Sea Buckthorn Market Size & Growth Analysis to 2030

Key Findings:

• The market size was valued at ~ US$ 350 Mn in 2023 and registering a robust growth rate of ~ 10%
• By application, the dietary supplement segment dominated the market in the benchmark year 2023
• Geographically, the Asia Pacific is expected to hold the largest market share by the end of the analysis period to 2030

The global sea buckthorn market size was valued at around USD 350 million in 2023 and projected to grow at a significant CAGR of around 10% during the forecast period from 2024 to 2030. The market is experiencing robust growth driven by the increasing awareness of its health benefits and its versatile applications in various industries. Sea buckthorn is renowned for its rich nutritional profile, including high levels of vitamins C and E, antioxidants, and essential fatty acids. This has led to a rising demand for sea buckthorn-based products in the health and wellness sector, including dietary supplements, functional foods, and skincare products. The growing trend towards natural and organic ingredients in health and beauty products further fuels this demand, as consumers seek out sea buckthorn for its perceived health benefits and therapeutic properties.

Additionally, the expanding use of sea buckthorn in the cosmetic and pharmaceutical industries is contributing to market growth. In cosmetics, sea buckthorn extracts are valued for their skin rejuvenating and anti-aging properties, leading to their inclusion in a range of skincare products. The pharmaceutical industry is also tapping into sea buckthorn’s potential for supporting immune health, cardiovascular health, and digestive wellness. As research continues to uncover the benefits of sea buckthorn and as more products incorporating this ingredient become available, the market is expected to continue growing, driven by consumer interest in natural health solutions and multifunctional ingredients.

Market Snapshot:

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Market Trends:

Rising Demand for Natural and Organic Products: There is a noticeable shift among consumers towards products that are natural and organic, driven by a growing awareness of the benefits of such ingredients for health and wellness. Sea Buckthorn, known for its impressive nutritional profile, including high levels of vitamins C and E, essential fatty acids, and antioxidants, perfectly fits this trend. As consumers become more health-conscious and seek out products free from synthetic additives, Sea Buckthorn’s appeal as a natural ingredient is increasing. This growing preference is reflected in its rising incorporation into dietary supplements, health foods, and organic skincare products.

Expanding Use in Skincare and Cosmetics: Sea Buckthorn is gaining prominence in the skincare and cosmetics sectors due to its proven benefits for skin health. Its rich content of vitamins, antioxidants, and fatty acids makes it an ideal ingredient for anti-aging, moisturizing, and skin-rejuvenating products. The trend towards using natural and effective ingredients in beauty products is driving the demand for Sea Buckthorn-based cosmetics and skincare solutions. Consumers are increasingly looking for products that offer real benefits while aligning with their preferences for natural and organic ingredients, leading to a proliferation of Sea Buckthorn-infused creams, serums, facial oils, and masks.

Increased Focus on Functional Foods: The functional foods market, which includes products that provide health benefits beyond basic nutrition, is expanding as consumers seek foods that support specific health outcomes. Sea Buckthorn, often labeled as a superfood, fits into this category due to its high content of bioactive compounds that support various aspects of health, including immune function, cardiovascular health, and digestive wellness. Its inclusion in health-oriented food and beverage products is growing as consumers become more interested in foods that contribute to overall well-being and support a healthy lifestyle.

Advancements in Extraction and Processing Technologies: Innovations in extraction and processing technologies are enhancing the ability to derive high-quality Sea Buckthorn extracts while preserving their beneficial compounds. Techniques such as cold-pressing, supercritical fluid extraction, and advanced filtration are improving the efficiency and purity of Sea Buckthorn extracts. These technological advancements not only increase the effectiveness of Sea Buckthorn products but also make them more appealing to manufacturers and consumers looking for high-quality and potent ingredients.

Growing Research and Clinical Studies: Continued research and clinical studies are shedding light on the extensive health benefits of Sea Buckthorn. Scientific investigations are exploring its potential in areas such as immune support, cardiovascular health, skin care, and anti-inflammatory effects. The growing body of evidence reinforces Sea Buckthorn’s credibility and efficacy, bolstering consumer trust and leading to wider acceptance and use of Sea Buckthorn products. This research-driven approach helps validate the claims made by manufacturers and supports the ingredient’s integration into a variety of health and wellness products.

Market Opportunities:

The global sea buckthorn market presents several promising opportunities driven by its expanding applications and growing consumer interest in natural health solutions. As awareness of Sea Buckthorn’s nutritional and therapeutic benefits increases, there are significant opportunities for growth in sectors such as dietary supplements, functional foods, and skincare products. The rising demand for natural and organic ingredients, coupled with advancements in extraction and processing technologies, allows for the development of high-quality Sea Buckthorn products. Additionally, the ongoing research into its health benefits opens avenues for new applications and innovations.

Market Restraints:

The global sea buckthorn market faces several restraining factors that could impact its growth. One significant challenge is the relatively high cost of Sea Buckthorn cultivation and processing, which can limit the affordability and accessibility of Sea Buckthorn products. Additionally, the market is affected by issues related to inconsistent quality and availability of raw materials, as Sea Buckthorn is sensitive to environmental conditions and requires specific growing conditions. There is also a need for more comprehensive scientific validation of its health benefits to counter skepticism and support marketing claims.

