Turkey Meat Market Size & Growth Analysis to 2030

The global turkey meat market size was valued at around USD 7 billion in 2022 and anticipated to register a higher CAGR over the forecast period from 2023 to 2030. The market is driven by several factors. Increasing health consciousness and the demand for protein-rich diets contribute to the growing popularity of turkey meat as a lean and healthy protein source. Cultural influences and dietary preferences during festive seasons also drive demand. Changing consumer lifestyles and the need for convenient food options have led to the development of value-added turkey products. Environmental considerations and sustainability concerns favor turkey meat due to its lower environmental impact. Product innovation, marketing efforts, accessibility, international trade, and government support further contribute to the growth of the turkey meat market.

Market Snapshot:

Market Drivers:

Increasing Health Consciousness: Consumers are becoming more health-conscious and are seeking leaner and healthier protein sources. Turkey meat is often considered a healthier alternative to other meats due to its lower fat content and higher protein content. The growing focus on health and wellness is driving the demand for turkey meat.

Rising Demand for Protein-rich Diets: As the global population continues to grow, there is an increasing demand for protein-rich diets. Turkey meat is an excellent source of high-quality protein, making it a popular choice among individuals following high-protein diets, athletes, and fitness enthusiasts.

Dietary Preferences and Cultural Influences: Turkey meat is a staple in many culinary traditions and cultural celebrations. Its popularity during festive seasons, such as Thanksgiving and Christmas, drives the demand for turkey meat. Additionally, as global food preferences evolve, the consumption of turkey meat is expanding in various regions, driven by the desire to explore different cuisines and diversify protein sources.

Changing Consumer Lifestyles: Rapid urbanization, busy lifestyles, and a rise in dual-income households have led to a shift in consumer preferences towards convenient and easy-to-prepare food options. Turkey meat products, such as ground turkey, turkey sausages, and deli meat, provide convenient and versatile options for quick and nutritious meals.

Environmental Considerations: The environmental impact of meat production is a growing concern among consumers. Compared to other meats, turkey meat production generally has a lower environmental footprint in terms of greenhouse gas emissions and water usage. This factor has led to increased interest in turkey meat as a more sustainable protein choice.

Product Innovation and Marketing Efforts: Continuous product innovation and effective marketing campaigns by turkey meat producers and retailers have contributed to increased consumer awareness and demand. The introduction of value-added turkey products, such as ready-to-cook marinated turkey cuts or turkey-based convenience meals, has expanded the market and attracted new consumers.

Availability and Accessibility: The availability and accessibility of turkey meat products have improved in many regions. Expanded distribution networks, increased availability of turkey meat in supermarkets and specialty stores, and the growth of online grocery platforms have made turkey meat more accessible to a broader consumer base.

International Trade and Export Opportunities: Turkey meat is traded globally, with various countries importing and exporting turkey products. The expansion of international trade and export opportunities has stimulated the turkey meat market, creating new avenues for growth and driving industry competitiveness.

Government Support and Regulations: Government policies and regulations can significantly impact the turkey meat market. Supportive policies, such as subsidies for turkey farmers, promotional campaigns to encourage domestic consumption, and regulations ensuring food safety and quality standards, can positively influence the market growth.

Market Insights:

Market Analysis by Product Type

The global turkey meat market is bifurcated into product type, value chain, distribution analysis, and geography. On the basis of product type, the fresh turkey meat segment has often been considered the dominant segment in terms of overall consumption and market value. Fresh turkey meat is highly sought after during festive seasons, particularly Thanksgiving and Christmas, where it is a traditional centerpiece for holiday meals. Fresh turkey meat is valued for its natural flavor, tenderness, and the ability to customize cooking methods and seasonings to suit individual preferences. It is often perceived as a premium product due to its freshness and higher price point compared to processed or frozen alternatives.

Moreover, fresh turkey meat is often associated with specific cultural and culinary traditions, further driving its popularity. Many consumers prioritize the experience of selecting and preparing a fresh turkey for special occasions, emphasizing its importance as a centerpiece for celebratory meals. While processed and frozen turkey meat segments have also experienced growth and demand, especially due to their convenience and extended shelf life, the dominant market share has typically been held by fresh turkey meat. However, it’s important to note that market dynamics can change over time, and consumer preferences may shift, potentially impacting the dominance of each segment.

Segment Definition:

Fresh Turkey Meat: This segment includes turkey meat that is sold in its natural state, without undergoing any freezing or processing. Fresh turkey meat is preferred by consumers who prioritize the taste, texture, and overall quality of the meat. It is commonly used for cooking and roasting applications, especially during festive occasions.

Frozen Turkey Meat: Frozen turkey meat refers to turkey products that have been frozen to extend their shelf life. This segment offers convenience and flexibility as it allows consumers to store turkey meat for longer periods and use it as needed. Frozen turkey meat is widely available in supermarkets and grocery stores and is commonly used in households, restaurants, and foodservice establishments.

Processed Turkey Meat: The processed turkey meat segment includes value-added products derived from turkey, such as ground turkey, turkey sausages, turkey bacon, and turkey deli meat. These products undergo processing techniques like grinding, curing, smoking, or seasoning to enhance flavor, convenience, and versatility. Processed turkey meat is popular for its usage in sandwiches, burgers, salads, soups, and other convenient meal options.

