Vitamins Market Size, Share, Growth, Global Trends, Industry Analysis and Forecast to 2027

Price: 3200/- USD | Published Date: September 22, 2020 |

The global vitamins market size is projected to grow at the CAGR of 7% market during 2020-2027. Increasing consumer awareness about malnutrition and preventive healthcare are major factors driving the consumption of vitamin supplements. With age, it becomes difficult for the body to optimally absorb the required nutrients from food. Loss of enthusiasm is also a common problem among the geriatric population. Elderly people tend to suffer from vitamin D deficiency as they are less exposed to sunlight. Therefore, there is a growing dependence on vitamin D supplements among the geriatric population, especially in Asia. Moreover, increasing incidence of various lifestyle diseases such as night blindness, osteomalacia, digestive disorders, and other vitamin deficiency diseases, along with the hectic lifestyles of people are expected to propel the growth of the global vitamin market.

Market Insights:

The key factors contributing to this market growth is the increased use of food and beverages. The global vitamin market has also been witnessing increasing demand from the Cosmeceuticals industry. However, differences in consumer preferences is a challenge to the growth of this market. Cosmeceuticals are cosmetics with pharmacological benefits. The market is expected to grow at a CAGR of over 7% during the forecast period. Some of the vitamins that are commonly used by this segment are vitamin B3, vitamin K, vitamin E, and vitamin A and its derivatives, such as retinol, retinaldehyde, oxoretinoids, and retinyl esters. Also, cosmeceuticals with vitamins are increasingly used as therapeutic adjuncts.

Market Segment Insights:

Water-soluble and fat-soluble are the prime variants of vitamins. Fat-soluble vitamins are stored in the fat cells whereas; water-soluble vitamins are not stored in the body. Vitamins B1, B2, B3, B6, B12, and vitamin C are types of water-soluble vitamins and vitamins A, D, E, and K are the type of fat-soluble vitamins. Vitamin E is projected to be the largest segment and accounts for major share of the global vitamins market. The market is witnessing growth due to an increase in demand from various end-user industries such as feed, cosmetics, and pharmaceuticals. Vitamins are available widely as over the counter products.

Global Vitamins Market Segmentation:

By Product, 2018–2027 ($ Millon)

    • Traditional Therapy
    • Water Soluble
    • Fat Soluble
      • Vitamin A
      • Vitamin E
      • Vitamin K
      • Vitamin D

Global Vitamins Market, by Application, 2018–2027 ($ Millon)

    • Feed
    • Personal Care
    • Food & beverages
    • Pharmaceuticals

Global Vitamins Market, by Geography, 2018-2027 ($ Millon)

    • North America
    • Europe
    • Asia Pacific
    • Latin America (LATAM)
    • Middle East and Africa (MEA)

Regional Insights:

The Asia Pacific was the largest market for vitamin supplements in 2019, accounting for 31% of the global market share. It was followed by Europe and North America with a combined market share of over 50%. From 2020 to 2027, in terms of value, the Asia Pacific vitamin supplements market is expected to expand at the highest CAGR during the forecast period owing to increasing demand from countries such as India and China. The increasing elderly population is also expected to propel the growth of the market in the region.

Market Competition Assessment:

The major players currently operating in the global vitamin market include BASF SE, Amway, ADM, Vitamin Shoppe DSM, Bayer AG, Pfizer and NBTY Inc.

List of Key Companies:

  • ADM
  • Amway
  • BASF SE
  • Bayer AG
  • DSM
  • NBTY, Inc.
  • Pfizer
  • Pharmavite LLC
  • Reckitt Benckiser Group PLC
  • Vitamin Shoppe

Key Questions Answered by Vitamins Market Report

  • Global vitamins market forecasts from 2020-2027
  • Regional vitamins market forecasts from 2020-2027 covering Asia-Pacific, North America, Europe, Middle East, and Africa, and Latin America
  • Country-level forecasts from 2020-2027 covering 15 major countries from the aforementioned regions
  • Vitamins submarket forecasts from 2020-2027 covering submarket 1, submarket 2 submarket 3
  • Various industry models such as SWOT analysis, Pestle Analysis, Porter’s Five Force model, Value Chain Analysis pertaining to the vitamins market
  • Analysis of the key factors driving and restraining the growth of the global, regional, and country-level vitamins markets from 2020-2027
  • Competitive Landscape and market positioning of top 10 players operating in the vitamins market

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Table of Content:


Chapter 1 Preface


1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions

Chapter 2 Executive Summary


2.1 Vitamins Market Portraiture
2.2 Global Vitamins Market, by Product Type, 2019 ($ Million)
2.3 Global Vitamins Market, by Application, 2019 ($ Million)
2.3 Global Vitamins Market, by Geography, 2019 (Value %)

Chapter 3 Global Vitamins Market Analysis


3.1 Global Vitamins Market Overview
3.2 Prevalence of Vitamins Market
3.3 Market Dynamics
3.3.1 Market Drivers
3.3.1.1 Aging population & increasing consumption of health supplements
3.3.2 Challenges
3.3.2.1 Advent of functional foods and botanicals
3.3.3 Opportunities
3.4 Attractive Investment Proposition
3.5 Competitive Analysis: Global Vitamins Market, 2019 (Value %)

Chapter 4 Global Vitamins Market Analysis, by product, 2018-2027 ($ Million)


4.1 Preface
4.2 Water Soluble
4.2.1 Vitamin B
4.2.2 Vitamin C
4.3 Fat Soluble
4.3.1 Vitamin A
4.3.2 Vitamin E
4.3.3 Vitamin K
4.3.4 Vitamin D

Chapter 5 Global Vitamins Market, by Application, 2018-2027 ($ Million)


5.1 Feed
5.2 Personal Care
5.3 Food & beverages
5.4 Pharmaceuticals

Chapter 5 Global Vitamins Market, by Geography, 2018-2027 ($ Million)


5.1 Preface
5.1 North America (U.S. & Canada)
5.2 Europe (U.K., Germany & Rest of Europe)
5.3 Asia Pacific (China, Japan, Singapore, South Korea and Rest of APAC)
5.4 Latin America (Mexico, Brazil and Rest of LATAM)
5.5 Middle East and Africa

Chapter 6 Company Profiles


6.1 ADM
6.2 Amway
6.3 BASF SE
6.4 Bayer AG
6.5 DSM
6.6 NBTY, Inc.
6.7 Pfizer
6.8 Pharmavite LLC
6.9 Reckitt Benckiser Group PLC
6.10 Vitamin Shoppe

(Reports will be updated due to COVID-19 impacts on the market)

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