of Asia Pacific Scented Candles Market by Material (2018-2027 USD Mn)
10.1.6.3.2. Rest of Asia Pacific Scented Candles Market by Product (2018-2027 USD Mn)
10.1.6.3.3. Rest of Asia Pacific Scented Candles Market by Fragrance (2018-2027 USD Mn)
10.1.6.3.4. Rest of Asia Pacific Scented Candles Market by Distribution Channel (2018-2027 USD Mn)

11. Latin America (LATAM) Scented Candles Market Analysis and Forecast, 2018 – 2027 (USD Mn)

11.1.1. Overview
11.1.2. Latin America Scented Candles Market by Material (2018-2027 USD Mn)
11.1.3. Latin America Scented Candles Market by Product (2018-2027 USD Mn)
11.1.4. Latin America Scented Candles Market by Fragrance (2018-2027 USD Mn)
11.1.5. Latin America Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
11.1.6. Latin America Scented Candles Market by Country (2018-2027 USD Mn)
11.1.6.1. Brazil
11.1.6.1.1. Brazil Scented Candles Market by Material (2018-2027 USD Mn)
11.1.6.1.2. Brazil Scented Candles Market by Product (2018-2027 USD Mn)
11.1.6.1.3. Brazil Scented Candles Market by Fragrance (2018-2027 USD Mn)
11.1.6.1.4. Brazil Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
11.1.6.2. Mexico
11.1.6.2.1. Mexico Scented Candles Market by Material (2018-2027 USD Mn)
11.1.6.2.2. Mexico Scented Candles Market by Product (2018-2027 USD Mn)
11.1.6.2.3. Mexico Scented Candles Market by Fragrance (2018-2027 USD Mn)
11.1.6.2.4. Mexico Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
11.1.6.3. Rest of Latin America
11.1.6.3.1. Rest of Latin America Scented Candles Market by Material (2018-2027 USD Mn)
11.1.6.3.2. Rest of Latin America Scented Candles Market by Product (2018-2027 USD Mn)
11.1.6.3.3. Rest of Latin America Scented Candles Market by Fragrance (2018-2027 USD Mn)
11.1.6.3.4. Rest of Latin America Scented Candles Market by Distribution Channel (2018-2027 USD Mn)

12. Middle East and Africa Scented Candles Market Analysis and Forecast, 2018 – 2027 (USD Mn)

12.1.1. Overview
12.1.2. MEA Scented Candles Market by Material (2018-2027 USD Mn)
12.1.3. MEA Scented Candles Market by Product (2018-2027 USD Mn)
12.1.4. MEA Scented Candles Market by Fragrance (2018-2027 USD Mn)
12.1.5. MEA Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
12.1.6. Middle East and Africa Scented Candles Market, by Country (2018-2027 USD Mn)
12.1.6.1. GCC
12.1.6.1.1. GCC Scented Candles Market by Material (2018-2027 USD Mn)
12.1.6.1.2. GCC Scented Candles Market by Product (2018-2027 USD Mn)
12.1.6.1.3. GCC Scented Candles Market by Fragrance (2018-2027 USD Mn)
12.1.6.1.4. GCC Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
12.1.6.2. South Africa
12.1.6.2.1. South Africa Scented Candles Market by Material (2018-2027 USD Mn)
12.1.6.2.2. South Africa Scented Candles Market by Product (2018-2027 USD Mn)
12.1.6.2.3. South Africa Scented Candles Market by Fragrance (2018-2027 USD Mn)
12.1.6.2.4. South Africa Scented Candles Market by Distribution Channel (2018-2027 USD Mn)
12.1.6.3. Rest of MEA
12.1.6.3.1. Rest of MEA Scented Candles Market by Material (2018-2027 USD Mn)
12.1.6.3.2. Rest of MEA Scented Candles Market by Product (2018-2027 USD Mn)
12.1.6.3.3. Rest of MEA Scented Candles Market by Fragrance (2018-2027 USD Mn)
12.1.6.3.4. Rest of MEA Scented Candles Market by Distribution Channel (2018-2027 USD Mn)

13. Company Profiles

13.1. Bolsius International
13.1.1. Business Description
13.1.2. Financial Health and Budget Allocation
13.1.3. Product Positions/Portfolio
13.1.4. Recent Development
13.1.5. SWOT Analysis
13.2. Welburn Candles
13.2.1. Business Description
13.2.2. Financial Health and Budget Allocation
13.2.3. Product Positions/Portfolio
13.2.4. Recent Development
13.2.5. SWOT Analysis
13.3. L Brands
13.3.1. Business Description
13.3.2. Financial Health and Budget Allocation
13.3.3. Product Positions/Portfolio
13.3.4. Recent Development
13.3.5. SWOT Analysis
13.4. The Yankee Candle
13.4.1. Business Description
13.4.2. Financial Health and Budget Allocation
13.4.3. Product Positions/Portfolio
13.4.4. Recent Development
13.4.5. SWOT Analysis
13.5. Reckitt Benckiser
13.5.1. Business Description
13.5.2. Financial Health and Budget Allocation
13.5.3. Product Positions/Portfolio
13.5.4. Recent Development
13.5.5. SWOT Analysis
13.6. Newell Brands
13.6.1. Business Description
13.6.2. Financial Health and Budget Allocation
13.6.3. Product Positions/Portfolio
13.6.4. Recent Development
13.6.5. SWOT Analysis
13.7. BeCandle
13.7.1. Business Description
13.7.2. Financial Health and Budget Allocation
13.7.3. Product Positions/Portfolio
13.7.4. Recent Development
13.7.5. SWOT Analysis
13.8. Diptyque
13.8.1. Business Description
13.8.2. Financial Health and Budget Allocation
13.8.3. Product Positions/Portfolio
13.8.4. Recent Development
13.8.5. SWOT Analysis
13.9. Godrej Consumer Products
13.9.1. Business Description
13.9.2. Financial Health and Budget Allocation
13.9.3. Product Positions/Portfolio
13.9.4. Recent Development
13.9.5. SWOT Analysis
13.10. Lee Naturals
13.10.1. Business Description
13.10.2. Financial Health and Budget Allocation
13.10.3. Product Positions/Portfolio
13.10.4. Recent Development
13.10.5. SWOT Analysis

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