Market Analysis by Distribution Channel

On the basis of distribution channel, the global turkey meat market is bifurcated into supermarkets and hypermarkets, convenience stores, specialty stores, online, and others. The supermarket and hypermarket segment is estimated to hold the largest revenue share of the global market in the benchmark year. Supermarkets and hypermarkets offer a diverse selection of turkey meat products, including fresh, frozen, and processed options. They provide consumers with a one-stop shopping experience, allowing them to find all their turkey meat needs in one location. Furthermore, the supermarkets and hypermarkets are often conveniently located, making them easily accessible to a large number of consumers. They typically have longer operating hours, allowing customers to shop at their preferred time. The spacious store layout and organized sections make it convenient for shoppers to find and choose from a wide range of turkey meat products.

Moreover, supermarkets and hypermarkets carry products from various brands, creating a competitive environment. This variety allows consumers to compare different brands, product variations, and price points. It also gives turkey meat producers and suppliers the opportunity to showcase their products and compete for shelf space and visibility. While supermarkets and hypermarkets are typically the dominant segment, other distribution channels, such as convenience stores, specialty stores, online retail, and others, also play important roles in the turkey meat market.

Segment Definition:

Supermarkets and Hypermarkets: Supermarkets and hypermarkets are the primary distribution channels for turkey meat. These large retail stores offer a wide range of turkey meat products, including fresh, frozen, and processed options. They provide convenience and a one-stop shopping experience for consumers, allowing them to choose from different brands and product variations.

Convenience Stores: Convenience stores also play a role in the distribution of turkey meat, particularly for quick and on-the-go purchases. These smaller retail outlets cater to consumers seeking convenience and immediate access to turkey meat products. They often stock a selection of pre-packaged turkey products, such as deli meats or frozen turkey cuts.

Specialty Stores: Specialty stores focusing on meat and poultry products may offer a dedicated section for turkey meat. These stores typically emphasize high-quality and specialized products, including premium or organic turkey meat. Specialty stores attract consumers seeking specific types or cuts of turkey meat, and they may provide personalized service and expertise.

Online Retail: The online retail channel has gained prominence in the turkey meat market, providing consumers with the convenience of ordering turkey meat products from the comfort of their homes. Online platforms offer a wide selection of turkey meat options, including fresh, frozen, and processed products. This channel caters to consumers who prefer doorstep delivery and the ability to compare prices and product options.

Others: This category includes various additional distribution channels, such as local butcher shops, farmers’ markets, direct-to-consumer sales from turkey farms, and foodservice establishments. Local butcher shops and farmers’ markets often offer fresh turkey meat sourced directly from local suppliers. Foodservice establishments, such as restaurants, hotels, and caterers, also play a role in the distribution of turkey meat for prepared meals and dining experiences.

The turkey meat market research report presents the analysis of each segment from 2020 to 2030 considering 2022 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2023 to 2030.

Historical & Forecast Period

• 2020-21 – Historical Year
• 2022 – Base Year
• 2023-2030 – Forecast Period

Market Segmentation:

By Product Type:

• Fresh Turkey Meat
• Frozen Turkey Meat
• Processed Turkey Meat

By Value Chain:

• Turkey Farming
• Turkey Processing
• Packaging and Distribution

By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

On the basis of region, North America is considered the dominant region in the global turkey meat market. The United States, in particular, plays a major role in this dominance. The region boasts a robust turkey meat production industry with a well-established supply chain and advanced farming practices. The United States is one of the largest producers of turkey meat globally, meeting both domestic and international demand. North America also has a strong tradition of consuming turkey, especially during traditional holiday meals like Thanksgiving and Christmas, contributing to its high per capita consumption. The cultural significance of turkey in North American cuisine and its widespread availability further solidify the region’s dominant position. Additionally, North American countries, particularly the United States, have a significant presence in the global export market, supplying turkey meat to various regions across the world.

Competitive Assessment:

Some of the major market players operating in the global turkey meat market are Butterball LLC, Cargill, Incorporated, Jennie-O Turkey Store (a subsidiary of Hormel Foods Corporation), Tyson Foods, Inc., and Seaboard Corporation. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Butterball LLC
• Cargill, Incorporated
• Jennie-O Turkey Store (a subsidiary of Hormel Foods Corporation)
• Tyson Foods, Inc.
• Seaboard Corporation
• Perdue Farms Inc.
• Farbest Foods Inc.
• Honeysuckle White (a brand of Cargill, Incorporated)
• Mountaire Farms Inc.
• Prestage Farms Inc.

Key Questions Answered by Turkey Meat Market Report

• Global turkey meat market forecasts from 2023-2030
• Regional market forecasts from 2023-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2023-2030 covering 15 major countries from the regions as mentioned above
• Turkey meat submarket forecasts from 2023-2030 covering the market by product type, value chain, distribution channel, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level turkey meat markets from 2023-2030
• Competitive Landscape and market positioning of top 10 players operating in the market