Online Event Ticketing Market Size & Forecast Report - 2025 to 2030

The global online event ticketing market size is expected to witness a significant CAGR of around 5% during the forecast period 2021 to 2027. The increasing adoption of online streaming and the increasing expansion of the internet are some of the major factors to drive the market growth. Furthermore, the increasing adoption of mobile apps for booking movies, live events, and sports are further anticipated to boost the market growth over the forecast period. Moreover, technological advancement, increasing promotion activities by the service provider, and the growing disposable income of consumers in developing economies are expected to fuel the market growth.

Market Drivers:

Increasing Popularity of Events and Live Entertainment: Events such as concerts, sports matches, theater performances, festivals, and conferences continue to attract a large number of attendees. The increasing popularity of these events drives the demand for online event ticketing platforms, as they provide convenient and efficient ways for consumers to purchase tickets and secure their attendance.

Convenience and Accessibility: Online event ticketing platforms offer convenience and accessibility to both event organizers and consumers. Customers can easily browse and purchase tickets from the comfort of their homes or using mobile devices. This eliminates the need for physical ticket purchases, long queues, and time-consuming processes, making it more convenient for consumers to secure their tickets.

Integration of Mobile Ticketing Solutions: The integration of mobile ticketing solutions has revolutionized the event ticketing industry. Mobile ticketing allows consumers to store their tickets digitally on their smartphones, eliminating the need for physical tickets. This enhances convenience, reduces the risk of ticket loss or damage, and enables quick and easy ticket verification at the event venue. The increasing adoption of mobile ticketing solutions drives the growth of online event ticketing platforms.

Wide Range of Events and Ticket Options: Online event ticketing platforms provide access to a wide range of events, including local, national, and international. These platforms offer tickets for various genres, such as music, sports, theater, arts, and cultural events. Additionally, they often provide different ticket options, such as general admission, VIP, early bird discounts, and group bookings. The availability of diverse events and ticket options attracts a larger customer base and drives the growth of the online event ticketing market.

Data Analytics and Personalized Experiences: Online event ticketing platforms leverage data analytics to gather insights about consumer preferences, purchasing behavior, and event trends. This data is used to personalize the ticketing experience, providing recommendations, targeted promotions, and tailored event suggestions to consumers. By offering personalized experiences, online event ticketing platforms enhance customer satisfaction and drive customer loyalty.

Enhanced Security and Fraud Prevention Measures: Online event ticketing platforms have implemented robust security measures to prevent ticket fraud and unauthorized reselling. Measures such as barcode scanning, digital ticket validation, and secure payment gateways ensure the authenticity of tickets and protect consumers from scams. The enhanced security features offered by online event ticketing platforms instill confidence among consumers and drive the adoption of online ticket purchases.

Integration with Social Media and Marketing Channels: Online event ticketing platforms often integrate with social media platforms and marketing channels to promote events and reach a wider audience. Event organizers can leverage the power of social media advertising, email marketing, and affiliate partnerships to increase event visibility and ticket sales. The integration with social media and marketing channels expands the reach of online event ticketing platforms and contributes to market growth.

Market Snapshot:

Market Insights:

The global online event ticketing market is bifurcated into the platform, event type, and geography. On the basis of platform, the market is further segmented into desktop and mobile. The mobile segment is expected to hold the largest market share in 2020 and is expected to grow at the fastest growth rate over the forecast period. The increasing adoption of smartphones and tablets is one of the prominent factor to drive the segment growth. Furthermore, the increasing penetration of the internet, penetration of high speed 4G connectivity, and the increasing adoption of mobile apps are further expected to fuel the segment growth over the forecast period.

On the basis of event type, the market is segmented into sports, music & other live shows, and movies. The movies segment dominated the global online event ticketing market in 2020 and is estimated to hold the largest revenue share of around two-thirds of the market by the end of the analysis period. the increasing adoption of online ticketing apps such as MovieTicket, Fandango, etc, is a major factor to drive the segment growth. On the flip side, the sports segment is also estimated to grow at a significant growth rate over the forecast period. The increasing trend of live sports viewing among consumers such as FIFA, NFL, and others is expected to drive the segment growth.

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The online event ticketing comprehensive study analyzes industry trends, market size, competitive analysis, and market forecast – 2021 to 2027. Research Corridor report provides detailed premium insight into the global market and reveals the potential revenue streams, commercial prospects, market drivers, challenges, opportunities, issues, and events affecting the industry. In addition, the report has a dedicated section covering market forecasts and analysis for leading geographies, profiles of major companies operating in the market and expert opinion obtained from interviews with industry executives and experts from prominent companies.

The online event ticketing market research report presents the analysis of each segment from 2018 to 2027 considering 2020 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2021 to 2027.

Historical & Forecast Period

• 2018-19 – Historical Year
• 2020 – Base Year
• 2021-2027 – Forecast Period

Market Segmentation:

By Platform:

• Desktop
• Mobile

By Event Type:

• Sports
• Music & Other Live Shows
• Movies

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Geographic Coverage

Geographically, North America dominated the global online event ticketing market in 2020 and is expected to grow at the same trends over the forecast period. The high-speed internet, strong consumer base, technological advancement, and the increasing adoption of mobile ticketing apps are some major factors to drive the market growth in the region. Furthermore, the higher disposable income per capita and the availability of well-structured internet networks are further anticipated to drive the market in North America. Moreover, the strong presence of a tech-savvy population and the increasing promotion and advertising by the service providers are expected to fuel the market growth.

Competitive Assessment

Some of the major market players operating in the global online event ticketing market are Razorgator, Ticketmaster, StubHub, AOL Inc., and Fandango. Companies are exploring markets through expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Key Companies:

• Razorgator
• Ticketmaster
• StubHub
• AOL Inc.
• Fandango
• Tickpick
• Atom Tickets LLC
• com
• Cinemark Holdings Inc.
• Big Cinemas

Key Questions Answered by Online Event Ticketing Market Report

• Global online event ticketing market forecasts from 2021-2027
• Regional online event ticketing market forecasts from 2021-2027 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2021-2027 covering 15 major countries from the regions as mentioned above
• Online event ticketing submarket forecasts from 2021-2027 covering the market by platform by event type, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about online event ticketing market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level online event ticketing markets from 2021-2027.
• Competitive Landscape and market positioning of top 10 players operating in the online event ticketing market