Market Insights:

The global sea buckthorn market is bifurcated into form, application, and geography. On the basis of application, the dietary supplement segment dominated the market in the benchmark year 2023. This leadership is largely due to the ingredient’s exceptional nutritional profile, which includes high concentrations of vitamins C and E, essential fatty acids, and antioxidants. These components contribute to various health benefits, such as enhanced immune function, improved cardiovascular health, and better skin condition. As consumer awareness of the benefits of natural and holistic health solutions grows, sea buckthorn dietary supplements have become increasingly popular. The convenience and effectiveness of supplements in providing these health benefits have solidified their position as a leading application area for Sea Buckthorn.

Additionally, the dietary supplement segment’s dominance is reinforced by the broad range of product forms available, including capsules, tablets, powders, and extracts. This versatility allows consumers to easily incorporate sea buckthorn into their daily health routines. The growth in this segment is driven by rising health consciousness, increased interest in preventive healthcare, and the ongoing trend towards natural and organic products. As more people seek out supplements to support their overall well-being, the dietary supplement segment continues to lead the sea buckthorn market, reflecting its significant appeal and established consumer demand.

Key Trends in the Dietary Supplement Sub-category:

• Rising Health Consciousness: There is an increasing focus on preventive health and wellness among consumers, driven by a growing awareness of the benefits of maintaining a healthy lifestyle. This trend is fueling demand for dietary supplements that support immune function, cardiovascular health, and overall well-being. Sea Buckthorn, known for its rich nutritional profile, fits well with this trend, leading to greater consumer interest in its supplements.
• Demand for Natural and Organic Ingredients: Consumers are increasingly seeking dietary supplements made from natural and organic ingredients, driven by concerns about synthetic additives and a preference for cleaner labels. Sea Buckthorn’s status as a natural superfood aligns with this demand, making it a popular choice for health-conscious consumers looking for effective and wholesome supplement options.

Opportunities for Dietary Supplement Sub-category:

• Expanding Product Offerings: There is significant opportunity to expand the range of Sea Buckthorn dietary supplements. Developing new formulations that combine Sea Buckthorn with other beneficial ingredients or focus on specific health benefits can attract a broader consumer base and address various health needs.
• Emerging Markets: Growing awareness and increasing health consciousness in emerging markets present new opportunities for sea buckthorn supplements. As disposable incomes rise and consumers in these regions seek out high-quality health products, there is potential for market expansion and increased sales.

The sea buckthorn market research report presents the analysis of each segment from 2020 to 2030 considering 2023 as the base year for the research. The compounded annual growth rate (CAGR) for each respective segment is calculated for the forecast period from 2024 to 2030.

Historical & Forecast Period

• 2020-22 – Historical Year
• 2023 – Base Year
• 2024-2030 – Forecast Period

Market Segmentation:

By Form:

• Juice
• Oil
• Powder
• Others

By Application:

• Dietary Supplement
• Pharmaceutical
• Cosmetics & Personal Care
• Food & Beverage
• Others

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Regional Analysis:

In 2023, the Asia-Pacific region is the dominant region in the global sea buckthorn market. This dominance is largely due to the region’s historical and cultural use of Sea Buckthorn in traditional medicine and its rich natural resources. Countries such as China, Russia, and Mongolia are leading producers of Sea Buckthorn, benefiting from the plant’s indigenous growth in these regions. The traditional knowledge and established cultivation practices contribute significantly to the region’s market leadership. Additionally, the increasing awareness of the health benefits of Sea Buckthorn in these countries has spurred both domestic consumption and export opportunities.

Furthermore, the growing demand for natural and organic products in the Asia-Pacific region supports the Sea Buckthorn market’s expansion. Rising health consciousness and the preference for natural remedies among consumers in countries like China and India drive the use of Sea Buckthorn in dietary supplements, functional foods, and cosmetics. As the region continues to invest in agricultural advancements and research into Sea Buckthorn’s benefits, its role as the leading market region is expected to strengthen, driven by both traditional usage and modern health trends.

Competitive Landscape:

Some of the prominent market players operating in the global sea buckthorn market are SeabuckWonders, Wellsash, W.S. Badger Company Inc., Natures Aid Ltd., and Erbology. Companies are exploring markets by expansion, new investment, the introduction of new services, and collaboration as their preferred strategies. Players are exploring new geography through expansion and acquisition to gain a competitive advantage through joint synergy.

Recent Developments:

• In November 2023, Ladakh’s Sea Buckthorn fruit, produced in India, has been awarded its own Geographical Indication (GI) tag. This recognition will enhance the promotion and value of Sea Buckthorn from this specific region.
• In September 2022, the Rural Village Water Resources Management Project in Nepal successfully reduced poverty and improved access to water. In addition to these achievements, the project also fostered rural business development and supported livelihoods. It played a crucial role in strengthening agricultural value chains for crops such as tangerines and Sea Buckthorn.

Key Companies:

• SeabuckWonders
• Wellsash
• S. Badger Company Inc.
• Natures Aid Ltd.
• Erbology
• SIBU
• WELEDA
• Leh Berry
• Natura Health Product
• TEREZIA COMPANY s.r.o

Key Questions Answered by Sea Buckthorn Market Report

• Global sea buckthorn market forecasts from 2024-2030
• Regional market forecasts from 2024-2030 covering Asia-Pacific, North America, Europe, Middle East & Africa, and Latin America
• Country-level forecasts from 2024-2030 covering 15 major countries from the regions as mentioned above
• Sea buckthorn submarket forecasts from 2024-2030 covering the market by form, application, and geography
• Various industry models such as SWOT analysis, Value Chain Analysis about the market
• Analysis of the key factors driving and restraining the growth of the global, regional, and country-level sea buckthorn markets from 2024-2030
• Competitive Landscape and market positioning of top 10 players operating in the market