Strawberry Market Size & Growth Analysis to 2030

Key Finding:

• The market is anticipated to grow at a significant CAGR of over 5% during the forecast period
• On the basis of nature, the conventional segment dominated the market in 2023
• Geographically, North America held the largest revenue share of the global market and Asia Pacific is registering the fastest CAGR by 2030

The global strawberry market size is anticipated to grow at a significant CAGR of over 5% during the forecast period from 2024 to 2030. The increasing consumer awareness about the health benefits associated with strawberry consumption, such as high levels of antioxidants, vitamins, and fiber, has fueled demand. Additionally, the growing trend towards healthy and organic food choices has led to a surge in the demand for organic strawberries. Furthermore, the versatility of strawberries in various culinary applications, including desserts, beverages, and snacks, has expanded their market reach. Improved agricultural practices, technological advancements, and favorable climatic conditions in key strawberry-producing regions also play pivotal roles in driving market growth. The accessibility of strawberries year-round due to global trade further boosts market expansion. As consumers continue to prioritize health-conscious choices and diverse food experiences, the market is poised to thrive, driven by these multifaceted factors.

Market Snapshot:

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Market Trends:

The strawberry market is experiencing several notable trends that are shaping the industry’s landscape and influencing consumer behavior. One prominent trend is the escalating demand for organic strawberries. As consumers become increasingly conscious of their health and the environment, there is a growing preference for organic produce, including strawberries. The desire for pesticide-free options and environmentally sustainable farming practices is driving this trend, with consumers actively seeking products that align with their health-conscious and eco-friendly values.

In parallel, there’s a significant wave of innovation in farming techniques within the strawberry industry. Agricultural technology is advancing, and farmers are adopting methods such as hydroponics and vertical farming to enhance production efficiency, reduce resource usage, and ensure a more consistent supply of strawberries throughout the year. These technological advancements are not only increasing the overall yield but also contributing to the industry’s sustainability and resilience to seasonal variations.

The global focus on health and wellness is another influential trend in the strawberry market. Consumers are prioritizing nutritious food choices, and strawberries, with their rich content of vitamins, antioxidants, and fiber, are fitting into this health-conscious narrative. This trend is driving the consumption of fresh strawberries as well as processed strawberry products, such as jams, juices, and frozen strawberries, meeting the demand for both convenience and nutritional benefits.

Moreover, the strawberry market is experiencing a shift towards sustainability. Companies and farmers are increasingly adopting environmentally friendly practices in strawberry cultivation. This includes initiatives to reduce carbon footprints, minimize waste, and promote biodiversity. The emphasis on sustainability is not only driven by consumer preferences but also by a broader recognition of the importance of responsible and eco-friendly agricultural practices.

The globalization of the strawberry market is another noteworthy trend. Advances in transportation and logistics have enabled the year-round availability of strawberries in various regions, contributing to increased consumption. This globalized supply chain allows consumers to access strawberries from different parts of the world, reducing seasonal limitations and expanding the market’s reach.

Market Challenges:

The strawberry market faces several challenges that impact its dynamics and sustainability. One significant challenge is the vulnerability of strawberry crops to environmental factors, including changes in climate patterns, extreme weather events, and susceptibility to pests and diseases. These factors can lead to yield fluctuations and impact overall production. Additionally, the perishable nature of strawberries poses logistical challenges in terms of transportation and storage, contributing to potential post-harvest losses. Rising production costs, including inputs like labor, water, and land, pose economic challenges for growers. Market volatility and fluctuating prices, influenced by factors such as global supply and demand dynamics, further compound the challenges faced by stakeholders in the strawberry industry.

Market Opportunities:

The strawberry market presents compelling opportunities driven by evolving consumer preferences and global trends. Increasing awareness of the health benefits associated with strawberry consumption positions the fruit as a sought-after option in the growing market for nutritious and functional foods. The rising demand for organic and sustainably produced strawberries opens avenues for growers to cater to environmentally conscious consumers. Furthermore, the expansion of processed strawberry products, such as jams, juices, and frozen options, provides opportunities for value addition and diversification within the market. Innovations in farming techniques, including precision agriculture and controlled environment agriculture, offer the potential to enhance yields and address environmental concerns, contributing to the overall growth of the strawberry industry.

Market Insights:

The global strawberry market is bifurcated into nature, type, application, distribution channel, and geography. On the basis if nature, the market is further segmented into organic and conventional. The conventional segment dominated the global market in 2023. The dominance is attributed to factors such as economies of scale, lower production costs facilitated by synthetic pesticides and fertilizers, and a well-established supply chain infrastructure. Conventional strawberries are generally more affordable for consumers, appealing to a broad market. However, there is a noticeable shift in consumer preferences towards healthier and more sustainable options, reflected in the steady growth of the organic segment. Increasing awareness of health and environmental concerns, coupled with a willingness to pay premium prices for organic produce, has contributed to the organic segment’s rise.

Organic Strawberries: The demand for organic strawberries has been steadily increasing, driven by a growing consumer preference for healthier and environmentally sustainable food choices. Organic strawberries are cultivated without synthetic pesticides and fertilizers, aligning with the rising awareness of the harmful effects of conventional farming practices. Consumers often perceive organic strawberries as more nutritious and environmentally friendly. The premium prices associated with organic produce may be offset by the perceived health benefits and ethical considerations, contributing to the steady growth of the organic strawberry market. Organic certifications play a crucial role in building consumer trust and influencing purchasing decisions.

Conventional Strawberries: Conventional strawberries remain a dominant force in the market, catering to a broad consumer base. These strawberries are typically grown using conventional farming methods that may involve synthetic pesticides and fertilizers. The conventional segment benefits from well-established supply chains, economies of scale, and often lower production costs. While some consumers may choose conventional strawberries for their affordability, others may be driven by factors such as taste, appearance, or the availability of specific varieties. However, concerns about pesticide residues and environmental impacts have prompted some consumers to explore organic alternatives, challenging the traditional dominance of the conventional strawberry market.

The strawberry market research report presents the analysis of each segment from 2020 to 2030 considering 2023 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2024 to 2030.

Historical & Forecast Period

• 2020-22 – Historical Year
• 2023 – Base Year
• 2024-2030 – Forecast Period

Market Segmentation:

By Nature:

• Organic
• Conventional

By Type:

• June Bearing
• Ever bearing
• Day-neutral

By Application:

• Food and Beverage
• Cosmetics and Personal Care
• Others

By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Independent Retailers
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

Geographically, North America dominated the global strawberry market in the benchmark year 2023 and anticipated to grow at the same trend by 2030. California, with its optimal growing conditions and advanced agricultural practices, plays a pivotal role in this dominance. The state is a major contributor to the world’s strawberry production, supplying a significant portion of the domestic market and serving as a key exporter to international markets. The ability of California to produce strawberries year-round due to its diverse microclimates and the implementation of advanced farming technologies positions North America as a major player, meeting both local and global demand for this popular berry.

The dominance of North America in the strawberry market is further emphasized by the collaborative efforts with Mexico, another significant contributor to the region’s strawberry production. Together, the United States and Mexico form a formidable force in the export market, supplying strawberries to various parts of the world. However, the dynamic nature of the agricultural industry means that market conditions can evolve, and factors such as climate changes, market demand shifts, or emerging competition may influence the balance of dominance over time.

Competitive Landscape:

Some of the prominent market players operating in the global strawberry market are Dole Food, Chinwong food, Driscoll’s, Naturipe Farms, California Giant Berry Farms, and Berry Gardens Ltd. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Dole Food (US)
• Chinwong food (Thailand)
• Driscoll’s (US)
• Naturipe Farms (US)
• California Giant Berry Farms (US)
• Berry Gardens Ltd. (UK)
• Wish Farms (US)
• Fresh Del Monte Produce Inc. (US)
• Well•Pict Berries, Inc. (US)
• The Wonderful Company LLC (US)
• Sun Belle Inc. (US)
• Costa Group Holdings Limited (Australia)

Key Questions Answered by Strawberry Market Report

• Global strawberry market forecasts from 2024-2030
• Regional market forecasts from 2024-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2024-2030 covering 15 major countries from the regions as mentioned above
• Strawberry submarket forecasts from 2024-2030 covering the market by nature, type, application, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level strawberry markets from 2024-2030
• Competitive Landscape and market positioning of top 10 players operating in the market